• Served as SPOC of Inside Sales team (UK/Europe/USA Geos.) from December, 2020 to April, 2021. • Served as one of the core team members of the Research group from December, 2020 to April, 2021. This Research group, consisting a team of 4 core members, was formed to assist company personnel sitting at overseas locations (UK/Europe/USA) as well as in India region, by providing them relevant data and detailed information of their target prospects.• Conducted Primary Research on target companies and prepared detailed research reports with key findings and information including their business model, technology landscape, software vendors, solution strategies, future insights etc. using information platforms like Hoovers, Bloomberg and Owler.• Served as Data Custodian of Inside Sales team responsible for UK/Europe/USA lead generation campaigns from April, 2018 to April, 2020.• Managed, nurtured and updated the lead generation related data and maintained data's lifecycle and hygiene.• Managed and nurtured database of target companies and their decision-maker contacts, identified as End-users of SAP/QAD/Progress/Microsoft Dynamics/Salesforce/PEGA technologies and few other ERPs and CRM softwares.• Prepared dashboards and lead-sheets related to lead generation and sales figures achieved by lead gen. team working for UK/Europe/USA as well as India region.• Conducted comparative analysis of few E-mail marketing and Marketing Automation tools as per company requirements and scheduled Demos of tools like Salesforce Pardot, Adobe Marketo and Hubspot among fellow team members.• Utilized Microsoft Excel spreadsheets to organize and manipulate data by using various methods and functions including VLOOKUP, tables, charts and graphs, sorting, filtering, removing duplicates etc.• Supported lead generation team by providing assistance in Sales and Marketing related queries.• Mentored and supervised fellow analysts and trainees.

• Data mining and collation for list creation based on technologies, geographies, industry verticals, segments etc. to support the lead generation team.• Identified and found out C-suite contacts, mid hierarchy contacts and other decision makers for both email and tele-campaigns.• Expertise in creation of email ids of the contacts with less than 10% of Bounce rate. • Expertise in finding out first level of information like revenue size, employee size, line of business, correct industry vertical, segment etc., for creation of meaningful data set.• Data cleansing for maintaining the list hygiene post campaigns. • Extracted companies list from social platforms like LinkedIn using various filters.• Created databases of events, prospects, campaigns, responses etc.