Brand Management and Marketing Strategy- Responsible for developing business and marketing strategy, brand management, demand generation and new services development.- Instrumental in piloting strategic projects in lines of new location assessment and new service line development.- Created an end-to-end GTM plan for foraying into eCommerce and Tech verticals, achieving multi-million-dollar deals within six months.- Redefined the corporate visual identity of the organisation to align with the new positioning and business focus to achieve double-digit growth for future years.Marketing Led Demand Generation- Running a sales enablement engine supporting global go-to-market strategies and delivering a multi-fold increase in sales conversations, a robust sales pipeline, and a record for leads generated.- Building a strong digital marketing program under an integrated marketing engine to deliver the right message to the right audience at the right time using effective content marketing.- Increased website traffic by 70% through an integrated digital plan, coupled with website redesign and regular content updation.- Created more than 100 GTM collaterals enabling the sales teams for better conversion.Thought Leadership and Content Management- Establish IGT as a thought leader by changing market perception through focused brand campaigns and differentiation programs.- Designed the Customer Influencer program by integrating customer lifetime value with customer referral value to help build a better pipeline.- Creating a network of external influencer to help and create thought leadership series for brand promotion.Analyst and Advisory Relations- Crafting the AR program from scratch and establishing the product portfolio as the preferred choice among leading analyst and advisory firms.- Led the participation across 40+ report, with > 70% leadership ranking. Managed advisories and analyst driven marketing-positioning exercises.

- Worked closely with the Product Teams, sales team, and a team of regional marketers, implemented the marketing strategies and programs that successfully drive Oracle business- Worked closely with the sales team to define a set of sales tools and materials. Deliver those tools and monitor results- Developed marketing strategies and plans to successfully achieve those objectives in the geographic market. Share plans, accept feedback and revise as necessary- Developed collaborative value discovery consulting engagements for sales team- Accelerated the sales cycle and helped customers realize the value of their investments through consulting/ business advisory engagements

- Developed corporate sales collaterals and presentations to penetrate targeted markets/accounts in close contact with global sales, product marketing and solution team- Conducted quality and financial analysis to identify performance gaps in prospects performance which can be filled via vCustomer’s services and solutions- Provided training to the new team members and help them understand the group’s working methodologies, processes and techniques- Managed content development for sales portal through centralized distribution of key sales and product information to the global sales team- Interacted with global sales team for enabling the smooth delivery of sales deliverables- Assisted team members in conducting industry/market research

-Developed high quality business cases for C-level executives showcasing the understanding of prospects’ business, competition, industry value-drivers, pain points, and areas of opportunity-Developed exhaustive financial models for quantifying the benefits of the suggested business process improvements-Assisted in publishing of position papers containing original, leading-edge thinking that address key business and technology issues

-Conducted in-depth market research for the TMT vertical across the geographies-Worked directly with client engagement teams providing targeted, organized and synthesized information to facilitate the business proposal requirements