1. Looks after North Eastern States 2. Driving monthly & annual sales and budgetary targets 3. Channel Management & Development, Demand Planning, Marketing Activities, Scheme Design4. Managing a strong Sales team of 20 Associates along with their performance measurement and Capability building. 5. Plan & Execute the branding for retail and Channel6. Responsible for Unit level BTL planning and spend to gain market visibility 7. Work with central marketing team ATL activities for the unit in regional Channels 8. Lead and implement Contractor loyalty programs 9. Maintaining dealer profitability throughout the year; Collection/ Risk Management for the complete network.10. Implementation of New Distributor based Business Model 11. Exposure to Direct Customer Relationship handling and Dealer Network Management.12. Depot Management , Vendor Management13. Coordination with different department like supply chain ,marketing ,commercial 14. Work towards the development of all team members15. Coordinate and organize dealer engagement activities.16. To develop key and new products through proper plan and action them through network with a combination of consumer and applicator initiatives.

1. Looked after entire North Bengal ( 6 districts ) and Sikkim as State2. Responsible for On trade / Off trade monthly dealer incentive Scheme3. Plan & Monitor the budget for BTL , TTL activations 4. Support Retail Sales team with data’s and other sale in support 5. Deliver sales target for product wise by executing the distribution strategy at the channel partner level6. Monitor allocated Budget for event/promotions , tracking spend Vs budget 7. Keep motivation levels high through regular meetings with distributors, retailers and off-roll sales representatives8. Design Up gradation plan for customer to premium segment ,9. Monitor stock at Bonds ( warehouses ) and plan timely depredations of stocks from Bonds10. Collaborates with product managers and marketing team to build sales promotions and product communication ,11. Capability development for Sales team by training.12. Design POSM material ,13. Coordinate with external audit agencies for proper market share audits,14. Ensure availability of stock at retail while adhering to the norms

1. Adept at handling the sales activities, dealership and institutional business for Asian Paints2. Coordination with different department like supply chain ,project sales, marketing3. Seeding and penetrating of new products in Market 4. Responsible for the creation, implementation and execution of action sales plan.5. Responsible for augmenting the sales numbers. 6. Proven expertise in formulating sales promotion and retail marketing activities.7. Pioneered and acquired business by developing, driving and achieving sales targets.8. Handling dealers to ensure appropriate control over market and gaining market share.9. Ensuring dealer profitability through proper planning. 10. Product level Demand Planning to ensure availability of stocks 11. Identifying and appointing dealers, establishing strategic alliances / tie-ups with suitable channel partners, resulting in deeper market penetration and reach for achieving profitability and increased sales growth12. Handling existing dealers and also appointing new dealers to generate more business for company13. Build relationships directly with prospective contractors and institutional clients.14. Liaising with government , big institutional clients for long term business 15. Training and development of Sales Force