• Lead multiple business lines spanning truck, 2-wheeler, tyre retreading and Defence delivering close to 70% of the company’s turnover. • Spearheaded the company’s revenue market share growth, maintaining a price premium over competition.• Only Indian company qualified to supply tyres to the Indian Airforce for fighter jets and helicopters under the Atma Nirbhar Bharat initiative. • Oversee a diverse team of product managers, R&D engineers, and field service managers to enhance current operations and identify new growth opportunities. • Collaborate with domestic and international stakeholders to refine strategic directions and improve operational efficiencies.

• Launched and scaled up the Vodafone m-pesa business , establishing the largest mobile payments network in India with 80k outlets, generating annual transactions of ₹2100 Cr in the first full year of operations.• Coordinated with the Reserve Bank of India and the principal banking partner ICICI Bank to ensure regulatory compliance and support business growth.

• Directed sales and marketing for Kerala and Karnataka telecom circles. Previously led marketing for the Chennai circle (2005-2007).• Played a key role in the integration of BPL Telecom Tamil Nadu operations into Vodafone.

• Led a successful rebranding exercise post termination of alliance with Hilton International.• Built the highly regarded Trident Privilege customer loyalty program.

• Led marketing for the Consumer Access division, scaling the Sify iWay internet café chain to 2300 outlets across 45 cities.

• Led OTC product marketing and was key in the Glaxo - SmithKline Beecham merger. • Previously headed sales in the states of Tamil Nadu, Kerala and Karnataka. Thereafter headed National Sales for OTC in the Pharmaceuticals sister concern.