Director Digital Marketing Europe
San Diego, Ca, Us
Team lead Marketing for Qualcomm Europe, Qualcomm Inc.Objective: Strategic Lead generation & Sales enablement program development Focus: Digital marketing, event management and team managementResponsible for setting up and managing the digital marketing strategy, kpi’s and budgets. My team was responsible for all channels (website/display/SEO/SEA/E-mail marketing etc.) to create an effective online presence with a multiple language (pan-European) content marketing strategy. The goal: achieve the lowest cost per lead/sale for Qualcomm Europe. Acting as Business consultant and Sales Consultant for the European resellers, training Sales and Marketing teams from (among else) Shell, BP, ARAL, VDO Continental and IVECO (FIAT industrial group), to sell and market fleet management partner solutions.Other activities:- Structure and organize marketing activities for marketing campaign, sales tools creation and digital marketing. - Create tools related to marketing campaign, sales tools and enablement. Lead and manage the relationship with advertising and online marketing agencies.- Go-to-person for direct sales team regarding sales tools, promote existing tools and engage with sales team for new tools development. Training indirect Sales teams such as: Shell, BP, Aral, Iveco and VDO Continental- Intermediate between Product Management and Sales, translate and position product values and enable consultative selling.- Manage all digital marketing activities of Owned, Earned and Paid channels. Including European website in 5 languages (DE, FR, NL, PL, UK) and digital emailing including new SMART content, translation and statistics.- Manage the CRM platform projects.