President Marketing and Customer Service for USD 0.5 billion Indian Consumer Durable Organization with operations across South Asia and Africa. With rich 81 years of presence in Indian sub continent, Usha is Rated as The Most Trusted Indian Consumer Durable Brand for last 2 years in a row. It has a diverse portfolio of Electrical Appliances(comprehensive range of Kitchen & Cooking appliances, Fans, Air Coolers, Room heaters, Water coolers , Water Dispensers and Water Pumps, Sewing machines and Electric Irons).

Director Marketing(South-West Asia) for USD2 billion business of Consumer Electronics. Key responsibilities include Marketing strategy, Brand health, communication development including digital marketing, interface with ecommerce partners, ATL, BTL, Social media, B2B Alliances and Business development, Consumer data management & Loyalty Program, media planning, corporate communication, budget management and consumer research. Have led path breaking brand initiatives like service campaign (world record of 200m views on youtube).Strategic Business alliances(with companies across DTH, Cable, CAS, telecom, broadband & Content providers) and Marketing alliances with Huawei, ZTE, Jio, Airtel, for Co-op marketing & consumer promotions are additional responsibilities. Have personally led some of the pioneering product development initiatives, like India’s first iDTV (CAM and TV-Key concept), local Smart TV apps ecosystem for Indian operations, locally relevant broadband solution for televisions, Convergence UX(TV – Mobile phones user interface).

Vice President Sales for Distribution business of Apple, Blackberry, Beetel Landline phones, Polycon, Transcend, Sandisk & Project Lead at Bharti group for launching a new Joint Venture Company, in the field of Electronic Security & Services(in partnership with ADT Tyco, Global Leader in the business). Responsible for the green field project, right from exploring business partnership and developing go-to-market plan..

Chief Marketing Officer at Videocon for Consumer Durable Business across all 6 group brands(Electrolux, Sansui, Videocon, Kelvinator, Kenstar, Akai). Responsibility included, redefining the core strategy, brand architecture & repositioning.

Chief Marketing Officer(2006-08): Led across function including Digital marketing, product marketing(Lineup development, Pricing, P&L), marketing communication(creative, media, marketing services, retail management), e-commerce partner support including internal e portal ezbuy.com, sponsorships, official spokesperson for PR. The achievements include leading marketing initiatives to make LG first ever durable Company to hit $1.5b in the year 2007, and gather a rare distinction of BAS cum Sales market share leader across each of the categories in consumer durable business.Product Marketing Head(2003-05):Responsible in creation of the department & leading it. The department is responsible for Product, Pricing, Profitability & Go to Market Strategy for each of the business categories, not only for Indian market but also export markets of middle east & Africa(SAARC, Iran, UAE, South Africa, Nigeria).Regional Business Head(2001-02):Led LG to the first market leadership position in India. This cross functional experience across all products in Sales, Marketing, Service, Logistics and Accounts. This Field operation gave an early exposure & learning apart from giving a distinction of becoming the youngest regional head for the company. Led the business from near $20 to 100m in 2 yrs making Rajasthan one of the strongest market for LG even till date. National Business Head(1999-00): Responsible of All India Business(Sales & Marketing) for the category of Microwave Ovens & Vacuum Cleaners. LG attained its first ever leadership in India with Microwave ovens during the tenure. Had distinction of introducing several Industry first initiatives like Start up kits, One touch Indian recipes, Cookery Demo DVDs, MWO in colours. Led the business from scratch to over $250m.Product Manager(1997-98): Joined the organization from its inception in 1997, was responsible for brand launch across the country and assisting the VP(S&M) on the function of product management.