Sandeep S. Email & Phone Number

India

• Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps• Work as an individual contributor and handle a pipeline of tagging requests received fromvarious clients as well as support large-scale projects• Develop, design, build, test, and monitor the Web data layer and web tags/pixels• Work with interactive marketing teams (paid media, social media, organic search engineoptimization) for tracking in their areas and merging their data with web analytics, asneeded• A good understanding of the Google ecosystem and can perform tagging across all Googleplatforms including marketing platforms• Work with program managers/customer service team for timely implementation of changesin tagging due to site changes• Tagging schemas and specifications for new sites and new site features• Quality assurance and debugging of tagging as implemented by developers• Write tagging specifications/flow for developers for enhanced e-commerce websites/apps• Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA)• Write JavaScript to pull data from the DOM, data Layer, JavaScript variables, and data objectsfor implementation in Google Tag Manager. Server-side tags implementation is a plus• Write SQL/Big Queries to verify and report on Google Analytics in the data warehouse• Access the Google Tag Manager and Google Analytics APIs for automating tasks• Quality assurance and debugging of tagging as implemented by developers• 365 Views Customer Journey tracking, Reporting and Analysis of Behaviour traffic on Web and App

Gurgaon, Haryana, India

- Collecting and analyzing customer, marketing, and web behavioral data.- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.- Developing and presenting learnings from your analyses, including actionable insights and recommendations.- Developing digital campaign and web measurement strategies.- Creating dashboards, data visualizations, and campaign and website performance reports.- Monitoring and analyzing digital media and marketing trends.- Communicating and presenting to colleagues, senior managers, and clients.- Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps.- Write tagging specifications/flow for developers for enhanced e-commerce websites/apps- Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA)- Write JavaScript to pull data from the DOM, data Layer, JavaScript variables, and data objectsfor implementation in Google Tag Manager.- Access the Google Tag Manager and Google Analytics APIs for automating tasks- Quality assurance and debugging of tagging as implemented by developers

Gurgaon, India

- Ability to quickly understand the technology and its applicationwithin the company business.- Experience in Organic, Paid, Direct, Social, Referral searches.- Worked on strategizing and running the paid campaigns(Google ads) - Understanding of SEM - Google Adwords, SEO, GoogleAnalytics, Google Tag Manager, Search and Displayadvertising, Social Media Marketing, SEM Rush.- Strong Analytical skills, including the ability to analyzestatistical data to make optimization decisions.- Design and create weekly, monthly and quarterlydashboards and reports.

Noida Area, India

- Maintaining the data sheets and reports on daily basis.- Interaction with the Customers and Clients on calls and emails.- Handling the Daily Operations of the company PAN India.- Involved in the Marketing Campaigns.- Developing New Marketing Strategies.- Backend operation Support to the Whole Paytm wallet.- Data auditing and analysis.- Conducted quality & compliance checks for the PAN India level.- Established a new process and trained a 12-member team post undergoing a 2-week training program.

Post Graduate Diploma In Management, Marketing & Finance

Master'S Degree, International Business/Trade/Commerce

Bachelor Of Commerce (B.Com.), Business/Commerce, General