• Member of the Executive leadership team. Led all facets of strategy, market research, marketing and business management for the surgical ophthalmic portfolio in Canada and key international markets. This included strategic planning, multichannel customer engagement, business planning, sales training, pricing and contracting models, and portfolio lifecycle management.• Led a team comprising of product managers, an inside sales representative and a marketing coordinator to develop and execute marketing plans and deliver on revenue and margin targets. • Conducted upstream market assessment to establish the business development pipeline and product roadmap.• Developed commercialization strategies to launch Labtician branded specialty ophthalmic surgical products and AI-based screening solutions to the Canadian and international markets.• Collaborated with Key Opinion Leaders for product advocacy through podium talks, webinars, whitepapers and clinical studies

• Strategic planning and market development for Sonosite’s ultrasound equipment business. Developed the strategic roadmap for the Global Distribution Division covering South Asia, Middle East and Africa, Latin America and Eastern Europe, and delivering $60MN in revenue.• Led the implementation of a corporate-wide Salesforce Partner Community platform to improve collaboration with channel partners. Streamlined the sales process to enable joint business planning, share pipeline and business analytics, and deliver marketing content to the channel partners. • Developed the digital marketing strategy to launch products and strengthen brand awareness with customers in key distributor markets. • Institutionalized training programs to upskill distributors on Sonosite strategy, products and emerging market trends.

• Developed the Technology and Applications(Tech&Apps) practice within the company’s consulting organization.• Led the business development of Health IT product offerings to healthcare clients for optimization of commercial and clinical processes (campaign automation, incentive management, CRM, social media analytics, BI, MDM)• Acquired the first major deal from a large pharmaceutical company for the Tech&Apps practice.

• General Management of Oncology, Neurology and Allergy Business Units in India with full P&L responsibility.• Led a team of 35 sales and marketing professionals delivering $11MN revenue• Managed key account relationships with hospital executives and clinicians in government and private hospitals.• Member of Country Leadership Team to provide organizational level strategic direction and talent mapping.

• Develop turnaround strategy for re-launch of the Surgical Stapling product portfolio in India.• Identified a new market for the $3MN Surgical Stapling business in India by analyzing reimbursement data from government and private insurance schemes for low-income segments in tier 2 markets. • Instituted a low cost business model with an outsourced sales force for market creation.

• Led the marketing of Ultrasonic Energy based Surgical Equipment in India. • Instituted a multi channel marketing campaign to generate leads and an end-to-end sales management process to accelerate lead conversion to sales, which resulted in a growth of 30% in equipment volume sales.• Created the service infrastructure in India. Reduced cost of service by 30% and decreased turnaround time per unit from 3 months to 14 days.

• Co-led the Strategic Planning process for Ethicon Energy surgical devices business in US, Europe and Asia-Pac.• Created the Must Win market model to prioritize strategic investments for gaining competitive share, expanding business footprint in emerging markets and entering whitespace opportunities.• Established processes for monitoring, gathering and sharing global competitive intelligence. The development of a 7 year competitive pipeline was recognized as a best practice in the global marketing organization.

• Analyzed customer preferences by conducting primary research among Fortune 500 companies’ CIO/CTOs and developed recommendations to grow market share in server virtualization markets • Developed a financial model to optimize sales revenues from virtualization markets and a value analysis tool that evaluated partnerships in cloud infrastructure markets.

• Managed a $5MM Managed Services IT platform; responsible for setting program objectives, tracking program deliverables, budget management, strategy development and scoping of business requirements. • Consulted the client on IT systems and network transformation projects for rolling out the 21CN Broadband network in the UK and complying with telecom regulations for unbundling of the local loop network.• Led the Systems Rationalization initiative for the client. Analyzed the client's legacy systems estate and created a strategic roadmap for migrating these systems onto the SOA based Enterprise IT architecture. Generated over $1MM in savings from maintenance costs and license fees.

• Led a 65 member project team across 3 global locations. Instituted a collaborative approach to project execution with self managed teams, using Agile methodology. Conferred the Best Team of Year 2005 award.• Delivered Service Oriented Architecture based solutions to integrate telecom OSS for Broadband Billing and Service Fulfillment. Received letter of appreciation from the customer for zero-defect, on-time deliveries.• Led a $2MN strategic managed service outsourcing initiative from Belfast to India. Generated 35% cost reduction for the client from the outsourcing initiative; received excellence award for managing the project transition.

• Architected IT frameworks and designed solutions for PSTN and ISDN planning and inventory management.• Led an outsourcing initiative from UK. Setup offshore operations to deliver network routing management solutions.• Analyzed business requirements and created project plans for delivery of system integration services.