Digital Marketing Specialist
CurrentAt Xapads Media, I lead and innovate across various digital marketing domains, driving successful outcomes for client businesses. My key responsibilities include:Content Strategy & Social Media Marketing: Developed comprehensive content strategies that enhance brand visibility and drive engagement on platforms like Facebook, Instagram, and LinkedIn.Performance Marketing: Executed performance marketing campaigns (CPC, CPA, CPM) that led to increased ROI for clients, using AI tools and advanced analytics.Email Marketing: Created targeted email campaigns that capture and nurture leads, boosting customer acquisition.Influencer & Publisher Management: Built and managed relationships with key influencers and publishers to amplify marketing efforts and boost brand narrative.Data Analysis & Reporting: Leveraged analytics tools like Google Analytics, HubSpot, and Google Search Console to track marketing campaign performance and adjust strategies for optimal results.Achievements:Boosted client website visibility through SEO strategies, resulting in higher organic traffic.Increased paid traffic by executing targeted PPC campaigns with significant ROI.Led a successful publisher onboarding program, expanding the distribution network and amplifying content reach.
