Sandeep Handa

Sandeep Handa Email and Phone Number

Senior Consultant @ DS Group
New Delhi, DL, IN
Sandeep Handa's Location
New Delhi, Delhi, India, India
About Sandeep Handa

Having played a pivotal role in transforming a product into a premium brand over 23 years, I am a proactive and achievement-oriented professional with over 23 years in Sales & Marketing, Channel & Distribution Development, Business Development, New Brand Launches, Sales Promotion, Business Forecasting, and Team Management.I Oversaw comprehensive sales operations from strategic planning to on-ground execution and was associated with Catch Natural Mineral Water & Beverages (D.S. Group) India as Senior Sales Manager involved in formulating strategies for maximizing profitability & revenue generation, realizing organizational goals. Over the years, I have developed expertise in the entire sales process, from top-level strategy to frontline implementation.I am a forward thinking person with proficiency in developing all channels, retail, standalone modern trade, HORECA, and B2B launched product/operations and formulating strategies for unexplored market segments, P&L for business expansion.

Sandeep Handa's Current Company Details
DS Group

Ds Group

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Senior Consultant
New Delhi, DL, IN
Website:
dsgroup.com
Employees:
304
Sandeep Handa Work Experience Details
  • Ds Group
    Senior Consultant
    Ds Group
    New Delhi, Dl, In
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  • Ds Group
    Senior Sales Manager
    Ds Group Mar 2019 - Jan 2023
    • Conducted extensive market research for identifying & exploring business avenues fit to the market and successfully established Catch – Mineral Water, Club Soda, Juices, Tonic Water, Natural Flavour Drinks, Aerated Drinks, Digestive Drinks • Promoted a culture of prudent decision making, ensured that corporate goals were planned, structured and focused• Increased brand visibility & secondary sales for brands at retail outlets and modern trade stores through Retail Audit for POS
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  • Ds Group
    Sales Manager
    Ds Group Apr 2011 - Mar 2019
    •Implemented strategic initiatives, provided guidance & mentorship to improve the overall effectiveness and efficiency of the sales team.•Developed and delivered comprehensive training programs to equip the sales team with essential skills and knowledge.•Conducted competitive analysis to inform strategic decision-making and maintain a competitive edge in the marketplace.•Developed and executed branding strategies to enhance market presence and establish a strong brand identity.• Track record of developing new markets in entire Delhi/ NCR (South, East, West, North, Faridabad, Gurgaon & Noida)
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  • Ds Group
    Deputy Sales Manager
    Ds Group Jan 2010 - Apr 2011
    • Developed new markets in entire Delhi/ NCR (South, East, West, North, Faridabad, Gurgaon & Noida).•Successfully led initiatives to grow and diversify the dealer and distribution network, increasing market reach and revenue potential.• Coordinated and executed promotional events in retail shops & events, driving brand awareness and customer engagement.
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  • Ds Group
    Associate Sales Manager
    Ds Group Apr 2005 - Jan 2010
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  • Ds Group
    Assistant Sales Manager
    Ds Group Apr 2002 - Apr 2005
    • Initiated new product development projects; launched the product in upcountry markets such as Chandigarh, Jalandhar, Amritsar, Ludhiana, Jammu & Kashmir, Kanpur, Lucknow, Agra, Mathura, Meerut, Hyderabad, Secunderabad, Bhopal, and Gwalior.• Drove General Trade, Institutional Sales, HNI Clients, Horeca• Successfully led initiatives to grow and diversify the dealer and distribution network, increasing market reach and revenue potential.
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  • Ds Group
    Sales Executive
    Ds Group Feb 2001 - Apr 2002
    Delhi, India
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  • Ds Group
    Sales Trainee (Catch® Beverages And Mineral Water)
    Ds Group Feb 2000 - Feb 2001
    Delhi, India
    • Strategically placed products in individual consumer settings, as well as in restaurants and clubs, to maximize visibility and sales opportunities.•Attended industry workshops to enhance product knowledge and stay updated on market trends.
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Sandeep Handa Education Details

Frequently Asked Questions about Sandeep Handa

What company does Sandeep Handa work for?

Sandeep Handa works for Ds Group

What is Sandeep Handa's role at the current company?

Sandeep Handa's current role is Senior Consultant.

What schools did Sandeep Handa attend?

Sandeep Handa attended Delhi University.

Who are Sandeep Handa's colleagues?

Sandeep Handa's colleagues are Rohit Tomer, Kamlesh Malvi, Aravinth Kumar, Mahesh Kumar Choudhary, Shailance Lokhonary, Kumar Pankaj, Ankush Tuteja.

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