A storyteller by passion, the web-series & short films written by Sandeep along with his standalone viral content pieces, have over 900 Mn views online. The ‘Half Day Office Rant’ & 'Instant Beer Mix' Fools day prank video written by him were one of the most viral content pieces in the country in 2018 & 2019 respectively! The ‘Bartan Dho Liye’ rant written by him was one of the most shared in the 2020 lockdown period. His other works like the ‘Sleep Internship’, 'Right to Nap', '70 Hours Per week' & rants like the ‘Holiday Rant’, ‘Abhe Omicron’, ’Dry Promotion' etc. rank amongst the most viral campaigns in India. The Ad films written by him, like the 'Bachao - Jar App Pe' series with Nana Patekar, Prakash Raj, Nawazuddin & Divyendu was one of the most buzzworthy campaigns of 2022. His latest Wakefit Ad with David Warner has generated massive conversations yet again and is all over the news. Sandeep also dabbles in long format shows & his web series, ‘What’s Your Status’, won him the ‘Best Writer (Drama)’ nomination at the 10th Annual Indie Series Awards in 2019. His earlier web series, ‘RISE’ feat. Vikrant Massey, was the only Indian selection at the Los Angeles Web Fest and was showcased at Sony Studios, Hollywood in 2018. 'Mr. Das' & 'Ghar Set Hai' are the other two web-series written by him. With over 17 years of experience in Digital & Content Marketing, Sandeep started his career with Idea Cellular Ltd. in 2007. He was instrumental is setting up Idea Cellular’s digital vertical and establishing its strong brand presence on digital. During his stint there, Idea won the ‘Digital Brand of the Year’ at Campaign India Digital Marketing Awards 2010 for its outstanding digital campaigns. In 2011 he headed to Star India Pvt. Ltd., and led digital strategy as part of the team that launched ‘Life OK’, a Hindi GEC. In 2012 he joined United Breweries Ltd., as Head of Digital Marketing. Among the leading brands on digital in the country, Kingfisher’s digital campaigns, technology innovations and online-offline integrations have been covered extensively across all media. The content collaboration with TVF to come up with the web-series 'Pitchers', resulted in 70 Mn+ views & turned 'Tu Beer Hai' into a hipster household catchphrase. Sandeep has been a part of multiple award winning digital campaigns over the last decade. Recipient of the prestigious Aditya Birla Chairman’s Award 2010 in ‘Young Achiever’ category; he was also the youngest of the lot to be featured among 8 futuristic brand heads of India by a leading social media blog.