• Developed the MMR offerings for the Indian market & later took those offerings to new clients in the South East Asia Region • Setup the project execution process for South Asian countries and worked on identifying the right suppliers in other South East Asia countries • Gained industry recognition, was awarded “Most Influential Market Research Professional of the year” at the World Marketing Congress for 2016, 2017 and 2018

• Brand Strategy & Identity – Conceptualising, defining and Implementation for a Heart Failure Clinic in Hyderabad• Brand Communication Planning – Lead a consulting assignment with an Indian Fashion Brand where we helped them grow 20%. The brand communication leveraged the social media meant to reach the audience & hence the marketing spend was kept constant. Client bottom-line grew by 30%• Brand communication testing and refinement for carwale.com Also advised them on last mile… Show more • Brand Strategy & Identity – Conceptualising, defining and Implementation for a Heart Failure Clinic in Hyderabad• Brand Communication Planning – Lead a consulting assignment with an Indian Fashion Brand where we helped them grow 20%. The brand communication leveraged the social media meant to reach the audience & hence the marketing spend was kept constant. Client bottom-line grew by 30%• Brand communication testing and refinement for carwale.com Also advised them on last mile consumer conversions. Show less

• Worked on brand architecture, strategy, identity and communication strategy for a new bank being setup in India. It was an exhaustive six-month project with 10 of us working at the client location 24/7. Led the brand strategy piece• The brand expression for the bank covered all aspects from identity, retail, service to interface

• Developed the primary market research offering across India for IMS Health.• Recruited and developed a team of 8 to handle pharmaceutical research• Developed 500 K USD new business & over achieved on the targets by 50%• Got 6 new clients into the company • Responsible for leading the adoption of digital & online interviewing in the India business

• India Digital Lead and part of AP Digital board for TNS• Responsible for leading the adoption of digital adoption in the India business and as a Digital Evangelist to clients like Unilever & Pepsi • Recruited, trained and nurtured a team of 11 young people to handles brand tracking, concept testing and need based segmentation• Three large & complex Need Scope Study won and executed which was a record for the Mumbai office

• Led 3 client service teams of 4-5 people that handled consumer research designing, interpreting and presenting results. • Revenue growth of 60% year on year for 2008 & 25% for 2009 • Significant new business wins with new business win of 800 K dollars in 2009 • Nationalism in China – A joint study with Ogilvy was highly commended in Atticus Awards 2008 (WPP's Atticus Awards honour original thinking in communications services) and was published in the Atticus Journal… Show more • Led 3 client service teams of 4-5 people that handled consumer research designing, interpreting and presenting results. • Revenue growth of 60% year on year for 2008 & 25% for 2009 • Significant new business wins with new business win of 800 K dollars in 2009 • Nationalism in China – A joint study with Ogilvy was highly commended in Atticus Awards 2008 (WPP's Atticus Awards honour original thinking in communications services) and was published in the Atticus Journal 2009• Case Study on activation won the Gold Award in the 2007 Millward Brown Global case study competition• Published paper at Esomar • Drove the internal talent with on the job training and helped develop the team for middle management & senior positions in the company Show less

Involved in setting up Resource Centre, KPO for ACNielsen Customised research services across the world. Resource centre handles data processing, research support and advanced analysis. Had a multi faceted role, setting up the RRC, forming the team, coordinating technical, operational, marketing and sales support activities required by every business opportunity.Trainer on Value Added Proprietary Products, Winning Brands, Winning Brands Foresight and eQ. Training the… Show more Involved in setting up Resource Centre, KPO for ACNielsen Customised research services across the world. Resource centre handles data processing, research support and advanced analysis. Had a multi faceted role, setting up the RRC, forming the team, coordinating technical, operational, marketing and sales support activities required by every business opportunity.Trainer on Value Added Proprietary Products, Winning Brands, Winning Brands Foresight and eQ. Training the research team at Resource Centre for tracking, customer satisfaction and usage & attitude studies.Supported India Customised in new business development efforts involving complex brand equity and customer equity issues. Helped successfully pitch for Reliance, J&J track and ICICI bank tracking studies. Supported Denmark Customised unit on Winning Brand Foresight projects and packs@work projects.Setting up and handling of Shopper Trends study across 55 countries Show less

Led the new business development efforts for D-3, one of the two units of Lowe in Delhi. Pitched for and won 6 million USD worth of business with Dabur and HECL accounts. Business development in social sector advertising. Added 800 K USD worth of new business. Formulated future brand plans for the LG & Nestle & worked on giving strategic direction shifts for the brand.Developed Communication strategies by mining relevant insights. Developed and presented creative & merchandising… Show more Led the new business development efforts for D-3, one of the two units of Lowe in Delhi. Pitched for and won 6 million USD worth of business with Dabur and HECL accounts. Business development in social sector advertising. Added 800 K USD worth of new business. Formulated future brand plans for the LG & Nestle & worked on giving strategic direction shifts for the brand.Developed Communication strategies by mining relevant insights. Developed and presented creative & merchandising material. Show less