Small Business Owner/ Brand Strategist
Current-Consults small businesses and start-ups to define their business goals, target market, and competitive landscape to create a cohesive brand identity that resonates with their target audience.-Works closely with clients to infuse creativity, aesthetics, and intentional design into their packaging, social media, digital forms, and selling platforms to enhance the presentation and communicate compelling value propositions.-Provides ongoing support to help small businesses leverage software to achieve their business goals, acquire new customers, increase revenue, and enhance customer experiences by optimizing their software infrastructure.-Works with clients to identify KPIs that measure the success of software implementations and make necessary adjustments as needed.-Creates custom content for social media, newsletters, blogs, and websites to improve SEO and generate leads for small businesses.-Provides services in custom apparel, embroidery, and laser engraving/ etching to create tangible and data-driven branded products for small businesses that align with needs identified in brand strategy report to increase brand exposure organically, customer engagement, and sales.-Designs and manufactures labeling, signage, promotional items, and printing to assist businesses in creating high-quality, consistent, and intentional brand identities.-Host creative events promoting community engagement, entrepreneurship, vending opportunities, and support for small businesses.