Scott Sanders Email & Phone Number

Boston, Ma, Us

Provide data-driven C-suite advisory on business, sales, and marketing strategies, utilizing syndicated scanner data and custom primary research.- Engineered a comprehensive financial & operational improvement plan for a university dairy plant with actionable recommendations for the university's leadership.- Doubled pricing assumptions through data-driven planning for a pre-launch retailer.- Restructured price-pack architecture for an emerging cooking oil brand, resulting in a double-digit percentage point gross margin improvement.- Created trade promotion planning and effectiveness model for a fresh prepared food company using advanced Excel functionality, improving their sales planning process and bottom-line results.- Conducted survey research and provided research-based consumer insights to expand distribution for a natural gardening brand.

Belmont, Ma, Us

Led cross-functional growth strategies across finance, operations, sales, data, analytics, packaging, and distribution during rapid expansion for this ultra-low carb food/beverage manufacturer.- Introduced Excel-based consumer-focused production and financial forecast tools to navigate Covid-era supply chain disruptions and drive growth from 800 to over 10,000 retail points of distribution.- Mentored team members on best practices in data and analytics, enhancing internal and external communication.- Created KPI dashboards to provide actionable insights for operations, finance, and sales teams.- Conducted research with thousands of keto dieters to inform brand and product development.

Boston, Ma, Us

- Performed market analysis and research to validate the feasibility for launching an organic dairy brand by a family farmer-owned cooperative.- Collaborated with a brand founder to design the price-pack architecture for an innovative snacking item, which set the stage for a successful new product launch.- Leveraged price-value analysis to negotiate a 33% price increase at Walmart, tapping into unrealized consumer willingness-to-pay.- Crafted monthly category management insight presentations for a personal care company, focusing on pricing, distribution, and promotion.- Orchestrated a data-driven retail expansion plan for a growing frozen food brand.- Conducted pricing/packaging studies for SaaS video editing and hiring offerings, leading to significant topline improvements by unlocking customer value.

Bonn, De

Advised Fortune 500 and private equity-backed clients on pricing and product strategy within the consumer and retail client service team.- Led several price-pack architecture & strategy projects, uncovering over $500M in revenue gains.- Analyzed pricing department processes for a major manufacturer, offering improvement recommendations to capture unrealized customer value.- Managed staff to deliver data-driven solutions as project manager, using complex primary (survey) and secondary (syndicated) data sources.

Towaco, Nj, Us

Managed multi-functional operations for an iconic family-owned chocolate syrup brand, leading a team of fractional staff to achieve exponential growth.- Achieved 700% profitable revenue and distribution growth through retail broker execution, without external capital.- Led and developed a team of six fractional team members to implement new strategies that were the cornerstone of the brand's growth.- Enhanced trade promotion decisions by creating customer-level P&L statements.- Led successful R&D innovation efforts for new product concepts sold into the retail trade, including Walmart, built on culinary and consumer research insights.- Modernized brand identity through a packaging redesign, honoring its iconic heritage and driven by consumer research.- Negotiated brand licensing agreements in two complementary categories, considerably broadening the brand's reach.- Secured free brand placement on Seinfeld as George's ATM code during a summer project (1996).

Led the CPG client practice at this cloud-based analytics firm, specializing in transforming raw loyalty/POS and Nielsen/IRI data into actionable dashboards. (Acquired by TABS Analytics.)- Managed key CPG and retail accounts, providing critical business insights using Power BI-based analytics tools.- Crafted client KPI dashboards for real-time, actionable sales and marketing insights.- Served as a company ambassador at industry events and conferences, showcasing thought leadership.

Jacksonville, Fl, Us

Directed analytics projects at the largest U.S. CPG sales agency, representing 25% of the industry, resulting in multi-million-dollar impacts.- Earned three promotions from regional analyst to national supervisory role.- Managed a team of five analysts to deliver insights that led to recovering over $30M through 750K annual retail visits.- Led recruitment, onboarding, and technical training for a new team, enabling rapid progress within tight deadlines.- Improved ROI by over 20% by providing trade promotion insights to 80+ field sales associates.- Facilitated collaborative joint business planning and category business reviews, resulting in successful pricing, placement, and assortment decisions.- Utilized Ahold USA loyalty data to drive radical changes in manufacturers' co-marketing programs, generating multi-million-dollar incremental sales.- Created category management tools using syndicated and panel data from IRI/Circana, Nielsen, and Spectra.

Master Of Business Administration (M.B.A.), Business Administration

Bachelor’S Degree, Political Science