Responsibilities involves:• Work with sales teams to understand client expectations and prepare media plans / proposals• Interact with all teams including Paid media, Social media, Planning, IT and copy writers• Implement result driven campaigns on Social Media, like Lead Generation campaign, Increase event footfalls and website traffic, reach out to the specified Target Audience for live events for various International Brands. • Analyze data with various tools to get insights on Target Audience, Campaign performance and make sure the KPIs are met on a regular basis.• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.• Work along with various team across the region.

Client ManagementMedia ManagementCommunity Management

A 360 degree approach to marketing of Movies with right mix of online and offline activities designed and executed by a group of Marcom professionals who have the right knowledge and interest in the industry.Went on become part several acclaimed and successful Malayalam movies like Neram, Premam, Action Hero Biju to name a few.Responsibilities and Achievements:• Develop and manage online marketing campaigns for Celebrities, Artists, Authors and for movies, effectively driving brand awareness, engagement and traffic to their social media pages.• Successfully carried out online campaign to build and engage and eventually help in the sales for the launch of books.• Conceptualized and implemented various contests and campaigns as part of movie releases. • Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.

Propel is a Social Media Marketing company.

Propel is an activation agency based in Chennai

• Developing Brand strategy, doing company and industry analysis• Managing various Accounts and coordinating with creative team to meet clients’ expectation• Preparing project progress reports for Management and Client reviews