Since April'23 leading the E-com business of the Okaya and Microtek as a Consultant.

CATEGORIES MANAGED:1. NASAKA HOME APPLIANCES (WATER AND AIR PURIFIERS) - PAN INDIA, ALL VERTICALS2. OKAYA SOLAR PRODUCTS - PAN INDIA3. OKAYA & MTEK INVERTER BATTERIES - E-COM, PAN INDIA

Aquionics is a leading water treatment brand of Australia. The company developed the world's largest underground fish Aquarium in Dubai, which treats more than 1 lac litres of water everyday, and many such projects across the globe.Business Head - India and SAARC Countries.Gravity Purifiers, UV/UF online Water Purifiers, RO Water Purifiers, Commercial RO Plants, Water Coolers, with built-in RO, Water Dispensers, and Softeners.

As National Head - Product Sales, managed all India Sales Team. Managed recruitment, training and performance review. I was responsible for following Product Categories :- Solar Water Heaters-Solar Lighting-Solar Power Packs / Invertors-Modules/Panels-Solar Street Lights-Solar Water Pumps-Solar LanternsSuccessfully managed :• Multiple Market Channel Development • Strategic Business Planning• Sales Management• Team Management • End to End Product Management• Pricing & BudgetingRevamped Retail Channel business across India of Tata Solar Home Products, penetrated deep in Rural, Tier II & III markets. Changed Sales Forecasting methodology and achieved 85% accuracy from a mere 45%, which was giving losses by having wrong unsold inventories, made major corrections in Product price value chain and converted a negative bottom line into positive .

Successfully managed Startup right from conceptualization to development of more than 70 Home Appliances Products, launched across India, from being 2nd employee to a division of more than 100, from zero Channel to 150 Distributors & more than 3500 Retailers, made inroads into all major Modern Trade Retailers, e-commerce retailers, B2B & CPC canteen business. Establishment of team, all systems, processes, SAP, Policies and Budgets. Revenue from 0 to 60 Cr (post product development period) - Product Categories Managed :-Water Heaters (Class I, lI & GL)-Air Coolers (Window / Room / Personal / Slim)-Kitchen Appliances (MG/JMG/Toasters/Blenders/Irons etc.)-Room Heaters (OFRs and others)• Multiple Market Channel Development • Strategic Business Planning• Leadership• Product and Brand Launch events across India• Marketing• Sales and Team Management• End to End Product Management• Inter Dept. Coordination - Production, R&D, QC and Customer Support• Pricing, Budgeting and P/L• Tracking Competition• Business Analytics / MISMajor Achievement at Orient • Successfully managed Start up right from conceptualization to development of more than 70 Home Appliances Products • Launched across India, from being 2nd employee to a division of more than 100, from zero Channel to 150 Distributors & more than 3500 Retailers• Made inroads into all major Modern Trade Retailers, E-commerce retailers, B2B & CPC canteen business. • Special Consumer Promo on Water Heaters made brand find major standing the market (1st time in the industry)• Dealer and Distributors meets across India with PR activity.• Establishment of all India team, all systems, processes, SAP, Policies and Budgets. • Revenue from 0 to 70 Cr (post product development period)

For more than 22 years managed diversified roles in Sales & Marketing functions from ground level to National roles in large organisations.Major Milestones Achievements :• KENSTAR : Modern Trade business of Kenstar brand, grew from a turnover of 20 Cr to 50 Cr, which was struggling for retail space. In Inalsa Home Appliances, MT business contribution grew from 5% to 12%.• KENT RO : Kent RO was struggling to establish in Retail Distribution, a major shift from Direct Sales to Retail Distribution. Framed robust strategy, successfully launched and established Retail Distribution with appointment of top A class Consumer Durable, Home Appliances, Kitchen and Sanitary Bath segment Distributors & Retailers. This was 1st such aggressive initiative by any RO brand in India. Started as 1st employee, as Head of the Retail division, to a strength of 100 size team. • KONICA & POLAROID : Successfully managed Konica & Polaroid brand in India as RM-North. Contributed 30% of total 300 Cr turnover over of Phil corporation. Revamped complete channel of Color labs, Brand shops (Konica Photo Express), Launched Polaroid brand in North India with the concept of Instant of Color Photo Cameras and One Minute Passport Photo Studios. • TATAFONE (a Tata group Co.) : Manged Distributors and Dealer network of Phones instruments in states of Rajasthan, Haryana, WUP and DOT / MTNL business.• NELCO (a TATA group Co.) : Successfully managed Dealer and Distributor network of NELCO BLUE DIAMOND Color and B/W TVs, AUDIOS & RADIOS as a state Head.