It all started with a summer project on online advertising during my MBA and since then I have worked on different aspects of Digital media, be it strategy, communications, media buying, ad serving, innovations, process improvements for sales, automation/ straight through processing, SEM, Social Media,influencers Mobile apps and AI content. I have worked for various Companies/Brands across industries like Banking, Gaming,Travel, startups, FMCG, with different objectives ( i.e. Brand building, Performance, Engagement and eCommerce). I'm a team-player and enjoy working with cross functional teams through collaboration, relationship building, and team work.Specialties: Business and Marketing Strategy, Integrated Digital Media & Innovation, Marketing Communication, Analytical and Organisational skills, Change Management, Cross-function working, Digital Transformation & Change Management.I'm interested in ideas using technology to better individuals or collective "Way of Life"