Sandi Atkinson
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Sandi Atkinson Email & Phone Number

Strategic Brand Consultant | Empowering Businesses with Tech, Branding & Efficiency Solutions | Women-Owned Business Leader at Craft Ave NC
Location: Raleigh-Durham-Chapel Hill Area, United States 6 work roles 1 school
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Role
Strategic Brand Consultant | Empowering Businesses with Tech, Branding & Efficiency Solutions | Women-Owned Business Leader
Location
Raleigh-Durham-Chapel Hill Area, United States

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Sandi Atkinson is listed as Strategic Brand Consultant | Empowering Businesses with Tech, Branding & Efficiency Solutions | Women-Owned Business Leader at Craft Ave NC, based in Raleigh-Durham-Chapel Hill Area, United States. AeroLeads shows a matched LinkedIn profile for Sandi Atkinson.

Sandi Atkinson previously worked as Small Business Owner/ Brand Strategist at Craft Ave Nc and Digital Forensics Investigator at Ncdot. Sandi Atkinson holds Bachelor Of Science (Bs), Criminal Justice/ Minor In Forensic Studies from East Carolina University.

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Email format at Craft Ave NC

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Craft Ave NC

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About Sandi Atkinson

Dynamic brand strategist and business consultant, leveraging a unique blend of skills in digital forensics, project management, and creative entrepreneurship to help businesses thrive. I am passionate about understanding a business's individual needs and assisting them to reach their goals through strategic planning, innovative tech solutions, and brand development. My service-oriented approach and deep commitment drive me to see businesses succeed.I empower businesses to crystallize their visions, target market demographics, and competitive positioning, forming unified brand identities that resonate with their ideal customers. Below are a few of the services I provide to support my clients. +Aesthetic and Intentional Design+Tech Integrations+Project Management+Custom Content Creation+Digital Forensics+Fraud Prevention & Investigation+Product Branding+Event Planning+Process Improvement+Customer Service

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Craft Ave NC
Craft Ave Nc
Strategic Brand Consultant | Empowering Businesses with Tech, Branding & Efficiency Solutions | Women-Owned Business Leader
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6 roles · 13 years

Sandi Atkinson work experience

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Small Business Owner/ Brand Strategist

Current

Raleigh, North Carolina, United States

-Consults small businesses and start-ups to define their business goals, target market, and competitive landscape to create a cohesive brand identity that resonates with their target audience.-Works closely with clients to infuse creativity, aesthetics, and intentional design into their packaging, social media, digital forms, and selling platforms to enhance the presentation and communicate compelling value propositions.-Provides ongoing support to help small businesses leverage software to achieve their business goals, acquire new customers, increase revenue, and enhance customer experiences by optimizing their software infrastructure.-Works with clients to identify KPIs that measure the success of software implementations and make necessary adjustments as needed.-Creates custom content for social media, newsletters, blogs, and websites to improve SEO and generate leads for small businesses.-Provides services in custom apparel, embroidery, and laser engraving/ etching to create tangible and data-driven branded products for small businesses that align with needs identified in brand strategy report to increase brand exposure organically, customer engagement, and sales.-Designs and manufactures labeling, signage, promotional items, and printing to assist businesses in creating high-quality, consistent, and intentional brand identities.-Host creative events promoting community engagement, entrepreneurship, vending opportunities, and support for small businesses.

Dec 2020 - Present

Digital Forensics Investigator

Raleigh, North Carolina, United States

-Conducted investigations regarding allegations of misuse of confidential data, software, and government computers to detect fraud, waste, abuse, and misconduct for the NCDOT-OIG.-Managed and fulfilled requests from management to monitor and investigate potential violations of administrative policies by utilizing digital intelligence forensic equipment and investigative applications, such as FTK and eDiscovery software, to perform thorough investigations and maintain forensically sound evidence.-Maintained technical forensics equipment and software tools for the forensics lab and field operations forensics kits.-Proactively researched new and emerging digital forensic investigative tools and equipment, eDiscovery requirements, practices, and training utilized by law enforcement, investigative agencies, and private companies to stay current on forensic trends and techniques.-Worked closely with the North Carolina Department of Information Technology, maintaining system access and credentials for work assignments. -Provided clear and concise written and verbal reports of findings and evidence-based violations.-Assisted with audit investigations, such as participation in planning investigative audit engagements, conducting fieldwork, and contributing reports of findings and recommendations.

Apr 2021 - Oct 2021

Fraud Lab Lieutenant

Raleigh, Nc

-Led, trained, and developed a team of two certified law enforcement Senior Inspectors, two civilian Fraud Managers, and seventeen civilian Fraud Analysts.-Ensured optimal operation, effectiveness, and productivity of the Fraud, Vehicle Theft, and NCDMV Notice and Storage Unit.-Supervised and participated in collecting, analyzing, and evaluating crime data and citizen inquiries to reveal connections via link analysis to generate leads to assign comprehensive investigations to sworn Field Agents for further exploration of criminal, administrative, and procedural violations.-Implemented, trained, and managed preventative and reactive theft and fraud programs such as the License Plate Reader Program, Berla Vehicle forensics, Antique and Custom Vehicle Examination approval process, Facial Recognition ID Fraud Program, Vehicle Reclassification Review Committee and relative projects that reinforced and supported the Bureau’s mission to detect, prevent and resolve fraud and abuses against citizens.-Researched data and drafted responses to legislative inquiries involving proposed modifications and amendments to existing statutes and laws as they pertained to the impact on law enforcement and citizens of N.C.-Continuously analyzed and researched criminal trends and patterns in conjunction with emerging technologies and investigative systems to explore and implement practical solutions to resolve reoccurring pain points experienced in the Bureau’s investigative efforts.-Served as a subject matter expert in providing data-driven analysis, fraud detection, and guidance to License and Theft Field Agents and external local law enforcement officers requesting assistance.

2018 - Apr 2020

Senior Inspector/ It Project Manager

Raleigh-Durham, North Carolina Area

-Effectively prioritized, managed, and led technical projects to enhance agency resources for the benefit of the public and external law enforcement agencies.-Used time management, critical thinking, and communication skills to ensure projects stayed within scope, on schedule, and within the planned budget.-Served as a project leader in implementing SAS Visual Investigator for the agency to collect, normalize, organize, and communicate business processes and required data to the SAS team to build software.-Analyzed internal business needs and collaborated with stakeholders, upper management, and third-party vendors to effectively identify and execute practical solutions.-Created and performed data mapping, business process mapping, and data visualization, and created mockups of existing data to assist in the creation of practical data link analysis.-Led the agency in completing test cases and rolled out new system implementations.-Served as SME Business Analyst to organize data collection for projects and data management enhancements.-Provided presentations to train internal and external law enforcement agencies on new systems and technical enhancements.-Conducted workload analysis to determine and justify staff expansion budget requests.-Evaluated existing paper processes and implemented automated solutions to stimulate efficiency, enhanced operations, and streamlined practices.-Collaborated with Procurement, Budgeting, and I.T. to plan and negotiate the creation or procurement of new software and equipment for the agency.-Composed procurement justifications, business requests, spreadsheets, Requests for Information, and Requests for Purchases to acquire new software and equipment as mandated by N.C. statutory requirements.

2014 - Nov 2018

Inspector

Raleigh, Nc

-Utilized various investigative databases and facial recognition software to investigate motor vehicle theft, chop shops, identity fraud, and fraudulent activities.-Inspected antique and salvage vehicles to detect and prevent fraud.-Audited and investigated dealerships, inspection stations, business owners, and individuals to regulate and enforce North Carolina laws.

Nov 2012 - Jul 2014

Police Officer

Raleigh, Nc

-Patrolled assigned areas and responded to calls for police service.-Conducted preliminary and follow-up interviews for criminal and traffic investigations.-Prepared comprehensive written reports of investigations and patrol activities to provide consistently accurate court testimony.-Apprehended and charged criminals per N.C. General Statutes.-Worked in covert status in collaboration with specialized units to apprehend criminal offenders.-Assisted specialized units by interviewing and obtaining statements from reluctant victims such as juveniles and mentally challenged individuals.-Developed professional relationships with community residents and business owners to instill trust and a sense of security.

Feb 2009 - Nov 2012
1 education record

Sandi Atkinson education

FAQ

Frequently asked questions about Sandi Atkinson

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What company does Sandi Atkinson work for?

Sandi Atkinson works for Craft Ave NC.

What is Sandi Atkinson's role at Craft Ave NC?

Sandi Atkinson is listed as Strategic Brand Consultant | Empowering Businesses with Tech, Branding & Efficiency Solutions | Women-Owned Business Leader at Craft Ave NC.

Where is Sandi Atkinson based?

Sandi Atkinson is based in Raleigh-Durham-Chapel Hill Area, United States while working with Craft Ave NC.

What companies has Sandi Atkinson worked for?

Sandi Atkinson has worked for Craft Ave Nc, Ncdot, State Of North Carolina, and Raleigh Police Department.

How can I contact Sandi Atkinson?

You can use AeroLeads to view verified contact signals for Sandi Atkinson at Craft Ave NC, including work email, phone, and LinkedIn data when available.

What schools did Sandi Atkinson attend?

Sandi Atkinson holds Bachelor Of Science (Bs), Criminal Justice/ Minor In Forensic Studies from East Carolina University.

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