After working in the sports industry for over a decade, I decided to go on my own. As part of the sports events business at Pavilion, we are focusing on building Sports IPs for Corporate Engagement.

StanceBeam is focused on developing Sports tech in the IoT space, leveraging AI/ML that will help analyze the sport better. Launched the world’s first, commercially available Smart Cricket Bat Sensor in Dec 2019. Reporting directly to the CEO, as a business head I’m responsible for P&L of the organization  Also responsible for planning, developing and executing marketing activities to increase brand visibility  Develop & implements short-and long-term channel, B2B & B2C strategies  Drive revenue from sales of Bat Sensor Technology to state associations, international cricket boards, county cricket clubs, and academy chains etc., Official Tech Partners for Leicestershire County, Warwickshire, Central Sparks Edgbaston, Sierra Leone Cricket Association, Cric Kingdom by Rohit Sharma etc.  Drive revenues from Institutional, E-commerce and retail sales  Work with the concerned agencies for Influencer Marketing, Media & PR etc.  Work with the tech team in new product for sport, solution for broadcast etc.

As a business head responsible for P&L of Ticketing and Membership vertical the Indian Super League. With the new ownership, I was asked to join back the club as head of fan revenues.  Pricing of tickets, GTM, online and offline sales planning, vendor selection etc.,  Coordinate with the ticketing partner Paytm Insider for ticket sales and operations of 9 home games in Kochi  Design, developed, launched and managed end-to-end official loyalty program KBFC ‘Passport’ Coordinate marketing, PR & Media campaigns related to tickets & memberships Work with the concerned agencies for fan engagement, digital marketing, Media & PR etc Liaise with the internal departments of KBFC as and when required for successful operations

Fantain, a Book My Show Co., is a fantasy sports platform offering fan engagement solutions to sports fans. Fantain was also into social media analytics, sponsorship analytics to its B2B clients. GTM Plan, Strategy and Marketing Fantain Fantasy; Got us over 250K downloads during IPL 2017 Launched Pro Kabaddi Fantasy and got us ~100K downloads Project Lead – Launched Paid fantasy App in JAN 2018 (side-loaded) have about 1M downloads in 2 yrs Performance Monitoring of the app including CAC (customer acquisition cost) Worked with ‘groupm’ Motivator as a digital marketing agency

The team was founded in May 2014 by former Indian cricket captain, Sachin Tendulkar along with Prasad Potluri. ISL was a new tournament and this was the 2nd season with 8 teams and 7 home matches in Kochi. I was responsible for sales revenues primarily from ticketing & hospitality End to End Sales management of match day tickets and hospitality Sales Strategy, Marketing and promotions, Plan PR announcements, On-ground activations Delivery of contractual rights and servicing sponsor activations Co-ordinate with the KIT partner Puma for requirements Liaisoning with operation, production team, Official ticketing agency ‘Bookmyshow’

Fans on Stands is a sport marketing agency based out of Mumbai dedicated to providing unique and memorable sports experiences. Services @ FOSS include Sports marketing, Tickets & Hospitality sales and Corporate MICE around Sporting events. Being the first employee with zero marketing budgets, I was basically doing everything.SALES Drive Revenues thru Sales of tickets & hospitality for niche events like ICC Cricket World Cup, All 4 Tennis Grandslams, FIFA World Cup 2014, Rio Olympics 2016, UEFA EURO & Champions League, Formula 1, Moto GP etc. Clients include Hyundai, CISCO, Pepsi, Coca-Cola, hp, Lenovo, Tech Mahindra, HCL, SAP, Accenture, Akzonoble, Continental Tyres, Wipro etc. Drive revenues thru selling sponsorships. Clients include DELL, Airtel, Vodafone, Micromax, Intex, Wrangler, Base Batteries, Coca-Cola, Himalaya etc. Team Management accountable for quarterly and annual targetsPROJECT MANAGEMENT Leading operations of all kinds of sponsorship activations and projects Tailormade Partner Engagement projects in the UK, Brazil, US, Middle-east and SEA regions etc. Complete ownership of the project starting from conceptualizing, budgeting, procurement, management & deliveryRELATIONSHIP MANAGEMENT Manage existing clients and agencies involved. Building strategic sales partnerships with international rights holders namely Formula 1, FIFA, UEFA, Premier League Clubs, ISL Clubs, Wimbledon, AFC and AIFF etc. Built relations with official rights holders like Prestige Ticketing, Match Hospitality, FOHES, Ticket-master, Book My Show, Paytm, Ticket Genie etc. Regular interactions with supplies and external vendors DMCs, Airlines, Hotel chains etc.

Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focuses on creating and building brands and businesses in the Internet media space. With brands like Hindustantimes.com, Livemint.com, Desimartini.com and Shine.com in its portfolio. Responsible for day to day sales activities and focus on new business development of HT online inventory Cold Calling with RFI and RFP Liaise with different internal departments like creative, print, radio and finance for order fulfilment Planning, transition and implementation of services and products Was promoted to Deputy Manager in Feb 2011 and mentoring 3 BDEs

Founded in Dulles, Virginia in 1994 is fully integrated business management software that addresses all challenges of growing SBMs by allowing them to dramatically increase their efficiency and profitability. Respond to level 1 support queries along with RFI, RFQ Interact with IT managers and CTOs to UP-sell & X-sell Everest product/services Work with the respective account manager discussing requirement, proposals and participate in closure In charge of a portfolio of Key Accounts communicating consistently with clients throughout the lifecycle

Dell Financial Services facilitates customer financing of products and services sold by Dell. DFS focuses on delivering value at every step of the customer experience. Full End to End account management of large corporate accounts like Sony, Nokia, Microsoft, Airbus, Boeing, TCS, Infosys, BT etc.• Responsible for collection as per the lease contract (Rentals, Renewals, PPTs)• Up-sell, Cross-sell various DELL products and services to existing clients working alongside an account manager