End to End Responsibility of setting up New Stores

Respinsible for Top Line, Bottom Line delivery for Home Care Business.

Promoted as Dy. General Manager w.e.f. 1st April 2012.

Responsible for Laundry, Dish Cleaning, Household Cleaning & Care, Insect Control, Houseware Business.Responsible to achieve set Top Line & Bottom Line Targets.Deliver set Margins.Management of Home Care Assortment to deliver best of Customer Satisfaction.

Management of FMCG NF Business for West Zone (Mumbai and ROM).Achieve set Targets.Ensure best of Assortment availability at Reliance Stores.Effective execution of Promo activities.

Responsible for Planning of Trade Marketing activities for enhanced Trade participation in business growth.Handling of Brand Managers for day to day Brand Management activities

Responsible to deliver targeted Sales through a direct sales team of 24 sales personnel and supply chain team of 12 Consignee Agents & 73 Stockists. Directly responsible for Key Accounts such as Sports Ministries, Sports Authorities, Sports Control Boards of Armed Forces/Banks/Railways, etc.

Responsible for Brand Management activities of Imperial Leather Soap & Talc, Graphite range of Men's ToiletriesDeveloped and launched Imperial Leather Soap, Imperial Leather Talc and Graphite Deodorant. The activities included New Product Concept Testing, implementation of Milestone Process of new product launch, Product Testing, Packaging Development, Pricing, Costing, TV/Radio/Press campaigns, POP Material, Event Management, Post Launch Research activities.Independently handled responsibility of opening up Nepal market, generating annual business of Rs.8 Mn

Responsible for Brand Management activities of Baygon range of Home Insecticides

Responsible for Brand Management activities of ANACIN - then India's No. 1 Analgesic and Anne French - India's No.1 Depilatory Brand