Sandeep dabbled in various industries before finally finding his calling in digital. He joined Rage in 2008, after a couple of years in the fledgling Indian Radio industry selling creative concepts for advertisers who were hesitant to try the medium. Having started at the bottom of the account management totem pole, he has an in-depth understanding of the business and is able to preempt and proactively provide direction to his team. Having lived in the UK and worked extensively on accounts in the Asia Pacific region, he has a global outlook with a keen understanding of clients’ cultural context. With a Masters’ degree in International Business, Sandeep currently manages and provides strategic direction to the largest account at Rage. He also combines a creative mind with a penchant for puzzles, an innate need to know about everything, the ability to quickly grasp marketing ideas and to visualise the final creative execution. Over the course of his career, he’s worked with brands across industries including Citibank, Unilever Food Solutions ANZ, Mastercard, Weight Watchers UK, Nike, Durex, Travelex, Lotte, South African Breweries and Kingfisher to name a few. Outside of work, Sandeep loves well written television shows, is a sports buff with an almost fanatical love for football, basketball and tennis. He loves to read and is currently on a mission to read complete the original WWW (Wodehouse, Wilde and Waugh).