Sandhya Mohan Email & Phone Number

San Jose, CA, US

Mountain View, CA, US

Salt Lake City, UT, US

- Product lead for search experience;Improved conversion rate by rapid experimentation.- Built alert feature for wishlists resulting in $7.1 MM increase in revenue. - Led the strategy for App & Play store revamp resulting in 4% increase in app downloads- Built a business case for sitewide metadata update; presented vision to executive leadership and got.

San Francisco, CA, US

- Product Lead for marketing automation of paid search program with annual budget > $250MM- Launched programmatic campaign building initiative which drove $16.4 MM in revenue in 2019- Product lead for Airbnb’s in-house marketing tool suite including ad testing tools- UX: Drove 20% improvement in conversion rate through rapidly iterating landing page A/B.

Bentonville, Arkansas, US

• Product Lead for programmatic marketing (SEM & SEO)
• Conceptualized & Led the development of Maximus, Walmart’s in-house SEM platform that manages all SEM spending with annual marketing budget of $150MM
• Machine learning: Led Revenue forecasting based on ML models, and ML based optimization of landing page content
• Major Products: Keyword heat map dashboard, Tools for managing Google Shopping Ads, Feed based ad management, Optimizing for Customer Lifetime Value

Bentonville, Arkansas, US

Technical Product ManagerProduct owner of in-house platform to manage all of Walmart's SEM campaignsUX Design: Lead the re-design of the front end to enable users to quickly find actionable insightsHosted tech talks & presentations on SEM related topicsIdentify new market opportunities, build a business case, define product vision and strategy, and secure.

Bentonville, Arkansas, US

Focus on automating SEM tasks to build a full-scale automated solution to manage SEM campaigns.Lead requirements specifications for in-house SEM platformManage strategy for major initiatives and go-to-market plansServing as "best practices for SEM and Product-Listing-Ads" subject matter expert

Bentonville, Arkansas, US

Successfully managed 100+ campaigns with Vendors and Walmart's BrandsExtensive data analysis in Excel to drive actionable insightsResponsible for weekly reports, analyzing campaign performance and providing strategic recommendations for meeting goalsManage app-download campaigns and product-listing-ad campaignsReduces cost-per-acquisition by >50% by.

• Established business rules for optimization framework to drive decisions across multiple clients
• Improved client satisfaction by completely re-organizing failing campaigns - Reorganized client's SEM account by business units, product features and audience
• Keyword expansion, negative keyword expansion and adcopy testing
• Analyzed product trends to recommend changes in customer preferences for product types
• Improved reporting functionality by working with database/BI team to implement new features

• Managed a portfolio of clients from several verticals while providing foundational support in managing and developing SEM best practices
• Managed millions of keywords and $2M+ annual budget across two Fortune 50 clients
• Achieved over 100% improvement in ROI for campaigns
• Quarter over quarter saw increasing media budgets and reduced costs per acquisition by over 25% due to strategic planning and focused optimizations of search campaigns
• Tailored VBA scripts to increase efficiency in campaign building

San Jose, CA, US

• Managed the Paid Search portfolios for eBayclassifeds.com and kleinanzeigen.ebay.de (Germany) with annual budgets of 2+ Million USD
• Complete ownership including strategy, planning, implementation, day-to-day management (keyword sourcing, bid management), testing and optimizing, and ROI reporting
• Conducted A/B tests on ad copies and LPs: SRP project led to over 11% increase in conversions
• Mobile Marketing: Created, launched and optimized display mobile campaign with Admob. Played key role on flurry and tapjoy projects driving app downloads

Milpitas, California, US

• Responsibilities include managing the Cisco Systems account
• Defined business, IT, operations goals and gathered user requirements by conducting interviews and translated it to internal teams
• Liaised with Cisco’s vendor management: Performed data analysis, metrics evaluation and reporting. Led strategy discussions with vendors to focus to improve key metrics.

Amherst, MA, US

• Amherst Survival Center
• Created a Content Management System based website and Integrated Web Analytics tools into decision making
• Targeted email marketing: launched direct mail campaign (Spring Appeal) which resulted in over 15% increase in donations, Conducted A/B testing and performance analysis.
• Migrated to new donor management system, Conducted training program on the CMS and donor management system. Conducted a study of operational inefficiencies aimed at identifying standardization opportunities and.
• Collaborated with local start-up technology firm to prepare it for second-round fund raising, including the creation of a business plan, which the firm used to solicit venture capital funding

Amherst, Massachusetts, US

• Online marketing: Developed an interactive multi channel marketing strategy; Conceptualized, coordinated and launched the MBA student blog
• Performed market research using data mining and trend analysis
• Performed competitor, gap analysis of contending programs and assisted in implementing recommendations

Bengaluru, Karnataka, IN

• Two years of experience in the development and maintenance of a distributed application to enable rapid and failsafe software upgrades of embedded systems with minimal downtime.
• Worked on system design and development of Nortel’s 3G (UMTS) and 4G (LTE) cellular products
• Involved in different stages of product lifecycle from requirements and design to testing and debugging
• Interacted with clients from France, Germany and China; collaborated on and completed three projects
• Trained a team of fifteen engineers on the implementation details of software features to support 4G
• Interfaced with marketing teams to finalize feature requirements for upcoming software releases

Mba, Technology Management & Strategic Marketing

B.E, Computer Science And Engineering