• Lead and deliver full-cycle branding, communications, and customer experience (CX) projects for global B2B and B2C clients.• Cultivate relationships with senior stakeholders, providing strategic counsel to C-suite executives and driving business transformation.• Develop actionable insights through market research, data analysis, and user experience mapping to inform brand frameworks and GTM strategies.• Facilitate creative and strategic workshops, leading cross-disciplinary teams to drive innovative brand solutions.• Drive new business development through pitching, networking, and proactive identification of growth opportunities.• Implement brand performance metrics and reporting tools to evaluate campaign effectiveness and ROI.Key Clients - Tennis Australia, People First Bank, Redkite, MoneyMe, Macquarie Property IQ, AirAsia, ActewAGL

• Led comprehensive brand strategy, marketing, advertising, and communications initiatives across global markets.• Oversaw project management, including contract negotiations, budget planning, and team leadership, while maintaining high standards for creative and strategic execution.• Authored thought leadership pieces and managed content creation across multiple channels, from advertising to social media.• Championed brand development for multiple high-profile clients, driving market differentiation through innovative and data-backed strategies.Key Clients: Skoda & Volkswagen, Hilton, TATA Play, Yubi (Sequoia Capital), Smaaash, Ernst & Young, Hackmasters, Chupps

• Spearheaded brand strategy, including rebranding and new brand development, from concept to execution.• Conducted in-depth consumer research, competitive audits, and trend analysis to inform brand positioning and messaging.• Delivered strategic presentations to C-suite executives, leading to actionable recommendations that shaped clients' long-term marketing strategies.• Pioneered new business development initiatives and expanded the client base through networking, pitching, and relationship-building.Key Clients: Hyundai, Macquarie Group, KPMG, Australia Post, University of Queensland, The Royal Botanical Gardens

• Provided high-level brand strategy guidance, developing new branding blueprints and innovative brand ideas.• Led stakeholder engagement and co-creation workshops to ensure alignment on brand vision and objectives.• Authored internal brand frameworks and thought leadership content to drive brand innovation and knowledge sharing.Key Clients - United Overseas Bank, Khazanah Malaysia, Petronas, Bhutan (Nation Brand), Sapura Energy

• Developed and executed brand positioning strategies for national and global clients.• Led in-depth brand audits, competitive analysis, and consumer segmentation to ensure brand differentiation.• Collaborated with creative teams to develop compelling narratives and communication strategies.Key Clients - Sky TV, King Digital, Reliance JIO, Star TV Network, Indian Super League