Objective-> Strategic expansion into new international markets, enhancing brand presence, and increasing revenue streamsKey Role-> I Lead strategic growth initiatives and market entry plans. Expanding into MENA, and SEA through market research and identifying growth opportunities. Build alliances with industry leaders for smooth market entry. Adapt strategies to regional needs and represented Momentus Digital at top conferences, sharing insights on global expansion and digital marketing trends. Using advanced technologies and data-driven insights to enhance global operations and seize market opportunities to expand our organisation’s foot print in global markets and grow the business by building teams in multiple markets.

(Role Elevation - Snapchat representation team) Objective-> Scaling revenue and market penetration for Snapchat ad product sales in India driving substantial growthTeam Size-> India- 14 membersReportees-> Regional client partners, account managers, and brand strategistsKey Role-> Championed Snapchat’s representation team in India, amplifying strategic alliances and driving market expansion. Managed the product's Profit & Loss (P&L) to achieve outstanding financial results. Conducted in-depth market analysis to elevate growth strategies and fostered strong client relationships for exceptional satisfaction and retention. Crafted innovative sales strategies and product offerings that propelled revenue growth. Optimized team performance for alignment with business objectives, consistently communicating strategic progress to senior leadership to reinforce transparency and excellence.

(Role Expansion – Head of Twitter Ads Representation for APAC Key Markets) Objective-> Spearheaded revenue and market penetration for Twitter ad product sales in India, Indonesia and Malaysia assuring significant business impactTeam Size-> India – 17 Members, Indonesia – 10 Members and Malaysia – 8 Members Reportees-> Regional Team Leads, Client partners, Account managers, and brand strategistsKey Role-> Drove robust expansion into the APAC region, achieving remarkable market penetration and revenue growth. Led a diverse team to exceed performance targets and fostered strong client relationships, ensuring stellar satisfaction. Aligned strategically with platform partners to enhance synergy and meticulously monitored success metrics for exceptional year-over-year growth. Guided teams to acquire new clients quarterly, significantly increasing the client base while maintaining high retention rates. Managed Profit & Loss responsibilities with precision, ensuring profitability and optimizing resource allocation for maximum returns

Business Head of Twitter Ads Representation for India Objective-> Propel significant revenue and market penetration growth for Twitter ad products in IndiaTeam Size-> India – 15 Members Reportees-> Client partners, Account managers, and brand strategistsKey Role-> Demonstrated ability to achieve exceptional revenue growth and market penetration. Showcased strong leadership skills. Mastered client engagement, retention, and value enhancement. Employed strategic thinking and problem-solving skills effectively. Excelled in communication and collaboration

Twitter Mobile Performance Unit – An internal centralized division created by Httpool specially to help advertisers achieve their brand KPIs efficiently with the help of technology while running their campaigns on TwitterObjective-> As Head of APAC MPU Unit – Propel significant revenue and market penetration growth for Twitter Mobile Performance Unit and lead the account management team to deliver KPIs for our clients in India, Indonesia & Malaysia. Team Size-> 7 Members Reportees-> Account managers Key Role-> Directed the account management team to deliver outstanding KPIs for clients across the APAC region, driving exceptional performance and results. Successfully integrated advertisers onto the proprietary "Wise.Blue" platform, significantly optimizing their performance metrics. Showcased a remarkable ability to accelerate market engagement. Established strong internal relationships, coordinating seamlessly with Central MPU Teams collaborating effectively with APAC Httpool Sales teams, enhancing operational efficiency and strategic alignment.

Objective-> Directed significant revenue and market penetration growth for Performance & Affiliate marketing products in India.Team Size-> 12 Members Reportees-> Sales & Delivery Account Managers Key Role-> Pioneered the creation and development of the performance marketing division following a “Build-Own-Grow” approach. Achieved impressive profitability in the very first year. Assembled and led a powerhouse team of sales and delivery managers. Consistently orchestrated a remarkable year-on-year growth, cementing the division’s position as a cornerstone of the company's success. Transformed the unit into the organization’s most profitable business channel, significantly increasing company valuation for a global acquisition.

Objective-> To drive revenue growth, optimize performance marketing delivery, and streamline operations while building high-performing teams and fostering strategic client and publisher relationships.Team Size-> 22 Member team (12 in Delivery & Publisher relations , 4 in Client Servicing, 6 in Ad Operations) Reportees-> Team Leads, Account managers and Ad Operation managersKey Role-> As General Manager of the India Affiliate Performance Business, I led the P&L to drive revenue and gross profit growth, overseeing a team of 19 professionals managing CPL, CPA, CPD, Display, Video, and Mobile Performance Marketing solutions. I built strong relationships with C-level executives and international publishers to optimize delivery channels while streamlining operations by unifying teams under the DGM brand. Key achievements included delivering 30%+ annual growth, servicing 600+ advertisers, onboarding 3,000+ publishers, and expanding the team from 8 to 19 members. Additionally, I directed Ad Operations and collaborated with tech teams to develop tools that enhanced operational efficiency and team performance.

Head of Digital Media Team – North Region, Maxus (Now Wavemaker), GroupM IndiaObjective-> To drive client success through strategic digital media planning, seamless coordination, and optimized delivery, while managing profitability and fostering strong client relationships.Team Size-> 12 Member team Reportees-> Media Planners & Buyers, Account managers Key Role-> As Head of the Digital Media Team for the North Region, I managed P&L responsibilities and led a team of 12 specialists to deliver media planning, buying, and account servicing for prominent clients like Nokia, Google, Hero Moto Corp, Perfetti Van Melle, Pernod Ricard, AkzoNobel, Panasonic, and SC Johnson. I cultivated strong relationships with senior client management and ensured seamless coordination with centralized hubs for SEM, Social and Mobile Marketing, and offline media teams. Additionally, I implemented process improvements and tools to enhance media strategy, planning, and optimization, ensuring excellence in delivery across diverse digital buying models and client portfolios.

Role Elevation: Head of Digital Media Buying – National LevelObjective-> To lead National Digital Media buying and operations, enhance planning and execution processes, maintain profitability and build long-term client relationships.Team Size-> 18 Member team Reportees-> Media Planners & Buyers, Account managers Key Role-> As Head of Digital Media Buying at the national level, I led account management and media operations teams, overseeing the execution of campaigns across multiple advertiser accounts. Managing a team of 18 professionals, I drove the development and implementation of advanced processes and tools for media planning, buying and optimization. I ensured seamless campaign delivery while fostering strong relationships with top and senior-level management across client organizations, maintaining a high standard of service excellence and profitability.

Role Elevation: Head of Digital AOR Relationship – Microsoft Corporation India Ltd.Objective-> To lead and optimize digital marketing efforts for Microsoft's tech portfolio, driving campaign success, enhancing client investments, and fostering strong relationships with media partners to deliver innovative solutions and achieve marketing objectives.Team Size-> 6 Member team Reportees-> Media Planners & Buyers, Account managers Key Role-> As Head of Digital AOR Relationship for Microsoft India, I led a team responsible for all aspects of digital marketing, managing the client relationship from April 2007 to June 2012. I directed account management and client servicing teams while gaining deep expertise in running B2B campaigns for Microsoft's tech product portfolio. By enhancing client marketing investments, I ensured the achievement of marketing objectives through the conceptualization and execution of successful campaigns. Overseeing media buying campaigns valued at over $20 million, I designed targeted campaigns across international media platforms, collaborating with top publishers like Yahoo, Google, MSN, Times Internet, HT, Web18, MSN, and various ad networks to to deliver innovative digital solutions.

Group Account Manager - Microsoft (Role Elevation)Objective-> To drive the execution of targeted digital media campaigns, foster strong client relationships, and deliver innovative media solutions for optimal campaign performance.Team Size-> 3 Member team Reportees-> Account managers Key Role-> As Group Account Manager for our largest client ‘Microsoft’, I conceptualized and executed digital media campaigns to achieve optimal results for clients, particularly in the technology sector. I was responsible for planning and buying digital media, designing specialized campaigns with precise targeting Microsoft’s products and services. I managed campaign execution across international media platforms and maintained excellent relationships with top publishers. Additionally, I delivered innovative media solutions and managed senior-level client relationships, ensuring high levels of client satisfaction and campaign success.

Objective-> To drive the success of digital media campaigns, manage key accounts, and build lasting client relationships while achieving targeted lead generation and campaign goals.Key Role-> As Account Manager, I was responsible for digital media planning and buying across multiple client accounts, designing targeted campaigns to achieve specific business goals. I successfully managed key accounts, including seventymm.com, focusing on lead generation through search and display advertising. I maintained strong relationships with clients at senior levels and worked closely with industry partners to deliver high-performing campaigns, ensuring client objectives were met with optimal results.

Self-Employed (Multiple Business Units)Objective-> To manage and grow business units by overseeing operations, distribution, and financial management, while driving profitability and operational efficiency across multiple FMCG sectors.Key Role-> As a self-employed entrepreneur, I managed various family business units, overseeing retail supply chain operations as a C&F agent and acting as a distributor for leading FMCG products. I also held the franchise for post-paid cards of Tata Indicom, a major telecom provider. My role included managing all aspects of the business, from day-to-day operations to financial planning, ensuring seamless execution and growth across multiple sectors.

Senior Business Development Manager – CIOL. (A division of Cyber Media) India’s Top IT Publishing HouseObjective-> To drive revenue growth through strategic digital media sales, expand client relationships, and educate businesses on the advantages of internet advertising.Key Role-> As Senior Business Development Manager at Cyber India Online Ltd., I was responsible for managing online media sales for CIOL and its network of prominent sites, including Ciol.com, Dataquest.com, Pcquest.com, and others in the North region. I spearheaded revenue generation through advertisement sales and led business development initiatives to expand our client base. My role involved educating clients on the benefits of internet advertising, conducting sales forecasting, and coordinating with the Head Office for ad design and timely uploads. I successfully managed corporate clients such as Hewlett Packard, Microsoft, and Oracle, ensuring high-quality service and client satisfaction.

-> Oversaw business development within an assigned territory.-> Led a team in the sales of high-end vapor absorption air-conditioning central cooling plants, ranging from 15 TR to 40 TR.-> Managed the complete execution of low-side job work, including procurement of raw materials, design, and installation of central air-conditioning absorption chillers.-> Supervised teams of contractors, mechanics, and workers at installation sites.-> Worked on prestigious projects such as J&K House, Radisson Hotel, India Habitat Centre, and Allen Bradley.

-> Responsible for achieving sales targets through individual and corporate clients within Delhi & NCR.-> Drove sales for a comprehensive range of air-conditioning products, including window, split, and ductable ACs.-> Generated revenue by converting existing clients to annual maintenance contracts for AC systems installed at their sites.-> Successfully developed business relationships with clients at prominent locations such as DCM-Daewoo, Mahindra & Mahindra, and Godrej corporate offices and guest houses.