I have over 20 years of experience in the sports and fashion industry, and I am passionate about developing and executing innovative brand and sales strategies that create value and impact for customers, partners, and stakeholders. I manage the subsidiaries, distributors, and agents of the company, and lead the transformation of the brand into an urban lifestyle footwear brand, repositioning it in the market and expanding its reach and recognition.I have a proven track record of delivering results and growing businesses in challenging and competitive markets. In my previous roles, I was responsible for driving the Bjorn Borg Sport Apparel Brand in Europe, managing all aspects of the business, from product design and development to sales and marketing. I also held various marketing and sales management positions at PUMA Group, where I contributed to the brand's growth and recognition in the Benelux region. Additionally, I am the founder of THESHORT, a new men's underwear brand that offers high quality, timeless design, and ultimate comfort. I am driven by a vision to redefine the standards of underwear and footwear, and to create products that enhance the lifestyle and comfort of consumers.