Angela Sanders Email & Phone Number

Supporting independent restaurants and franchise owners increase profitable sales, customer traffic and location growth. Services include SWOT analysis; customer insights and volume estimates; digital improvements to websites and aps; menu mix modeling; social media content; determining ongoing KPIs and measurments.

St. Louis, Mo, Us

Ansira specializes in helping brands acquire, grow and retain customers by focusing on key parts in the consumer journey. My teams supported Brinker, Panera, Shoe Carnival, and others in navigating Covid-19. We were software agnostic, using Adobe, Salesforce, and other platforms to execute campaigns. With our developers, we built technology roadmaps to enable broader customer ecosystems. We developed strategies to drive new initiatives, like subscription models or ghost kitchens, and we developed and executed new customer communication strategies, that replaced lost visits with online sales or curbside pick-up.“Brand marketers that want help in engineering a consistent cross-channel (e.g., digital, physical, and human) experience should consider Ansira.” - Forrester, April 2020.

Us

Supported transformation in the world's largest restaurant brand. Partnered with product innovation, analytics and insights, and digital platforms to close critical consumer gaps. Led global brand purpose and positioning work to inform brand pillars and creative campaigns. Created and gained alignment on US marketing strategies based on new consumer segmentation and need states. Led efforts on menu design to improve consumer perceptions and franchisee profitability. Defined US go-to-market strategy for non-traditional locations, including those inside Walmart stores. Had the opportunity to serve hundreds of dedicated franchise owners and business development agents in their efforts to improve the overall value for our customers.

Jersey City, Nj, Us

Recruited by the CEO (former Smashburger CEO) to support transforming traditional tax brand with 6,000 retail locations to an innovator and client advocate. Drove growth and positive SSS through a new brand mission, new financial products, new strategic partnerships, and more efficient and effective media plans, with specific focus on increasing customer acquisition and retention. Managed creative development, media planning, public relations, content marketing, social media and franchise support.

Denver, Co, Us

Recruited to optimized marketing planning and execution for this high-growth restaurant start-up - Fast Casual’s #1 “Top Mover & Shakers” and Forbes' #6 “America’s Most Promising Company” in 2014. Delivered 8 positive quarters of SSS growth and positioned the company to go public. Working closely with the owner, founder, CEO, franchisees and other key stakeholders, developed annual marketing strategies that delivered franchise and unit growth as well as weekly sales goals. Led creative process and media strategy, customer loyalty and IT partnerships, menu development and franchise communication. Helped build a strong marketing team and positive company culture.

Denver, Colorado, Us

Joined this growing brand with 855 locations to manage the marketing calendar of new products, media, and promotions. Diligent on increasing restaurant traffic and weekly sales. Leveraged consumer insights and a large cross-functional team to develop and launch iconic health-focused products and premium beverages. Managed all agency relationships, focusing on emerging digital media strategies and loyalty programs. Chosen to lead franchise relations and brand integration strategies. Reported to CMO.

Golden, Co, Us

Recruited from Fleishman-Hillard by the Boston Market CMO to lead all internal and external brand communications, including media relations, crisis planning, social media, email marketing, and local restaurant marketing for 530 restaurants. Developed strategies to drive frequency, reminding existing consumers why they loved the brand. Grew customer database to 1M members in the first year. Directed agency partners on creative development, public relations, social media, and other integrations to drive new customer growth.

St. Louis, Mo, Us

Recruited from Spectrum Brands, to join the marketing practice group, providing strategic brand support through the organization. Developed integrated communication strategies for several clients, including at&t, Boston Market, Proctor & Gamble, UPS and others. Led teams to execute media relations, social and digital campaigns, entertainment integrations, partnerships and events. Supported the word-of-mouth practice group, building face-to-face and digital client advocates as Facebook was becoming a global platform.

Middleton, Wi, Us

Recruited from business school by privately held CPG company. Developed five-year marketing plans to grow sales and margin for $100MM insect repellent brands, Cutter and Repel, exceeding revenue goals by 10% each year with successful new product launches. Led cross-functional teams to develop #1 and #2 selling products at Walmart in back-to-back years. Directed internal designers and received industry packaging awards. Executed PR strategy to gain industry endorsement which earned significant national media coverage and generated product buzz.

Bachelor Of Arts (Ba), History

Master Of Business Administration - Mba