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Sandhya Casson Email & Phone Number
Professor of Marketing
at
George Brown College
1 work email found
@georgebrown.ca
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Professor of Marketing
Location
Bolton, Ontario, Canada
Company size
Who is Sandhya Casson? Overview
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Quick answer
Sandhya Casson is listed as Professor of Marketing at George Brown College, a with 5478 employees, based in Bolton, Ontario, Canada. AeroLeads shows a work email signal at georgebrown.ca and a matched LinkedIn profile for Sandhya Casson.
Sandhya Casson previously worked as Director, Curriculum Development and Training, Brookfield Sustainability Institute at Brookfield Sustainability Institute and Consultant/Strategist - Graduate Management Certificate/Business Development at George Brown College. Sandhya Casson holds Masters Of Arts, Adult Education, Equity Studies from Athabasca University.
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Email format at George Brown College
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scasson@georgebrown.ca
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Profile bio
About Sandhya Casson
Experienced Facilitator/Corporate Leader/Professor with demonstrated success leading change in corporate and higher education sectors. Skilled in learning and teaching strategies in areas of Strategic and Marketing Planning, Marketing Communications, Leveraged Finance, and Customer Relationship Management (CRM). Exceptionally strong in coaching businesses for momentum in acheiving their sustainability goals, in partnership with George Brown College's Brookfield Sustainability Institute (BSI). My business students develop actionable Marketing Plans for Capstone Clients, who to date have included Rotary Toronto, the Bata Shoe Museum, and George Brown College's own Enactus social enterprise programs. Strong leadership experience with over twenty (20) years in corporate global strategic marketing management, and credentialed with a Masters of Arts, Adult Education/Equity Studies.
Listed skills include Strategy, Marketing Communications, Leadership, Marketing Strategy, and 28 others.
Current workplace
Sandhya Casson's current company
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George Brown College
10 roles · 26 years
Sandhya Casson work experience
A career timeline built from the work history available for this profile.
Director, Curriculum Development And Training, Brookfield Sustainability Institute
The BSI is an innovation machine, using radical collaboration to solve problems locally and globally. We facilitate thought-leadership to achieve business momentum in companies' sustainability objectives. Includes ideation, business canvas creation & road mapping. Sandhya is focused on developing curriculum, micro credentials, and executing training programs for companies, nonprofits and governments.
Consultant/Strategist - Graduate Management Certificate/Business Development
Professor Of Marketing
Strategic Consultancy Projects: eSports Graduate Management Certificate Program Development, Business Strategy, Sexual Assault and Sexual Violence Policy Sensing with Students, Student Experience with Services, Ethnography Study on Student Experience with Connection.Teaching Portfolio of Business and Marketing Strategy:Advertising & BrandingConsumer RelationseCommerceEntrepreneurship & Small BusinessIntegrated Marketing CommunicationsInternational BusinessOwned Media MarketingStrategic Marketing - Capstone Client Project-basedSocial Relations & Customer Service SkillsStrategic Committee Initiatives:Student PersistenceProfessional Development Focus:Teaching Online/Developing Online Curriculum
Professor Of Business/Marketing, Business Administration Programs.
Lambton College In Toronto
Current Teaching Areas:Consumer Behaviour, e-Commerce, Entrepreneurship & Small Business Management, Global Business Principles, Integrated Marketing Communications.Specialized Educational Initiatives:Online/hybrid curriculum development, Curriculum adaptation & remedial education for English Language Learners/International Students.Administrative Projects:Intranet Portal for Faculty, Orientation & Registration for New International Cohorts.
Strategic Marketing, Workforce Development
Consulting services:- Business development and marketing strategies;- Market-sizing, customer surveys and focus groups- Marketing processes and protocols to standardize customer prospecting/offers and leverage segmentation strategies;- Image and writing standards for brand, advertising, product naming conventions, and Microsoft office tools for marketing communications;- Customer Event Management & CRM;- Training & development of marketing & sales teams.
Vice President, Marketing
Backdraft Corporation
Developed the go-to-market strategy for new enterprise-class business writing training solution;Evaluated and determined positioning for vertical markets;Executed prospecting calls to banking/finance industry;Coached sales teams through weekly conference calls and reviews of sales prospects, proposals and offers.
Mar 2006 - Mar 2008
Director, Corporate & Strategic Marketing
Established strategies and provide global operational leadership through training, coaching and leadership of regional marketers in Asia Pacific, Caribbean, Latin America, Europe & Middle East. Select change management projects include:- Streamlined $11M market research and business intelligence assets;- Set corporate strategy and provided governance for intranets and corporate extranet investments;- Designed and implemented a global Marketing Academy providing training and development on higher order marketing skills;- Provided innovative leadership on corporate events focusing on advance technology offers to lead adopter customers, compelling marketing communications of product/solutions offers, and sales and opportunity measurement. Developed and led global conferences for International Telecommunications Union (ITU) Event, Customer Loyalty & Value Management, and Year 2000 readiness.
Mar 1993 - Mar 2005
Board Member
2001 - 2002
~1 yr
Corporate Trainer/Manager Marketing & Sales
Extendicare Occupational Health And Safety Services
-Developed training curriculum for Fortune 500 companies to support cost containment and restoration of workforce health following loss due to workers' compensation, short-term/long-term disability claims;-Served as primary corporate trainer and subject matter expert on regulatory compliance, workers' safety and insurance board, tribunal appeal process, rehabilitation and modified work programs.-Managed sales revenues, branding and advertising, training and development for internal sales teams and occupational health nurse consultants;-Served on Board of Directors advising on short/longer term strategies to grow business and introduce new sources of revenues.
Mar 1990 - Mar 1993
2 education records
Sandhya Casson education
Masters Of Arts, Adult Education, Equity Studies
Bahelor Of Arts, Political Science And Government
FAQ
Frequently asked questions about Sandhya Casson
Quick answers generated from the profile data available on this page.
What company does Sandhya Casson work for?
Sandhya Casson works for George Brown College.
What is Sandhya Casson's role at George Brown College?
Sandhya Casson is listed as Professor of Marketing at George Brown College.
What is Sandhya Casson's email address?
AeroLeads has found 1 work email signal at @georgebrown.ca for Sandhya Casson at George Brown College.
Where is Sandhya Casson based?
Sandhya Casson is based in Bolton, Ontario, Canada while working with George Brown College.
What companies has Sandhya Casson worked for?
Sandhya Casson has worked for George Brown College, Brookfield Sustainability Institute, Lambton College In Toronto, Genesis Consulting, and Backdraft Corporation.
How can I contact Sandhya Casson?
You can use AeroLeads to view verified contact signals for Sandhya Casson at George Brown College, including work email, phone, and LinkedIn data when available.
What schools did Sandhya Casson attend?
Sandhya Casson holds Masters Of Arts, Adult Education, Equity Studies from Athabasca University.
What skills is Sandhya Casson known for?
Sandhya Casson is listed with skills including Strategy, Marketing Communications, Leadership, Marketing Strategy, Integrated Marketing, Business Development, Management, and Business Strategy.
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