I'm skilled in strategic planning, starting with consumer insights and building marketing plans and tactical calendars that deliver measurable results. I have particular strength in start-up or turn-around environments, where change and innovative are key drivers. I'm known for rolling up my sleeves and being able to do more with less, and believe optimizing email and social channels can significantly increase customer activation and retention. I've defined brand positioning and led creative teams to bring campaigns to life. Most recently, I've helped brands connect more specifically to consumers through social media, leaning into video to capitalize on storytelling.I'm deeply committed to developing strong teams and positive company culture. I'd love to learn about your specific challenges and see if I might be able to help.
Listed skills include Marketing, Advertising, Marketing Communications, Marketing Strategy, and 16 others.