Developed brand strategy from scratch, which includes refining corporate vision, mission, brand values and company values, key corporate and product facing messages. Revamped corporate websiteManaging all social media channelsManaging Google and LinkedIn Ad campaigns for lead generationDeveloped various marketing collaterals like brochures, case studies, flyers etcInitiated and implemented ZOHO crm End to end management of exhibition stallsSupporting HR on all… Show more Developed brand strategy from scratch, which includes refining corporate vision, mission, brand values and company values, key corporate and product facing messages. Revamped corporate websiteManaging all social media channelsManaging Google and LinkedIn Ad campaigns for lead generationDeveloped various marketing collaterals like brochures, case studies, flyers etcInitiated and implemented ZOHO crm End to end management of exhibition stallsSupporting HR on all internal communication initiatives and to create a positive culture in organizationAssisting for market research activitiesSupporting management with various reports for decision making on key sales & marketing projectsManaging entire marketing budget and annual planResponsible to nurture and develop second line of leaders within marketing division Show less

 Public Relations & CSR: Drafted & published 12+ press releases, 15+ product write-ups and one corporate story using in-house resources, thereby reduced significant PR agency cost. Created communications guidelines and drafted all external and internal communications of Chairman to principals, business associates, embassies, govt. departments and employees. Advised Chairman on corporate sponsorship proposals and kept a track on sponsorship budget. Product Launch:… Show more  Public Relations & CSR: Drafted & published 12+ press releases, 15+ product write-ups and one corporate story using in-house resources, thereby reduced significant PR agency cost. Created communications guidelines and drafted all external and internal communications of Chairman to principals, business associates, embassies, govt. departments and employees. Advised Chairman on corporate sponsorship proposals and kept a track on sponsorship budget. Product Launch: Assisted to launch four car models, MAN truck CLA range and GAC Motor brand. Marketing Campaigns: Assisted to plan and run Muscat Festival and Eid campaigns for Toyota and Kia brand.  Customer Road Show: Organised customer road show for MAN and Hino trucks to strenghten customer relations. Digital and Social Media: Coordinated with brand heads and in-house digital team to run social media campaigns.  Corporate Marketing: Planned and initiated project to revamp corporate website to make it more professional looking, user friendly, compatible with all dvices and importantly SEO friendly to get best results.Revamped corporate presentation, brochure, updated various customized presentations, management profiles, company fact sheet etc. and ensuring the consistency of corporate level messages and information. Sales Analysis & Management Reporting: Published brand wise daily sales and monthly report. Scrutinised target vs actual sales trend of past years and played an active role to assist Chairman in setting target and incentive criteria for sales staff. Analysed branch wise sales performance and recommended sales force restructuring at branch level. Internal Communications: Assisting HR dept. to formulate important employee communications plans. Drafted various management messages for employees.Run various internal campaigns to promote company values, HSE principals at work and to educate staff about Covid-19 crisis and preventative measures. Show less

 Public Relations & CSR: Successfully drafted and published 10+ Press Releases, stories in two business magazines. Independently organized three press conferences ensuring solid media coverage. Organized total four one-on-one TV and print media interviews for Chairman. Created SOP for development of press release and corporate newsletter. Cordinated to publish corporate sustainability and annual report. Drafted BT CSR Excellence Award nomination form… Show more  Public Relations & CSR: Successfully drafted and published 10+ Press Releases, stories in two business magazines. Independently organized three press conferences ensuring solid media coverage. Organized total four one-on-one TV and print media interviews for Chairman. Created SOP for development of press release and corporate newsletter. Cordinated to publish corporate sustainability and annual report. Drafted BT CSR Excellence Award nomination form and secured an award for water conservation project. Worked with CSR team to promote various CSR initiatives internally and externally. Digital Marketing & Social Media: Initiated and executed new website development project in just 3 months. Run SEO and PPC campaign for lead generation. Doubled frequency of social media posts. Created corporate video and technical video of 2nd Gen ethanol plant and sulphur removal from biogas Book Launch: Organized two book launch events, book written by company Chairman. Exhibitions: End to end management of Praj exhibition stall at Drintech and Green chemistry event. Customer Road Show: Proposed and executed customer road show at Delhi. Plant Inauguration: Actively contributed to the project of 2G plant inauguration by Union Minister, Mr. Nitin Gadkari.  Marketing Collaterals: Developed brochures, case studies, advertisements, direct mailers and customer newsletter. Internal Communications: Drafted over 30+ internal communications messages and corporate announcements.  Launched internal campaign, 1 Praj.. Number 1 Praj. Intranet content updation. Vendor & Budget Management Show less

 Handled complete rebranding process and launch event in March 2014 for the company, set up the marketing and communications function right from getting vendors to set up processes in place to create marketing plan and execution in just four months.Public Relations:  Worked on various PR projects, drafted several press releases and ensured solid media coverage in financial, mainline, vernacular and trade media.  Independently organized two press conferences. PR Agency… Show more  Handled complete rebranding process and launch event in March 2014 for the company, set up the marketing and communications function right from getting vendors to set up processes in place to create marketing plan and execution in just four months.Public Relations:  Worked on various PR projects, drafted several press releases and ensured solid media coverage in financial, mainline, vernacular and trade media.  Independently organized two press conferences. PR Agency Management: PR agency selection, KRA and legal contract prepared.Marketing Projects:  Successfully managed 108 sq. meter mezzanine floor stall and customer reception party at Aero India exhibition, Bangalore with budget of INR 1.2Cr. Managed exhibition stall in Aero Show at London and Automechanica at Delhi.  Successfully created first corporate Video, SEZ video and corporate presentation.  Created new brochures for all business units of Aequs. Successfully handled factory inauguration project, ensuring massive media coverage in 15+ leading newspapers and 4 news channels. Factory inaugurated by Manohar Parrikar, now Ex-Defence Minister of India.Branding: Created new brand guidelines and brand manual for Aequs. Planned and executed entire office and factory branding project as per new brand guidelines.Digital Marketing: Created new Aequs website in just 1.5 months. Worked on SEO to increase website traffic. Initiated and run social media marketing campaigns to promote new Aequs brand. Internal Communications: Drafted and published several internal communications and corporate announcements.  Vendor Management: Coordinating with PR agency, Ad agency, printers, event management agency, gift vendors etc. Budget Management: Managed Marcom Budget Show less

 Public Relations: Successfully organized press conference of Global CEO in Mumbai on 2nd Nov 2011, Drafted several press releases, interview responses, technical write-ups and articles. Digital Marketing: Managed Google PPC, SEO campaigns with Global Teams. Corporate Newsletter: Drafted content, design, printing and distribution of customer newsletters. Advertisements: Conceptualized and released advertisement in many trade magazines. Successfully Organized Factory… Show more  Public Relations: Successfully organized press conference of Global CEO in Mumbai on 2nd Nov 2011, Drafted several press releases, interview responses, technical write-ups and articles. Digital Marketing: Managed Google PPC, SEO campaigns with Global Teams. Corporate Newsletter: Drafted content, design, printing and distribution of customer newsletters. Advertisements: Conceptualized and released advertisement in many trade magazines. Successfully Organized Factory Inauguration for Konecranes on 16th April 2013. Exhibitions: Successfully managed over 25 exhibition stalls to establish brand visibility. Conferences & Seminars: Arranged for speaking opportunity for top leaders in industry seminars and arranged customer seminars for different BUs. Market Research: Coordinated with Agencies and top management for market research projects. Presentations: Created corporate and product presentations specific to India market. Sales Support: Updating and circulating customer reference list and new projects information to sales people. Photography: Managing product, people and factory photography assignments. Database Management: Updating key customer database for newsletter and mailer circulation. Internal Events: Managing sales conferences and Dealers meet and training programs. Internal Communications: Assisting HR Dept to publish internal employee newsletter. Vendor Management: Coordinating with Ad agencies, printers, event management agencies, gift vendors etc. Budget Management: Managed Marcom Budget Show less

 Managing all communication activities for client as per timeline and budgets. Business development. Served clients from diverse industry sectors like Retail, FMGC, Education, Manufacturing.