I have a history of successfully founding, incubating and scaling businesses, building teams and functions, and achieving rapid and profitable business expansion. I specialize in eCOM and B2C businesses and have transformed functions across product, marketing & branding, supply chain and technology to deliver growth. I have more than 𝟭4 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗨𝗦𝗔 𝗮𝗻𝗱 𝗜𝗻𝗱𝗶𝗮. Past 7 years of my career were focused on building and growing B2C and e-Commerce consumer businesses in India. The first 7 years of were in the USA at roles including Consulting and Investment Banking.🎓 I am an Electronics & Telecom engineer with 𝗠𝗮𝘀𝘁𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗖𝗮𝗿𝗻𝗲𝗴𝗶𝗲 𝗠𝗲𝗹𝗹𝗼𝗻 and an 𝗠𝗕𝗔 𝗶𝗻 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗿𝗼𝗺 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗼𝗳 𝗖𝗵𝗶𝗰𝗮𝗴𝗼 𝗕𝗼𝗼𝘁𝗵 𝗦𝗰𝗵𝗼𝗼𝗹 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀.🎯 I specialize in driving profitable growth (organic & inorganic) and lead complex strategic programs for both revenue growth and cost reduction. I thrive in fast pased scaleups & startups.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀✅Grown Polycab’s d2c and eCOM business from 𝟭% --> 𝟱% 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 and grown the revenue ~7x✅Post incubating Sleepyhug & now as a Board Member, I have contributed to the brand's rapid ascent in the online mattress space. The business has scaled from 𝟬 𝘁𝗼 $𝟳𝗠𝗠 𝗔𝗥𝗥 in less than a year with very healthy Unit economics and no outside capital.✅At Livpure, I established the company's d2c and eCOM Sleep & Mattress business and scaled the business from 0 to $20MM ARR business in a span of 3 years. ✅At Lectrix I, Setup and scaled the “Test ride to Sales” function for Lectrix 2 wheeler EV business – setup remote sales control tower, digital acquisition program for test rides closure and entire website tech stack, brough down CAC by 30% and increased sales by 20%✅Scaled the eCOM Water Purifier business from $𝟱𝗠𝗠 𝗔𝗥𝗥 𝘁𝗼 $𝟮𝟬𝗠𝗠 𝗔𝗥𝗥 in 2 years.✅I founded Wink & Nod, 𝗿𝗮𝗶𝘀𝗲𝗱 $𝟲𝟬𝟬𝗞 𝗶𝗻 𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗖𝗮𝗽𝗶𝘁𝗮𝗹, scaled business to $2MM ARR. Recruited top talent and setup a 45+ member team I also led the straetgic exit of Wink & Nod to Livpure✅As a Venture Capital VP I led the investment in KYBOE! watches and also managed the USA and international expansion and scaled the business to $10MM ARR𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲• Strategy & Growth• D2C & eCOMMERCE• Startups and scaleups• Digital Marketing• ATL, BTL and in-Store Branding• P&L Accountability• EBITDA expansion• Venture Capital & Fundraising