Scott Sanders Email and Phone Number
Scott Sanders specializes in an analytics-driven approach to sales, operations, R&D, and other strategic areas within the food, beverage, and CPG industries. He formerly served as the Head of Growth, Data & Analytics at Keto and Co. In addition, Scott has extensive consulting experience, collaborating with companies ranging from Fortune 500 giants to private-equity-backed ventures and emerging brands.He gained his initial industry experience through his family's syrup manufacturing business, where he managed the Bosco Chocolate Syrup brand. This role led to a 7x increase in distribution and sales. Early in his career, Scott orchestrated a public relations campaign that successfully placed Bosco on Seinfeld, embedding it in American pop culture as George Costanza's ATM code.Earlier, he managed marketing analytics strategy for clients at Acosta Sales & Marketing, a CPG sales agency that outsources sales departments for 25% of the U.S. grocery industry. Scott also consulted at Market Performance Group and was director of the CPG analytics practice at Pivotstream.He has a bachelor's degree from Rutgers University and MBA from Cornell University's Johnson School. Scott lives in Newton, Massachusetts.
Carbone Fine Food
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Director Of Business IntelligenceCarbone Fine Food 2024 - Present
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PartnerGrowcery Partners 2023 - 2024Boston, Ma, UsProvide data-driven C-suite advisory on business, sales, and marketing strategies, utilizing syndicated scanner data and custom primary research.- Engineered a comprehensive financial & operational improvement plan for a university dairy plant with actionable recommendations for the university's leadership.- Doubled pricing assumptions through data-driven planning for a pre-launch retailer.- Restructured price-pack architecture for an emerging cooking oil brand, resulting in a double-digit percentage point gross margin improvement.- Created trade promotion planning and effectiveness model for a fresh prepared food company using advanced Excel functionality, improving their sales planning process and bottom-line results.- Conducted survey research and provided research-based consumer insights to expand distribution for a natural gardening brand. -
Head Of Growth, Data & AnalyticsKeto And Co 2020 - 2022Belmont, Ma, UsLed cross-functional growth strategies across finance, operations, sales, data, analytics, packaging, and distribution during rapid expansion for this ultra-low carb food/beverage manufacturer.- Introduced Excel-based consumer-focused production and financial forecast tools to navigate Covid-era supply chain disruptions and drive growth from 800 to over 10,000 retail points of distribution.- Mentored team members on best practices in data and analytics, enhancing internal and external communication.- Created KPI dashboards to provide actionable insights for operations, finance, and sales teams.- Conducted research with thousands of keto dieters to inform brand and product development. -
Director Of AnalyticsGrowcery Partners 2016 - 2020Boston, Ma, Us- Performed market analysis and research to validate the feasibility for launching an organic dairy brand by a family farmer-owned cooperative.- Collaborated with a brand founder to design the price-pack architecture for an innovative snacking item, which set the stage for a successful new product launch.- Leveraged price-value analysis to negotiate a 33% price increase at Walmart, tapping into unrealized consumer willingness-to-pay.- Crafted monthly category management insight presentations for a personal care company, focusing on pricing, distribution, and promotion.- Orchestrated a data-driven retail expansion plan for a growing frozen food brand.- Conducted pricing/packaging studies for SaaS video editing and hiring offerings, leading to significant topline improvements by unlocking customer value.
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Senior ConsultantSimon-Kucher 2015 - 2016Bonn, DeAdvised Fortune 500 and private equity-backed clients on pricing and product strategy within the consumer and retail client service team.- Led several price-pack architecture & strategy projects, uncovering over $500M in revenue gains.- Analyzed pricing department processes for a major manufacturer, offering improvement recommendations to capture unrealized customer value.- Managed staff to deliver data-driven solutions as project manager, using complex primary (survey) and secondary (syndicated) data sources. -
Co-Owner (Part-Time)Bosco Products 2006 - 2016Towaco, Nj, UsManaged multi-functional operations for an iconic family-owned chocolate syrup brand, leading a team of fractional staff to achieve exponential growth.- Achieved 700% profitable revenue and distribution growth through retail broker execution, without external capital.- Led and developed a team of six fractional team members to implement new strategies that were the cornerstone of the brand's growth.- Enhanced trade promotion decisions by creating customer-level P&L statements.- Led successful R&D innovation efforts for new product concepts sold into the retail trade, including Walmart, built on culinary and consumer research insights.- Modernized brand identity through a packaging redesign, honoring its iconic heritage and driven by consumer research.- Negotiated brand licensing agreements in two complementary categories, considerably broadening the brand's reach.- Secured free brand placement on Seinfeld as George's ATM code during a summer project (1996). -
Director Of Cpg AccountsPivotstream 2013 - 2015Led the CPG client practice at this cloud-based analytics firm, specializing in transforming raw loyalty/POS and Nielsen/IRI data into actionable dashboards. (Acquired by TABS Analytics.)- Managed key CPG and retail accounts, providing critical business insights using Power BI-based analytics tools.- Crafted client KPI dashboards for real-time, actionable sales and marketing insights.- Served as a company ambassador at industry events and conferences, showcasing thought leadership. -
National Client Insight ManagerAcosta Sales & Marketing 2004 - 2012Jacksonville, Fl, UsDirected analytics projects at the largest U.S. CPG sales agency, representing 25% of the industry, resulting in multi-million-dollar impacts.- Earned three promotions from regional analyst to national supervisory role.- Managed a team of five analysts to deliver insights that led to recovering over $30M through 750K annual retail visits.- Led recruitment, onboarding, and technical training for a new team, enabling rapid progress within tight deadlines.- Improved ROI by over 20% by providing trade promotion insights to 80+ field sales associates.- Facilitated collaborative joint business planning and category business reviews, resulting in successful pricing, placement, and assortment decisions.- Utilized Ahold USA loyalty data to drive radical changes in manufacturers' co-marketing programs, generating multi-million-dollar incremental sales.- Created category management tools using syndicated and panel data from IRI/Circana, Nielsen, and Spectra.
Scott Sanders Education Details
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Cornell Johnson Graduate School Of ManagementBusiness Administration -
Rutgers UniversityPolitical Science
Frequently Asked Questions about Scott Sanders
What company does Scott Sanders work for?
Scott Sanders works for Carbone Fine Food
What is Scott Sanders's role at the current company?
Scott Sanders's current role is Revenue Growth Management | Consumer Insights | Data Analytics | Cornell MBA | Helping midmarket CPGs compete using data & analytics, driving millions in growth.
What schools did Scott Sanders attend?
Scott Sanders attended Cornell Johnson Graduate School Of Management, Rutgers University.
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