As Sr. Director of Business Intelligence & Analytics at the USTA, I am passionate about harnessing data to shape the future of tennis and empower communities. I lead a talented team to uncover insights, predict trends, and build cutting-edge analytics capabilities that drive impactful decision-making. By partnering across organizational functions, I ensure our strategies are grounded in robust data governance and innovative solutions. From fostering a data-driven culture to enabling meaningful connections through the most comprehensive tennis datasets, my mission is to advance the game and create value for players, coaches, and partners alike.

Led a robust data division, orchestrating a 20+ strong team of data scientists, engineers, and stewards, enhancing data capabilities for global hospitality leaders Marriott, Hyatt, and Interval. I pioneered data transformation initiatives, embedding a data-centric ethos to elevate customer experiences.- Led the Data and Analytics department for US Omnichannel Operations, driving data democratization and elevating enterprise-wide analytical acumen.- Directed advanced analytics, digital analytics, data science/AI, data governance, engineering, and BI reporting, enhancing strategic decision-making.- Pioneered comprehensive data modeling to refine market segmentation, targeting 50M+ US prospects with sophisticated digital campaigns.- Developed optimized inventory and revenue forecasting models for 50+ resorts, leveraging ADR and RevPAR to inform pricing and occupancy strategies.- Championed customer lifetime value analysis to boost owner engagement and revenue, influencing sales tactics and product offerings.- Analyzed feedback from 2M+ annual guest surveys to improve guest experiences and shape brand communication strategies.- Conducted market research to assess brand sentiment, identify expansion opportunities, and evaluate partnership efficacy with key travel industry players.

Steered the Data Analytics department for NBC Sports' Golf division, focusing on expanding GolfNow, the premier global online tee-time marketplace and technology partner for golf courses, and propelling forward digital ventures including Revolution Golf, Golf Advisor, Golf Academy, and Golf Amateur Tour.- Instrumental in expanding the GolfNow loyalty program to over 1 million members in three years, contributing to 15+ million annual rounds of golf and escalating revenues from $30M in 2011 to over $150M by 2015.- Built and led a versatile global analytics team, integrating both onshore and offshore talents such as data analysts, engineers, scientists, and developers, and spearheaded the development of a comprehensive Business Intelligence roadmap and strategic vision.- Crafted and executed monthly forecasts, refined marketing models, and led A/B testing protocols to enhance customer engagement and retention.- Directed Contact Center Operations, enhancing efficiency by instituting robust forecast models for call volumes and setting stringent KPIs aimed at optimizing service level, reducing abandon rates, and improving customer satisfaction and Net Promoter Scores (NPS).

Evaluated IT controls and business operations of several Fortune 500 companies with annual sales revenue greater than $1B. Used risk assessment standards to conduct and participate in engagements pertaining to internal control efficiency and risk reduction. Prepared deliverables and presented findings.

Oversaw and planned the work of entry-level associates, providing mentoring and coaching. Conducted financial statement audits for clients in financial services and hospitality industries with particular focus on treasury, cash management, fixed assets and capital expenditures, accounts receivable/payable and inventory management processes. Analyzed financial statements to identify trends and anomalies in financial data.