30 years and more in Marketing, Branding, Advertising and Communications.1978- 1993 - worked in Lintas, Clarion McCann, O & M, JWT, Mudra and Madison starting off as a copywriter and then as Creative Director.Handled major brands (especially FMCG) from the big companies like HLL, P & G, J & J, Glaxo, Asian Paints, Nerolac, Godrej, Tata,Citibank, State Bank, Voltas, Philips,Parke Davis, Boots, VIP luggage, Aristocrat luggage, Videocon, Gulf Oil, Ajanta Pharma etc.1993-1997 Became an entrepreneur side by side marketing a range of herbal skin care and hair care products.1997-1998 : Overall In-charge of Marketing & Corporate Communications in Crest Communication,Production & Post production house into production of TV commercials, TV serials, SFX, Computer graphics & animation.1998-2000 : Content Group Head in Tata Interactive, a company that develops websites and intranet educational content.2000-2002 - VP Programing and Head of a Channel in Reliance Entertainment2003 -2007 - consultant in various agencies (eg AAP) and projects (eg. a Franchisee based Retail outlet project on the lines of Walmart)2007-2009 :Joined Laqshya Digital Media as VP & National Head - Content Programming, Corporate Communications & Group Advertising.2009 - 2017 : Sr. Consultant with Neeti Brand Solutions. Handling Marketing / Brand Communication & ATL & BTL activities.Specialties: Creative, Branding & Marketing Communications