Sander Hoeken is the founder and brain behind the internet agency, Infocaster, with a strong focus on innovation for large corporates. As a kid he wanted to be a Lego tinkerer or a Formula 1 mechanic. That morphed into his favorite, slightly more grown up pass-time: building new concepts from the ground up with a team of 50 people.In 2004, at age 23, Sander took the plunge into the internet business from a deep entrepreneurial drive for change and the wish to personally impact his work. He generates and sells ideas and loves inspiring people towards innovation and change and creates stable foundations for that with the companies he works with. Sander is a quick lateral thinker, always in the know on the latest trends, but is not distracted by fads. He puts them in perspective with developments in society and is interested in seeing how they change our lives.Sander has a sharp vision on market developments and knows how to connect these to opportunities for organizations. He believes that large, traditional automation companies will have to become more connected and adaptive to the social reality of customers and employees and he suspects that this will have a big impact on the market and the attitude of organizations.He has become a sought after speaker and workshop leader in the last few years to audiences ranging from boards to students. These presentations are both amusing as well as thought-provoking. As an entrepreneur, he knows the ropes on what works and fails. Under the banner “there’s no point in just being hip” he inspires large organizations to invest in innovation and smart new applications. The group of companies that grew out of the original Infocaster now also encompasses a psychometric testing development company, a financial and human capital services business and a software product development unit.