Sander Van Herpen Email & Phone Number

Den Haag, Zuid-Holland, Nederland

Heading the Marketing team for the mobile business.Marketing and P&L responsible for our three brands: Odido (Consumer and Small Enterprises), Ben and Simpel.

Den Haag, South Holland, Netherlands

With our data driven customer approach, we strive for maximum customer satisfaction and optimal impact of our marketing activities for the brands T-Mobile, Tele2 and Ben. Constantly looking for a more personal customer approach across all imaginable media and channels: ATL and BTL, paid and unpaid, marketing, sales & service. Heading a team of about 20 people that consists of media managers, online marketing managers, programmatic marketing managers, audience insight… Show more With our data driven customer approach, we strive for maximum customer satisfaction and optimal impact of our marketing activities for the brands T-Mobile, Tele2 and Ben. Constantly looking for a more personal customer approach across all imaginable media and channels: ATL and BTL, paid and unpaid, marketing, sales & service. Heading a team of about 20 people that consists of media managers, online marketing managers, programmatic marketing managers, audience insight specialists, omnichannel campaign specialist (database marketeers) and market researchers. Member of the consumer marketing management team. Show less

The Hague Area, Netherlands

Heading a team of 15 FTE with the mission to be the customer champion.Responsible for making T-Mobile’s customers the most loyal, satisfied and valuable in the market. Key KPI's: loyalty, churn, customer value, XU-sell, customer satisfaction, NPS and employee satisfaction. Team activities include base marketing, proposition development, database marketing, marketing automation, e-mail marketing.Member of the consumer marketing management team.

Responsible for proposition development of consumer segment, team lead of proposition managers.Various projects, covering: strategic positioning, product innovation, portfolio management, customer insight generation and validation, co-creative business development, agile methodology.

Marketing manager propositions and acquisition for the consumer postpaid segment, responsibilities:- develop and introduce propositions / rateplans for T-Mobile brand - market launch management, commercial project manager- end-to-end development and introduction of new mobile brand MTV Mobile- develop and introduce Value Added Services (e.g. Deezer streaming music, T-Mobile Cloud)- shape year- and quarter segment plans

Pricing manager in the Marketing Strategy, Pricing & Market Research team:- Develop propositions for T-Mobile, Ben and brand alliances.- Pricing strategy, develop price structures and set price levels. Both short- and long term. - Develop business cases.- Follow trends in industry and technology, make competitive analyses.- Control price communication.Close cooperation with Marketing, Finance, IT, and Customer Service

Master, International Business

Minor, European Studies

Activities and Societies: 6 months extracurricular minor European Studies

Bachelor, Business Studies

Activities and Societies: 6 months of Bachelor curriculum, mainly in Micro Economics and Entepreneurship