All-round e-commerce and marketing expert with 13 years’ experience of which 8+ in leading cross functional teams of specialized professionals. Working at a digital agency and a variety of brands I gained extensive knowledge about:✓ E-commerce✓ Growth✓ Commercial strategy✓ 360 marketing✓ ATL & BTL Marketing✓ Brandmarketing en Strategie✓ CRM/Email (automation)✓ Digital Advertising✓ UX and UI optimization✓ CRO✓ SEO✓ Affiliate marketing✓ Influencer marketing✓ MarketplacesAs a freelancer, I’m passionate about helping companies achieve their goals and drive growth. Whether you're looking to set up, professionalize, or bring your e-commerce and marketing activities to the next level, I can help! Curious about what I can do for your company? Let’s connect! ✉️ sander@ligthart.amsterdam📱 +316 573 600 79

- Responsible for global online business results and market development- Responsible for omnichannel strategy- Responsible for global ecommerce P&L- Managing several teams (marketing, ecommerce, development and customer service)- Part of the global BALR. leadership team

- Responsible for online business results and market development - Responsible for E-commerce P&L - Managing 3 teams of in total 15 specialist including Online Marketing, CRO, Online Merchandising, Logistics, development, operations and Customer Service- Managing creative and non-creative agencies- Part of the JOSH V leadership team

- Responsible for CRM strategy and implementation- Responsible for all digital marketing channels- Responsible for external platforms like Amazon, To Be Dressed, Otrium and Maison Lab

- Responsible for all Online Marketing activities of KPN Internedservices- Responsible for strategy and implementation for Marketing Automation, and automated lead generation- Responsible for B2B ecommerce - Managing 2 junior online marketeers

Owner and creative director of the communication agency CloudNine