Sandhya Misra Email & Phone Number

Johannesburg, Gp, Za

South Africa

Brand Manager Oncology

Johannesburg Metropolitan Area

• Formulated and executed brand plans and launch strategies with the Neuroscience POD.• Led post-launch strategies, ensuring critical 90-day outcomes for patient value. • Managed product inquiries as primary contact within the POD. • Directed digital communication for Neuroscience initiatives.• Oversaw patient support programs with S Buys and PAG’s, fostering advocacy transitions.• Identified and addressed patient journey gaps, enhancing overall value. • Adapted global Digital solutions for the South African market. • Collaborated on cost optimization with the Africa Investment squad.

• Executed launch strategies, focusing on critical 90-day outcomes. • Managed product inquiries as primary point of contact within the POD.• Conducted patient and prescriber market research.• Prepared product forecasts and provided performance feedback to the organization. • Managed end-to-end processes for sponsorships and product events.• Oversaw a R3.5 million marketing budget for the current year. • Developed KAM strategies in collaboration with the KAM Manager. • Conducted training for the Customer Value Proposition (CVP) team.

• Provided comprehensive support to the sales team.• Acted as the primary point of contact for all product-related inquiries.• Led the development and implementation of the vision and strategy for Anaesthesia.• Developed Long Range Plans and Brand Plans for Anaesthesia products.• Prepared product forecasts and provided performance feedback to the organization. • Managed end-to-end processes for sponsorship activities and product-related events.• Oversaw a marketing spend budget of R1.5 million for the current year.• Developed Key Account Management strategies in collaboration with the KAM Manager.• Prepared, updated, and executed the Ultane value proposition.

Johannesburg Metropolitan Area

• Supported sales with promotional materials, clinical papers, and expert access. • Managed product inquiries and collaborated with the brand team. • Provided forecasts and performance feedback. • Ensured compliance in sponsorship and events.• Launched Similac Mom and Similac Total Comfort, expanding brand presence.• Established ANI Customer Care Line, enhancing support. • Optimized retail product availability with FMCG manager. • Liaised with Health Department for compliance and visibility.• Managed a R2 million annual marketing budget.

Johannesburg Metropolitan Area

• Supported sales team with promotional materials, clinical papers, and expert advice. • Managed product inquiries and cross-departmental collaboration. • Launched Kogenate FS (2009) and Xarelto (2010), expanding portfolio. • Oversaw Trasylol discontinuation, ensuring compliance. • Established Xarelto advisory board for strategic insights. • Recruited, trained Xarelto sales team for market penetration.• Managed product forecasts and provided brand performance feedback. • Controlled R6 million annual marketing budget, optimizing allocation.

Bristol Myers Squibb

• Provided comprehensive support to both the Tavanic and Ketek sales teams.• Acted as the primary point of contact for all product-related inquiries.• Executed the ENT Academy, a pioneering initiative in the ENT specialty field.• Developed Long Range Plans and Brand Plans for Tavanic and Ketek.• Managed the Profit and Loss (P&L) for the entire product portfolio.• Supported the Central East Africa Division’s sales team across 20 countries.• Implemented a reporting framework for marketing assistants across various countries.

Programme For Management Development

• Effective Execution • The Business Environment • Business Finance for Managers • People and Performance Management • The Art.

Bachelor Of Science Degree

Matric Certificate