• Handling Institutional Sales for Maharashtra and Gujarat• Achieve assigned sales targets & Ensure assigned budgets are adhered to during Primary & Secondary sales• Finalise depot wise sell in and brand wise depletion targets in respective depots on Monthly Basis• Responsible for assessing existing & potential market for future growth opportunities; handling high volume accounts• Execute promotion activities and schemes designed for the respective brands including both on & off premise promotion & Ensuring communication of new schemes to the outlets• Secondary and primary Sales Analysis and forecasting, coordination with Production Units so that sufficient stocks are available• Manage the stock level at depot point & availability in Unit Run Canteens• Creative ways to ensure and enhance brand visibility and growth at outlets and POS and explore any pain points/bottlenecks and escalate it with support of higher authorities.• Plan and organise time and work – route and call cycle planning (PJP) for maximum coverage• Conduct shop audits to gather data on movement of stock, availability of brands and consumption pattern for various brands• Working very closely with Brand and Trade Marketing Team to develop and Execute compelling marketing and promotion strategies for Brand building• Gathering market intelligence on competitor’s activities, Reviewing & analyzing the Market (Town Wise) on a weekly basis, preparing weekly reports highlighting sales figures, key issues, competitor movement, consumption pattern at the outlets• Mentoring a team of 5 members by reviewing Daily Reports submitted by TSRs and motivating to achieve sales targets & increase clients • Maintaining Relations with State Excise to ensure Execution of Primary Sales, MRP Approvals and LR Processes

• Managing Institutional Business like CSD, CPC, B2B on a PAN India Basis• Maintaining and building strong relationships with customers to increase customer satisfaction and capturing business opportunities.• Lead and Develop Institutional Business team on PAN India Basis to Grow Primary, Secondary and tertiary Sales.• To set monthly/annually Sales Targets to the team and ensure product availability and timely dispatches to meet sales objectives • Establishing Productive relationship with Adelphi CSD HO & CPC Head Office, Regional Offices, Depots, URCs and key officials to hasten up New Introductions, Pricing, Outstanding Payments, and negotiation process.• To keep a record of payment advices to ensure that there is no overdue payment, follow-up for Credit Notes, Bills Recertification, incorrect Debit Noted Raised by CSD, HO Orders & Payment• To work closely with business team and to ensure growth in business, ensuring stock liquidations from Depots, • To generating supplementary orders from CSD Depots and timely dispatches against HO Orders.• Addressing Customer complaints and timely closure of the same to ensure customer satisfaction • Analyzing and Reviewing Market response and requirements and in accordance to that introducing Products in the channel.

• Responsible for Generating the primary, secondary & tertiary sales for the organization from Institutional (CSD/CPC) and Retail Business• Responsible for Generating a Revenue of 20 Crores/annum from assigned territory• Shop Audits to ensure that there is proper display of product• Focus on Increasing Sales volumes and to gain market share in given Territory• Handling high volume accounts• Mentoring a team of 30 members to achieve sales targets & increase clients• Reviewing & analyzing the Market (Town Wise) on a weekly basis thereby knowing the potential of the market depending on the segment

• Achieve assigned sales targets & Ensure assigned budgets are adhered to during Primary & Secondary sales• Responsible for assessing existing & potential market for future growth opportunities; handling high volume accounts• Execute promotion activities and schemes designed for the respective brands including both on & off premise promotion & Ensuring communication of new schemes to dealers/outlet owners• Mentoring a team of 3 members by reviewing Daily Reports submitted by TSEs & TSRs and motivating to achieve sales targets & increase clients

Associated with United Spirits Ltd. and major role in Liaison with Canteen Stores Dept. for Brand building activities and Achieving Primary and Secondary Sales Targets. The job was focused on undermentioned key Activities .Sales and MarketingMerchandisingBrand PromotionManaging Key AccountsBusiness Relationship ManagementMarketing Activities

• Responsible for Primary & Secondary Sales Target Achievement• Maintaining Relationship with Clients• Product Promotion/Marketing, Merchandising activities in Key Outlets.

The project involved figuring out customer satisfaction in cement industry by conducting market survey using questionnaire method & sample size of 200. The statistical analysis was done by using SPSS technology