• Own all plans and strategies for developing business and achieving the company’s monthly and quarterly sales objectives. • Assists in the development of the sales plan. Prepares forecasts and KPI reporting for the sales leaders and upper management, for use in organizational planning, financial forecasting, budget setting and strategic planning.• Work collaboratively across teams - Inventory, Marketing, Finance, HR & Operations. • Cultivating lasting relationships with customers to grow customer loyalty and to better understand their business needs and goals. • Recruiting, training & supervising sales team. • Identifying new business opportunities and developing sales plans.

• Leadership: Managing Store Managers, Product, Retail Operations, and Marketing to achieve targets for retail stores and Dubai Duty-Free outlets in the UAE.• Strategic Growth: Drive strategic initiatives for incremental revenue growth and profitability while managing P&L.• Effective Communication: Act as a Single Point of Contact (SPOC) between Management and Retail outlets, enhancing the organization's competitive edge through effective communication.• Market Expansion: Actively seek untapped market segments for potential business expansion by analyzing trends and customer preferences.• Performance Monitoring: Continuously monitor daily sales figures, engage with teams to achieve targets, and provide sales and discount support.• Customer Engagement: Cultivate relationships with privileged customers to facilitate successful sales closures.• Efficient Operations: Ensure swift processing of discounts, accurate daily invoices, and payment methods.• Pricing Management: Coordinate workshop activities and assist with pricing for quotations.• Stock Management: Organize urgent transfers of products between stores and manage loose diamonds quotes.• Customer Support: Handle customer queries, complaints, and online payments, ensuring prompt responses.• Campaign Analysis: Analyze Capillary reports, ensure campaign execution follow-ups, and provide store-level assistance.• Inventory Control: Plan and schedule stock take activities in coordination with the accounts department, and regularly check and follow up on daily stock counts.• Mall Operations: Manage operational aspects and activities related to mall locations.• Regulatory Compliance: Ensure adherence to Dubai Police SOP for exchanging/purchasing old gold/diamond jewelry from consumers.• Merchandising Leadership: Lead Product management through effective merchandising plans and monitor sales and replenishment in collaboration with store managers.

. Sales Leadership: Drive sales growth across multiple LIALI Jewellery stores by implementing effective sales strategies and monitoring performance.. Team Management: Lead and develop store teams to achieve sales targets and ensure exceptional customer service.. Customer Relationship: Build strong customer relationships to enhance brand loyalty and drive repeat business.. Inventory Oversight: Manage inventory levels to optimize stock availability and minimize losses.. Market Analysis: Analyze market trends to identify opportunities for growth and improvement.. Training & Development: Conduct regular training sessions to enhance the team's product knowledge and sales techniques.. Store Operations: Oversee daily store operations to ensure compliance with company policies and maintain high standards.. Promotional Activities: Coordinate in-store promotions and marketing initiatives to boost sales and customer engagement.. Budget Management: Monitor and manage store budgets, ensuring financial targets are met.. Customer Feedback: Collect and analyze customer feedback to implement improvements and ensure a superior shopping experience.

• Led a team of Shop Managers responsible for overseeing operations in 7 stores in Oman. (Ali Sulaiman Trading: Golden Pearl Jewellery, My Jewellery & Family Jewellery).• Pivotal in product selection, ordering, and monitoring jewelry distribution in collaboration with the Shop In-charge.• Ensured effective hiring and supervision of talent, particularly for strategic positions across all stores and roles.• Managed administrative aspects of media advertisements and established marketing partnerships with banks & other companies.• Experienced in recruitment, training, and mentorship of team members based on projected business volumes.• Developed and implemented comprehensive store operating procedures aligned with brand standards, enhancing store operations, inventory planning, and customer service.

• Led complete shop operations, maintaining vigilance over performance and regularly updating ASMs about all shop activities.• Executed assessment of daily and monthly targets, actively working to enhance shop performance and optimize costs.• Fostered collaboration with Head Office and suppliers to guarantee appropriate jewelry stocks in accordance with market trends and customer inclinations across sales outlets.• Ensured precise inventory upkeep through efficient stock replenishment, achieved by consistent category-wise stock monitoring.• Streamlined HR and administrative functions, ensuring smooth coordination with the Head Office.