Responsible for driving, defining, and executing a product roadmap and AI-led DS initiatives, focused on a digital revolution for a product line.Driving product leadership delivering modules across the maya.ai platform for following experiences for enterprise users - Data-as-a-Service || Recommendation-as-a-Service || Cust Experience-as-a-Service || Marketplace-as-a-Service - Manage team of 7 product manager for defining roadmap and defining product release cycles along with Development and deployment team of 55+- Define product roadmap and prioritization along with GTM team of the product features.- Define high priority data & AI led initiatives across the product group and drive business for between multiple business line.- Drive demo & Self-serve sales portal to support sales teams and GTM teams (including marketing)

- Helped launch Asia most profitable digital wallet with 11.5Mn Customers and transaction value of $30Bn/year and have more the 40% MAU in 4 years since launch.- Define analytics strategy for a conglomerate business spanning across retail banking, financial services, Insurance, Airline, Construction & Mining- Define data platform and data pipeline as plug & play to be specific tool & skill redundant using new age bigdata tools like Hadoop, Spark etc.- Define high priority data led initiatives across the group and drive business objectives for multiple businesses- Responsible for driving objectives of multiple business stake holders to classify common objectives to improve business impact and increase products per customer (PPC) at group level.

- Lead a team of analytics & Data science consultants & engineering in execution of product lead delivery.- Continuous engagement & result driven approach across 8-9 clients to improve take up rate.- Identify the next best actions based on the taste graph and customer (segment) preferences.- Define data flow and transformation processes of client data and integrate with Choice generation algorithms.- Deliver & execute the campaigns for spend increase for cross sell/up sell campaigns and activation of the customers.

- Design & Implementation of the Hybrid collaborative filtering algorithms (Taste Graph) for choice recommendation engines using External & Enterprise Data - Design & Implementation of machine learnt leads (business prospects) using external data using graph methodology (Business Graph)- Identification of the product choices for the customers based on segment, taste, influence, and intent of the customer using big-data predictive modeling.- Concept ideation and product development by transforming modeling methodology to algorithmic based formulae.- Design of data flow and standardization of the data which can be replicated for different clients.

Responsible for leading a team of 15 Members and providing analytics solutions based on the business objectives which includes segmentations, Market Mix Modeling, to optimize the marketing spend and increase the customer response with marketing budget of $500Mn.Creation and successful execution of POCs to convert each POC into long term engagement Projects.Involved in pre-sales ideation of the project solutionsSegmentation of the customers for Neurology market to target for new drug launch: - Identify a set of distinct & actionable value-based customer segments in the Neurology market, based on prescription data. - In-depth profiling of these customer segments to understand their attitudes & behavior. - Provide actionable insights to customize promotional efforts to align with segment-specific orientations.Optimization of Marketing Strategy to optimize spending on TV media for different markets. - Identify the effectiveness of the Media spent and its profit generation at various markets using the market Mix Modeling. - Identify the profitable markets and their various revenue generation through media. - Identification of potential markets for future investment.Customer Attrition management for a high value drug and developed recommendations for retention of customers. - Identify the “at attrition risk” physicians who were heavy prescribers. - Identification of potential Value of attriting customers and CLTV for prioritization - Identification of an optimal mix of marketing activities to retain and regain the customers.

Responsible for providing analytics solutions based on the business objectives which includes segmentations, Market Mix Modeling, ROI calculation for various promotions in order to optimize the marketing spend and increase the customer response

Responsible for conducting analysis based on the research objective using various statistical/ analytical techniques like Conjoint Analysis and Regression Analysis