● Manage and coordinate marketing activities for Georgia Power’s Residential Energy Efficiency Programs including Home Energy Improvement, HVAC Services, Refrigerator Recycling, and Lighting. ● Develop and implement marketing plans for energy efficiency programs.● Expand and develop marketing campaigns to attract new customers.● Manage marketing plan productivity and report on goals and results.● Establish and maintain marketing budget.● Help program contractors market energy efficiency programs to new and existing customers.

● Manage and coordinate marketing activities for GoodCents corporate as well as our utility clients.● Develop and implement marketing plans for new and existing utility energy Efficiency and demand response programs.● Create, design, and manage production of all marketing collateral.● Expand and develop marketing platforms to attract new customers.● Manage marketing plan productivity and report on goals and results.● Establish and maintain the annual marketing budget.● Organize, host, and conduct community events to drive enrollment and program support.● Promote a Demand Response Program with creative marketing solutions to achieve growth in a saturated market.● Form strong partnerships with contractor networks and solicit participation in a multi-state rebate program.● Develop and expand inventive marketing platforms to attract new customers. Reached 90% of enrollment goals across several programs● Planned 60 community outreach events across 4 states in three years with an 82% attendee enrollment rate.● Market a low income program across 4 states resulting in a 47% response rate.

● Developed deep multi-level client business relationships with targeted customers.● Searched for innovative opportunities with targeted utility, municipal, and cooperative accounts.● Cultivated key relationships and facilitated inter-departmental communication to produce a positive service experience.● Managed strategic marketing campaigns and built supporting plans and budgets for nine utility programs. ● Directed press release creation/distribution for GoodCents corporate. ● Managed, updated and organized salesforce.com database for client contacts and scheduling activity.● Designed, edited and wrote copy for marketing collateral; including marketing reports, newsletter articles and press releases.● Developed PowerPoint/Prezi presentations for sales team and proposal bid defenses. ● Organized conference schedule, attendees and logistics● Monitored and managed industry association memberships● Managed quotes, production and distribution of marketing pieces and relationships with all vendors and printers

● Lead business development and sales activities of renewable energy certificates (RECs), carbon offsets, White Tag™ certificates, and other environmental attributes across a diverse client base.● Managed and maintained strategic relationships with multiple high-profile client accounts.● Developed and implemented sales strategies to identify new business prospects and activities to maintain the sales pipeline.● Managed the Business Development team responsible for selling environmental attributes in their respective territories and verticals.● Hired and trained business development team members on products and services.● Reviewed, edited, and ensured Requests for Proposal (RFP) responses were complete, concise and met required deadlines.● Assisted in the SAP CRM system implementation and designed sales team workflow processes, procedures, and documentation.

● Generated proposal documents and coordinated all stages of proposal development for small businesses and large commercial clients.● Provided support for Client Services, assisted with account management responsibilities, and produced utility green pricing program quarterly reports.● Created and sent welcome kits and letters to new commercial and residential customers. ● Coordinated preparation, planning, and logistics for conferences and trade shows.

● Managed Call Center Representatives (CSRs) to provide comprehensive responses to customer inquiries and general questions all environmental attributes.● Created proposals for potential clients, contracts for clients/suppliers, and created new templates for unique customer requests. ● Entered paper and web-based customer enrollment requests into residential and commercial utility green pricing programs using Electronic Data Interchange (EDI).● Monitored and maintained all activity for 24 utility green pricing programs. ● Produced commercial customer bills, cut checks and filed invoices for monthly outsourcing and residential customers.