Partner - Branded Content
Current
May 2019 - Present
AeroLeads people directory · profile
Sandeep Balan Email & Phone Number
Partner - Branded Content
at
Spring Marketing Capital
1 work email found
@springmarketingcapital.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Partner - Branded Content
Location
Bengaluru, Karnataka, India
Company size
Who is Sandeep Balan? Overview
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Quick answer
Sandeep Balan is listed as Partner - Branded Content at Spring Marketing Capital, a with 21 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a work email signal at springmarketingcapital.com and a matched LinkedIn profile for Sandeep Balan.
Sandeep Balan previously worked as Head - Digital Marketing at United Breweries Ltd. and Lead - Digital Marketing (Life OK) at Star India Pvt Ltd. Sandeep Balan holds Pgdbm, Marketing from Fore School Of Management.
Company email context
Email format at Spring Marketing Capital
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{first}@springmarketingcapital.com
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Profile bio
About Sandeep Balan
A storyteller by passion, the web-series & short films written by Sandeep along with his standalone viral content pieces, have over 900 Mn views online. The ‘Half Day Office Rant’ & 'Instant Beer Mix' Fools day prank video written by him were one of the most viral content pieces in the country in 2018 & 2019 respectively! The ‘Bartan Dho Liye’ rant written by him was one of the most shared in the 2020 lockdown period. His other works like the ‘Sleep Internship’, 'Right to Nap', '70 Hours Per week' & rants like the ‘Holiday Rant’, ‘Abhe Omicron’, ’Dry Promotion' etc. rank amongst the most viral campaigns in India. The Ad films written by him, like the 'Bachao - Jar App Pe' series with Nana Patekar, Prakash Raj, Nawazuddin & Divyendu was one of the most buzzworthy campaigns of 2022. His latest Wakefit Ad with David Warner has generated massive conversations yet again and is all over the news. Sandeep also dabbles in long format shows & his web series, ‘What’s Your Status’, won him the ‘Best Writer (Drama)’ nomination at the 10th Annual Indie Series Awards in 2019. His earlier web series, ‘RISE’ feat. Vikrant Massey, was the only Indian selection at the Los Angeles Web Fest and was showcased at Sony Studios, Hollywood in 2018. 'Mr. Das' & 'Ghar Set Hai' are the other two web-series written by him. With over 17 years of experience in Digital & Content Marketing, Sandeep started his career with Idea Cellular Ltd. in 2007. He was instrumental is setting up Idea Cellular’s digital vertical and establishing its strong brand presence on digital. During his stint there, Idea won the ‘Digital Brand of the Year’ at Campaign India Digital Marketing Awards 2010 for its outstanding digital campaigns. In 2011 he headed to Star India Pvt. Ltd., and led digital strategy as part of the team that launched ‘Life OK’, a Hindi GEC. In 2012 he joined United Breweries Ltd., as Head of Digital Marketing. Among the leading brands on digital in the country, Kingfisher’s digital campaigns, technology innovations and online-offline integrations have been covered extensively across all media. The content collaboration with TVF to come up with the web-series 'Pitchers', resulted in 70 Mn+ views & turned 'Tu Beer Hai' into a hipster household catchphrase. Sandeep has been a part of multiple award winning digital campaigns over the last decade. Recipient of the prestigious Aditya Birla Chairman’s Award 2010 in ‘Young Achiever’ category; he was also the youngest of the lot to be featured among 8 futuristic brand heads of India by a leading social media blog.
Listed skills include User Engagement, Social Media Marketing, Digital Marketing, User Interface, and 21 others.
Current workplace
Sandeep Balan's current company
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Spring Marketing Capital
6 roles
Sandeep Balan work experience
A career timeline built from the work history available for this profile.
Head - Digital Marketing
Head the Digital Marketing program at United Breweries Ltd. - responsible for driving Online, Social & Mobile strategy for Kingfisher Beer & Heineken (India)
Jul 2012 - May 2019
Lead - Digital Marketing (Life Ok)
Part of the team at Star TV that launched Life OK (Hindi General Entertainment Channel), it being one of the biggest Hindi GEC launch in recent years. Conceptualized and led New Media brand strategy for the channel launch and the sustenance plan.To spearhead all Life OK (Hindi General Entertainment Channel) initiatives in the digital space (both from digital marketing and a publisher perspective) and see how digital media can be used to create more engagement and interactivity across the board. As the lead for digital marketing for the channel, responsible for Owned (lifeok.com), Earned (all the social media assets i.e. Facebook fan pages, Twitter profiles, YouTube channel etc) and Paid Media (digital media marketing and spends). The key focus is to reach out to millions of viewers (users) who will consume Life OK across various digital avenues and platforms; apart from leading evolution of all channel assets as a publisher and work with various internal teams to generate revenue through ad sales, digital sponsorships, IVR, SMS, contests, participation, innovations etc. As the custodian for Life OK digital assets, to ensure the channel products/assets (Website, WAP site, Mobile Apps, Embedded Content, Social Media channels, partner channels etc) give the viewer the best engagement experience (through content strategy, site design, user experience) throughout the year. To lead initiatives for mobile based interactivity (integration of sms/ ivr/ wap sites during shows and revenues herewith) for the channel.
Oct 2011 - Jun 2012
Manager (Digital Marketing)
Create & manage online brand engagement activities for Idea Cellular. Envision online identity & conceptualize properties which leverage the potential of new media.Build, grow & sustain the brand’s presence across social media platforms. Engage and connect with users converting in-tenders into online brand ambassadors Use digital as a sampling medium and conceptualize campaigns to effectively generate leads for products/servicesLeveraging on media tie-ups to create content for online user engagement
Jul 2010 - Oct 2011
Assistant Manager (Digital Marketing)
As a part of the Digital Marketing set up at Idea, to drive the digital agenda for the company. To provide guidance to the brand teams on how best to leverage opportunities in Digital/Mobile arena and drive aggressively the New Media agenda within the company. Energise the company and drive awareness to the changing media habits of consumer.Working with the team to set up Idea's digital presence including brand foot print, customer care, social media activities and revenue enhancement.
Jul 2008 - Jun 2010
Management Trainee
Jun 2007 - Jun 2008
Team & coworkers
Colleagues at Spring Marketing Capital
Other employees you can reach at springmarketingcapital.com. View company contacts for 21 employees →
RJ
Raghunath J
Colleague at Spring Marketing CapitalBengaluru, Karnataka, India
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AS
Anoushka Shah
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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LS
Lekha Shastry
Colleague at Spring Marketing CapitalBengaluru, Karnataka, India
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CB
Chitra Balachandran
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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ND
Natasha Dhinda
Colleague at Spring Marketing CapitalGurgaon, Haryana, India
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AC
Akshat Chopra
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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GI
Gayatri Iyer
Colleague at Spring Marketing CapitalBengaluru, Karnataka, India
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VT
Vanessa Travasso
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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RP
Ruchira Pal
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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NK
Noopur Khandekar
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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Raghunath J
Colleague at Spring Marketing CapitalBengaluru, Karnataka, India
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AS
Anoushka Shah
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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LS
Lekha Shastry
Colleague at Spring Marketing CapitalBengaluru, Karnataka, India
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CB
Chitra Balachandran
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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ND
Natasha Dhinda
Colleague at Spring Marketing CapitalGurgaon, Haryana, India
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AC
Akshat Chopra
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
View →
GI
Gayatri Iyer
Colleague at Spring Marketing CapitalBengaluru, Karnataka, India
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VT
Vanessa Travasso
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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RP
Ruchira Pal
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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NK
Noopur Khandekar
Colleague at Spring Marketing CapitalMumbai, Maharashtra, India
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5 education records
Sandeep Balan education
Pgdbm, Marketing
Fore School Of Management
B.E., Electronics
Gujarat Secondary Education Board, Science
Bharatiya Vidya Bhavan'S Narmada Vidyalaya, Bharuch, Gujarat
Cbse
Kendriya Vidyalaya, Nazira, Assam
Cbse
Apeejay School, Nerul, Mumbai
FAQ
Frequently asked questions about Sandeep Balan
Quick answers generated from the profile data available on this page.
What company does Sandeep Balan work for?
Sandeep Balan works for Spring Marketing Capital.
What is Sandeep Balan's role at Spring Marketing Capital?
Sandeep Balan is listed as Partner - Branded Content at Spring Marketing Capital.
What is Sandeep Balan's email address?
AeroLeads has found 1 work email signal at @springmarketingcapital.com for Sandeep Balan at Spring Marketing Capital.
Where is Sandeep Balan based?
Sandeep Balan is based in Bengaluru, Karnataka, India while working with Spring Marketing Capital.
What companies has Sandeep Balan worked for?
Sandeep Balan has worked for Spring Marketing Capital, United Breweries Ltd., Star India Pvt Ltd, and Idea Cellular Ltd.
Who are Sandeep Balan's colleagues at Spring Marketing Capital?
Sandeep Balan's colleagues at Spring Marketing Capital include Raghunath J, Anoushka Shah, Lekha Shastry, Chitra Balachandran, and Natasha Dhinda.
How can I contact Sandeep Balan?
You can use AeroLeads to view verified contact signals for Sandeep Balan at Spring Marketing Capital, including work email, phone, and LinkedIn data when available.
What schools did Sandeep Balan attend?
Sandeep Balan holds Pgdbm, Marketing from Fore School Of Management.
What skills is Sandeep Balan known for?
Sandeep Balan is listed with skills including User Engagement, Social Media Marketing, Digital Marketing, User Interface, Visual Identity, Online Advertising, Online Marketing, and Online Branding.
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