Sander Heussen Mba Email & Phone Number

Rotterdam, Zh, Nl

The Hague, South Holland, Netherlands

- Responsible for the leadership of the paid media consultants, the marketplace advertising and e-commerce specialists of Northern Europe and the data analytics team of Northern Europe and DACH.- Improved team engagement and morale, encouraged skills development and supported mentorship program.- Created the integrated operational resource capacity planning, resulting in better resource allocation in terms of workload and deliverables.- Created a European capability skills matrix… Show more - Responsible for the leadership of the paid media consultants, the marketplace advertising and e-commerce specialists of Northern Europe and the data analytics team of Northern Europe and DACH.- Improved team engagement and morale, encouraged skills development and supported mentorship program.- Created the integrated operational resource capacity planning, resulting in better resource allocation in terms of workload and deliverables.- Created a European capability skills matrix, enabling better resource allocation and identifying personal development areas. - Delivered client, team, and project profitability reports, utilising them to optimise resource allocation and stay within project budgets.- Improved operational efficiency across the paid media and data analytics teams.- Obtained my MBA degree and graduated with distinction, enhancing my strategic thinking, leadership, and financial management skills. Show less

The Hague, South Holland, Netherlands

- P&L responsible for the Benelux, including leadership of the client service team and paid media consultants of Benelux, as well as the data analytics team of Northern Europe and DACH.- Expanded the client service team, the paid media team and the data analytics team and fostered team and skills development across these teams.- Delivered strategic support for high profile customers, helping them to grow their business by solving their challenges.- Improved client relationships and… Show more - P&L responsible for the Benelux, including leadership of the client service team and paid media consultants of Benelux, as well as the data analytics team of Northern Europe and DACH.- Expanded the client service team, the paid media team and the data analytics team and fostered team and skills development across these teams.- Delivered strategic support for high profile customers, helping them to grow their business by solving their challenges.- Improved client relationships and client retention rate, reactivated dormant clients and brought in new clients.- Developed client tiering system to facilitate client prioritisation in operations.- Improved Google partnership by speaking at the Google roadshow for Google sales and client teams in Istanbul, Turkey. Show less

Amsterdam, Noord-Holland, Nederland

- Responsible for managing the global performance marketing team out of the global digital hub.- Expanded the global performance marketing team and provided guidance and room for growth for individual team members.- Delivered budget allocation advice to local markets regarding investment in performance marketing channels, which resulted in higher ROI. - Acted as a strategic consultant to regional functions, providing advice on performance marketing channel performance and agency… Show more - Responsible for managing the global performance marketing team out of the global digital hub.- Expanded the global performance marketing team and provided guidance and room for growth for individual team members.- Delivered budget allocation advice to local markets regarding investment in performance marketing channels, which resulted in higher ROI. - Acted as a strategic consultant to regional functions, providing advice on performance marketing channel performance and agency management.- Created global campaign tracking to measure campaign performance in digital channels throughout the full funnel, enabling markets to measure in-depth performance down to ROI on a product level.- Delivered global playbooks on display advertising, search engine advertising (SEA), search engine optimisation (SEO) and E-commerce contribution margin forecasting.- Driving awareness for performance marketing and data analytics across 50+ markets by hosting knowledge sessions and delivering training.- Supported the global brand campaign ‘Quality Ahead of Its Time’ by delivering a global campaign performance dashboard for offline and online impact. Show less

Alkmaar Area, Netherlands

- P&L responsible for the direct sales of the Northern Europe region for Vacanceselect, Selectcamp, Canvas Holidays and Tohapi.- Managed the direct sales teams of regional managers, digital performance marketers, marketing executives and CRM marketers.- Initiated the full-funnel early booking campaign using programmatic display advertising and initiated the scale-up of the social advertising.

Alkmaar Area, Netherlands

- Responsible for the online marketing and CRM activities of the Northern Europe region for Vacanceselect, Selectcamp, Canvas Holidays and Tohapi.- Managed the team of digital performance marketers, marketing executives and CRM marketers.- Optimised the ROAS through AI, feed optimisation, and marketing optimisation within search engine advertising (SEA), display advertising, social advertising, and email marketing.- Revised the international affiliate programs, introduced Real… Show more - Responsible for the online marketing and CRM activities of the Northern Europe region for Vacanceselect, Selectcamp, Canvas Holidays and Tohapi.- Managed the team of digital performance marketers, marketing executives and CRM marketers.- Optimised the ROAS through AI, feed optimisation, and marketing optimisation within search engine advertising (SEA), display advertising, social advertising, and email marketing.- Revised the international affiliate programs, introduced Real Attribution and optimised commission structures to improve ROI. Show less

Rotterdam Area, Netherlands

- P&L responsible for the in-house online channels department, including paid advertising and organic media, CRM and email marketing, and data/web analytics.- Build and expand the in-house online channels capabilities for the Sunweb Group to manage all digital channel activities across Europe for the brands of Sunweb, Eliza was Here, GoGo, Primavera and many more.- Initiated and encouraged team development by facilitating manager’s training, and team bonding sessions, which led to an… Show more - P&L responsible for the in-house online channels department, including paid advertising and organic media, CRM and email marketing, and data/web analytics.- Build and expand the in-house online channels capabilities for the Sunweb Group to manage all digital channel activities across Europe for the brands of Sunweb, Eliza was Here, GoGo, Primavera and many more.- Initiated and encouraged team development by facilitating manager’s training, and team bonding sessions, which led to an increase in team cohesion.- Led the team's transformation to a multidisciplinary matrix organisation to accommodate the business's need for more product focus. - Realised revenue growth and online awareness by establishing a programmatic in-house team and leveraging social media advertising capabilities.- Build out the CRM and email marketing activities and increase marketing automation through relevant and personalised email marketing and display advertising.- Ensured that GDPR compliance was implemented in digital marketing channels, including a renewed cookie banner and an enriched customer profile with targeting preferences.- Supported the website re-platforming with the implementation of GA360, a new data layer and best practices regarding technical SEO. Show less

Venlo

- Responsible and accountable for the online marketing and the CRM / email-marketing activities of Viking Direct across ten European markets.- Led a team of channel managers in search engine advertising (SEA), search engine optimization (SEO), affiliate marketing, display advertising, shopping portal engines, and email marketing.- Managed team development by setting goals, identifying development areas, and providing guidance.- Consolidated and managed digital marketing agencies… Show more - Responsible and accountable for the online marketing and the CRM / email-marketing activities of Viking Direct across ten European markets.- Led a team of channel managers in search engine advertising (SEA), search engine optimization (SEO), affiliate marketing, display advertising, shopping portal engines, and email marketing.- Managed team development by setting goals, identifying development areas, and providing guidance.- Consolidated and managed digital marketing agencies across Europe, achieving better results in terms of higher ROAS and online revenue growth.- Led the restructuring of the European online marketing teams and activities and led the team through the change. - Led the online marketing conversations in the MT, creating awareness at the senior management level to get more focus on online instead of the traditionally offline-driven organisation.- Led the pitch for a new Email Service Provider (ESP) that would improve CRM and email marketing capabilities and increase personalisation and relevance. Show less

Venlo

- Responsible and accountable for the online marketing and the CRM / email-marketing activities of Viking Direct across the Benelux and DACH.- Led a team of channel managers in search engine advertising (SEA), search engine optimization (SEO), affiliate marketing, display advertising, shopping portal engines, and email marketing.- Managed team development by setting goals, identifying development areas, and providing guidance.- Managed various local and international agencies to… Show more - Responsible and accountable for the online marketing and the CRM / email-marketing activities of Viking Direct across the Benelux and DACH.- Led a team of channel managers in search engine advertising (SEA), search engine optimization (SEO), affiliate marketing, display advertising, shopping portal engines, and email marketing.- Managed team development by setting goals, identifying development areas, and providing guidance.- Managed various local and international agencies to achieve business goals, challenging them to focus on new client acquisition and reduce waste.- Initiated the conversation to move the budget from offline to online marketing activities to acquire new customers. - Led the introduction of online acquisition pricing to attract new customers via the online channel, resulting in lower costs while hitting the targets of acquiring new customers. Show less

Venlo

- Responsible and accountable for the online marketing and the CRM / email-marketing activities of Viking Direct across the Benelux and DACH.- Led a team of channel managers in search engine advertising (SEA), search engine optimization (SEO), affiliate marketing, display advertising, shopping portal engines, and email marketing.- Managed team development by setting goals, identifying development areas, and providing guidance.- Managed various local and international agencies to… Show more - Responsible and accountable for the online marketing and the CRM / email-marketing activities of Viking Direct across the Benelux and DACH.- Led a team of channel managers in search engine advertising (SEA), search engine optimization (SEO), affiliate marketing, display advertising, shopping portal engines, and email marketing.- Managed team development by setting goals, identifying development areas, and providing guidance.- Managed various local and international agencies to achieve business goals, challenging them to focus on online revenue growth and within given budgets. - Expanded online marketing activities in SEA, affiliate marketing, display advertising and shopping portal engines, resulting in more online revenue growth.- Developed automated email marketing programs, increasing customer retention and direct revenue from email campaigns. Show less

Venlo

- Responsible for the optimisation of the content strategy through a media agency for the sites of Viking Direct in the Benelux and DACH region.- Managed the search engine advertising (SEA) campaigns in Google Adwords, Yahoo Search Marketing and Microsoft Bing through a media agency.- Led the migration of the Google Adwords accounts and restructuring of the account when switching between media agencies.

Venlo

- Responsible for the online campaign activities of the price fighter label of Office Depot, called Xtremeoffice.- Managed the search engine advertising (SEA) campaigns in Google Adwords, Yahoo Search Marketing and Microsoft Bing. - Managed the price comparison site activities via Google Shopping, Kelkoo and Beslist. - Responsible for writing SEO-friendly content pages. - Migrated from the in-house e-commerce platform to Venda for the Dutch, German and English sites of… Show more - Responsible for the online campaign activities of the price fighter label of Office Depot, called Xtremeoffice.- Managed the search engine advertising (SEA) campaigns in Google Adwords, Yahoo Search Marketing and Microsoft Bing. - Managed the price comparison site activities via Google Shopping, Kelkoo and Beslist. - Responsible for writing SEO-friendly content pages. - Migrated from the in-house e-commerce platform to Venda for the Dutch, German and English sites of Xtremeoffice. Show less

Panningen

- Responsible for the start of the online Medionshop in the Netherlands in 2004 and in Belgium in 2007, creating the online sales channel for Medion.- Responsible for the online product assortment and the purchasing of the products for the Medionshop.- Created the product content using the content management system in SAP and Hybris in the languages Dutch, Flemish and French. - Responsible for the product pricing strategy, cross- and upsell activities and campaign planning.-… Show more - Responsible for the start of the online Medionshop in the Netherlands in 2004 and in Belgium in 2007, creating the online sales channel for Medion.- Responsible for the online product assortment and the purchasing of the products for the Medionshop.- Created the product content using the content management system in SAP and Hybris in the languages Dutch, Flemish and French. - Responsible for the product pricing strategy, cross- and upsell activities and campaign planning.- Initiator for the implementation of new payment methods like iDEAL, Bancontact/Mistercash, PayPal and Primeline.- Managed online marketing campaigns in Search Engine Advertising (SEA), affiliate networks, and price comparison sites.- Managed the email marketing activities and customer database management, increasing customer engagement and direct sales.- Responsible for the setup of the partner programs via the marketplaces / platforms of Bol.com, Coolblue and Wehkamp. Show less

Master Of Business Administration - Mba, With Distinction (Cum Laude), Weighted Average 8.6 Out Of 10.0

Bachelor'S Degree, Business Information Technology