I lead the strategic growth of NexVerse.ai, VerSe Innovation’s cutting-edge omnichannel ad exchange platform. My role centers on building an ecosystem that connects SSPs, DSPs, and direct publishers to deliver premium ad solutions across platforms. I am passionate about developing and executing a go-to-market strategy that maximizes revenue, enhances inventory quality, and provides brands with unparalleled access to programmatic advertising opportunities.As Head of Strategy, I spearhead initiatives that position NexVerse as a global leader in ad exchanges. My focus includes onboarding world-class partners and integrating direct supply sourcesCore Responsibilities: •Strategic Growth: Orchestrating our global expansion, including establishing NexVerse’s presence in markets like Africa, USA and the Middle East •Partnerships and Alliances: Leading partnerships to scale ad inventory and optimize ad requests.

Guiding Revenue Growth, Pricing, and Ad Product Strategy at Dailyhunt, PublicVibe, Josh, and OneIndia SocialAs the driving force propelling revenue growth and pricing strategy at Dailyhunt and PublicVibe, I specialise in pioneering inventive ad products, services, and solutions that confer a competitive advantage. Concurrently, I lead crafting content, audience, and monetisation strategies for OneIndia Social on prominent platforms such as YouTube, Facebook, and Snapchat.In my comprehensive role, I oversee critical aspects of product development, content creation, and collaboration in ad tech, ensuring seamless coordination among stakeholders. My focus extends to optimising pricing structures and delivery frameworks, consistently striving to enhance the advertiser experience within the VerSe ecosystem.Furthermore, I am committed to expanding video revenue through a comprehensive content strategy. My approach hinges on leveraging consumer insights and maintaining a keen awareness of industry trends, positioning our offerings at the forefront of innovation.

In my various roles, I've been at the forefront of driving social content development and crafting monetisation strategies. I've led in forming revenue partnerships with major platforms such as Facebook, YouTube, and Bytedance.As the head of OTT Ad Sales at 'Zee5,' I've been instrumental in shaping the advertising landscape within the Over-The-Top (OTT) realm.Additionally, I've played a pivotal role in forging valuable agency partnerships collaborating with prominent agencies and platforms to drive revenue growth.As Sales Head at 'ZMCL (Websites),' I've overseen display inventory and native sales for ZMCL Digital, managing prominent websites like india.com, zeenews.com, healthsite.com, and bgr.com. This role has allowed me to influence digital advertising sales and native content strategies.

Identified and pursued new ventures to complement the core operations while overseeing all revenue-related functions.Built the India business from scratch for native solutions, leveraging Culture Machine's owned and operated brands such as 'Being Indian', 'Blush', 'Putchutney', 'Awesome sauce', and 'Epified' under platforms like www.beingindia.com and www.blush.me.Introduced and successfully monetized Culture Machine's proprietary video automation tool, 'video machine', catering to brands, publishers, and telecom partners in India. This tool enables the real-time production of socially relevant videos through content and analytics, with notable partnerships including Times of India and Airtel Wynk.

Acted as a visionary and subject matter authority in spearheading an entrepreneurial endeavor aimed at building a brand in collaboration with 120MC.Conceptualized and successfully introduced 'Investonomix,' India's pioneering destination for personal finance education tailored for millennials. This venture was developed in partnership with the renowned personal finance journalist, Mr. Vivek Law. We also effectively launched and monetized 'Investonomix,' garnering support from prominent players in the BFSI sector, including brands like SBI MF and UTI MF.Formulated and oversaw the implementation of annual branding and marketing initiatives and strategies, all with the objective of bolstering the company's revenue.Managed the operations of integrated teams encompassing strategy, planning, media buying, and execution.

Crafted influential strategies aimed at amplifying the brand's visibility within the realm of social media content strategy. These strategies focused on maximizing the business value derived from content creation for various brands, enabling more informed and attainable decision-making.Took the lead in executing content monetization strategies, a key component of which involved establishing earned and owned media spaces for brands within the digital video landscape. This effort resulted in the successful establishment and growth of the Culture Machine brand and business in the northern market.Blazed a trail in presenting multi-channel network value propositions, particularly in the context of owned media. This included pioneering approaches to community-building and enhancing engagement through video content.

Primary Responsibilities:Tailoring brand solutions to meet specific client needsSpearheading business development effortsProviding exemplary client servicePromoting and selling contentCrafting cross-media content and marketing plansOur approach involves crafting content that is versatile and suitable for various platforms, including online, on-air, and on-ground channels. We collaborate closely with diverse brands to comprehend their communication objectives and propose co-created marketing solutions that enhance their advertising and communication strategies.Furthermore, we excel at designing and presenting tailored solutions while possessing a deep understanding of how TV, online, on-ground, and ambient media are consumed by our target audience.

Pulse Profile Overview - Generating Revenue through Tailored Brand SolutionsHere at the 'Pulse' team within Bloomberg UTV, we specialize in the development of personalized and integrated solutions for our clients. Our approach is rooted in a deep understanding of our clients' unique requirements, allowing us to customize channel properties that provide comprehensive marketing and branding packages.Our integrated media platform serves as a conduit for delivering holistic solutions to meet the media objectives of brands. These objectives range from client acquisition to positioning, image enhancement, and establishing a thought leadership platform. Our goal is to authentically and earnestly engage with the right audience, ensuring the highest level of interactivity.To maximize the impact of this initiative, we extend its reach to a national audience through broadcasting on Bloomberg UTV.

FOCUSProfile Overview - Generating Revenue through Tailored Brand SolutionsThe FOCUS team specializes in crafting content solutions that enhance value and credibility for our clients. This translates into various outcomes, including brand positioning, thought leadership, increased sales, and the development of educational platforms. Our approach involves deploying a range of media formats to execute this strategy effectively.By partnering with FOCUS, brands can engage with their target audience in meaningful ways. Our interactive platforms come in various formats, including:Ground Events: Engaging and immersive on-ground events.In-Studio Discussions: Thought-provoking discussions held in a studio setting.Feature Shows: Compelling and informative shows designed to captivate the audience.Through these interactive channels, we help brands connect with their desired audience and achieve their strategic objectives.

Was part of the Strategic and Planning teamDeveloped questionnaire, interviewed people and analysis on Media Consumption Habits in MumbaiWorked on creative recall of Aisa Desh Hai Mera