Madal Bal (meaning 'Inner Strength') believes in a holistic approach to health, and a balance between body, mind and soul. They are the place to visit in The Hague and surroundings with an organic supermarket, yoga & meditation centre, and health centre.I was responsible for their social media marketing, e-mail marketing and advertising budget allocation to reach certain customer groups. Second, I carried out a target group analysis and image analysis, and composed marketing strategy attention points based on the results.