B2C Marketing | O2O MarketingProject Management | Campaign Management

Singapore Management University 1. Building your Brand Presence, A Masterclass byTMC2. Balancing Work and School, A Panel by OdysseyTemasek Polytechnic1. Global Community Day 2018 2. Walk For Rice 20183. Arts 360 20184. Temasek Open House 2019 5. Temasek Polytechnic Annual Regatta 20196. Global Community Day 2019 7. Walk For Rice 20198. Digital ASC Student Forum 2020

B2B and B2G MarketingDigital MarketingKey responsibilities include:1. Social Media Marketing - Grew LinkedIn followers organically by 103% in 12 months. Developed and implemented social media marketing strategies to enhance brand visibility and engage target audiences. Created compelling content for social media platforms (such as Facebook and LinkedIn) that aligns with brand guidelines and resonates with the target audience and monitor engagement metrics, and optimized… Show more B2B and B2G MarketingDigital MarketingKey responsibilities include:1. Social Media Marketing - Grew LinkedIn followers organically by 103% in 12 months. Developed and implemented social media marketing strategies to enhance brand visibility and engage target audiences. Created compelling content for social media platforms (such as Facebook and LinkedIn) that aligns with brand guidelines and resonates with the target audience and monitor engagement metrics, and optimized campaigns to improve performance.2. Email Marketing - Collaborate with cross-functional teams to create email content, including newsletters, promotional offers, and event invitations.3. Content Creation - Utilize Adobe Illustrator to design visually appealing PowerPoint decks, social media graphics, infographics, brochures and other marketing collateral. Ensure consistent branding and visual identity across all marketing materials. Show less

B2B and B2C Marketing Key Responsibilities include:1. Social Media Marketing - Developed and executed an effective social media marketing strategy to enhance brand visibility, engagement, and conversions for clients. Implemented best practices across various social media platforms, such as Facebook, Instagram and LinkedIn.2. Campaign Planning - Collaborated with clients to understand their marketing objectives, target audience, and unique brand proposition. Translated client… Show more B2B and B2C Marketing Key Responsibilities include:1. Social Media Marketing - Developed and executed an effective social media marketing strategy to enhance brand visibility, engagement, and conversions for clients. Implemented best practices across various social media platforms, such as Facebook, Instagram and LinkedIn.2. Campaign Planning - Collaborated with clients to understand their marketing objectives, target audience, and unique brand proposition. Translated client briefs into comprehensive campaign plans, incorporating creative content ideas, promotion strategies, and measurable KPIs.3. Content Development - Ideated and conceptualised engaging content that aligns with clients' brand identity, ensuring consistency and relevance across all social media channels. Collaborated with creative team, including designers and copywriters, to develop compelling visuals, impactful copy, and multimedia assets.4. Event Planning - Took ownership of planning and executing events, both online and offline, to support client campaigns. Coordinated logistics, managed vendors, and oversaw event promotion on social media platforms. Ensured seamless execution and measurable outcomes that aligned with clients' goals.5. Client Relationship Management - Maintained strong client relationships by providing exceptional service and regularly communicating campaign progress, results, and recommendations.7. Workflow Optimisation - Introduced and implemented an automated content calendar system to streamline internal processes, improve efficiency, and enhance collaboration between the client servicing and creative teams. Show less

Frontline Customer Service BrandingVisual MerchandisingAdhoc duties