Percept Marketing is a digital marketing firm based in Spring, Texas, specializing in driving business growth through tailored marketing strategies. We offer services such as search engine optimization (SEO), social media advertising, pay-per-click (PPC) advertising, and website design. With a client-focused approach, Percept Marketing helps businesses improve their online presence and reach target audiences effectively, ensuring measurable results that align with their goals. Whether you're a small business or an established brand, Percept Marketing provides personalized solutions to elevate your digital footprint.

Translate near and long-term business and marketing goals into digital advertising campaigns, establishing objectives, budget estimates, lead projections, and performance insights.Plan, execute, and optimize digital demand generation campaigns (text, display, shopping, YouTube, and paid social) aimed at specific segments to increase brand awareness, lead generation, conversions, and ROASWebsite optimization for search engines and day-to-day campaign management including: keyword and audience research, bid management, ad copywriting, performance optimization, testing, recommending blog topics, and optimizing on page SEO elements.Monitor, analyze, and communicate reports on industry trends, campaign performance, website performance, status reports outlining progress against goals and KPIs along with recommendationsRecommend and execute website content management In the past one year I have managed to increase the ROAS for my ecommerce client from $3.5 to $7.14 *Client references will be provided if required.

Led a very capable and adaptable multi-disciplinary team skilled at 360-degree marketingHarnessed the reach and power of the internet to offer clients innovative marketing and branding strategies that increase revenues, drive brand awareness, and solidify customer relationshipsServices provided: website design, development, and maintenance, SEM, SEO, SMO, email marketing, content marketing, and re-targeting.Brands worked with include DDG, Australia & Indian Institute of Management, Bangalore

Taught undergraduate level marketing management, advertising management, e-commerce, organizational behavior & entrepreneurship coursesAssessed and graded students’ assignments and tests Developed new content for department courses Guided students with independent research projects

An Indian wedding planning and inspiration blog site. Conceptualized and launched the blog site out of personal interest.

Evaluated the potential of cloud telephony market in IndiaOptimized outbound campaigns, developed various marketing collateral, case studies, and blogsGenerated 10-15% of the company’s leads using inbound marketing tactics within the first 3 months of the campaign launch

Organized and moderated qualitative and quantitative research to identify moments-of-truth and suggest relevant activities for development of the brand. Analyzed the clients' business, consumer and competition to arrive at consumer and business insights and strategy. Served as a liaison between agency resources, client and vendors to handle negotiations and formulate strategies. Built strategic client – agency relationship and secured new business opportunities. Clients Worked with: Google India, iCreate India Software Pvt. Ltd, Chai Point, Brand Calculus -Booster Juice India, Kiwi Kiss

Determined brand communication requirements and managed media buying for clients.Instrumental in the increase of retail advertisement sales in Bangalore.

Conducted in store customer satisfaction surveyIdentified the pain points and moments of delight of customersAnalysed the data and made recommendations to improve customer satisfaction at the store, increase the amount of time spent in the store and in turn increase sales

Conducted extensive research to help improve Media sales using middlemen in various cities and identified multiple ways to fill in the Advertisement time inventory in the QCN network of Tamil Nadu theaters.