Sandi Byars Email & Phone Number

Addison, Texas, United States

• Sales & Marketing - In-house creative build of all collateral, communications, materials distribution, sales support, premiums, tracking, and sales trainings. Development of slides, presentations, and materials to support meetings and conferences. • Responsible for company-wide branding and outward facing messaging.• Promotional strategies, employee engagement and incentives as well competitive marketing research and reporting.• Medix Intranet Site - Coordinate the creation, design and messaging for the site, as well as daily content builds and maintenance. Determine departmental priorities, streamline workflow for improved productivity. Authoring collateral for proper use of content and official company communications and documentation.• Website oversight and development.• "Funco" Czar - Manage a group of three employees (with additional ambassadors), for company-wide employee engagement and event planning. Retention, positive brand messaging, and overall company morale and team building.

Dallas/Fort Worth Area

• Corporate communication for executive team and management personnel across portfolio of up to 28 branded hotels across US.• Created and assisted with department and personal budgets, sales & marketing plans, financial reports and presentations. • Marketing and sales support including collateral design and builds, website development, and social media creative (weekly) for up to 10 full-service hotels.• Daily operations including IT, scheduling, vendor relationships, workflow, timelines, etc.• Hired, trained and on-boarded support staff.• Extensive event planning, conferences and trade shows.• CRM, research projects and analytics including cost analyses and competitive intelligence.• Employee engagement and build of training tools, sales collateral, internal incentive programs.Home Runs:• Established fully digital “green” monthly reporting system streamlining efforts at a huge cost savings (80%) to the company. • Worked closely with each department head, designed | built new training and policy manuals, forms, company guidelines across every discipline. Created internal communications channels including social media, newsletter, email blasts, contests, incentives, and information sharing for entire portfolio.• Facebook promotion for the 110-room Fredericksburg Inn & Suites, Fredericksburg, TX, for a “Teacher’sAppreciation” campaign resulting in a gain of over 4,000 followers (50% uptick), viral messaging to 476,000+ and an increase of over 20% in Summer mid-week bookings.•HMC Creative Services Department – Built and solely brought in an additional $150k in new revenue (net profit) to the company’s bottom line with increases year-over-year with successful media concepts & production.• Developed and managed executive 20th anniversary corporate retreat incl. airline travel, hotels, cruise bookings, amenities, excursions, and events for team of 21 to the Bahamas/Caribbean.

Dallas-Fort Worth Metroplex

Execution of All Marketing Tactics throughout SW Footprint including 5 Regional Sports Networks and10 FOX Owned Cable Networks (Including FOX Broadcast, FX and National Geographic Channel)•Strategically Identified, Negotiated and Assembled Large Scale Marketing Initiatives Across12 States including High Level of Event Planning with Multiple Vendors and Components•Media Planning, Partnership Building and Branding Efforts for Television, Print, Web, Outdoor Advertising, Social Media and EventsHome Runs:•“World Superpipe Championship” (Snowboarding) – Park City, Utah (FOX Sports Utah). Included full tented event, direct mail, cross-channel, radio & social media. Revenue: $63,000 and a total of over 1,700 new subscribers. FOX Cost: $5k in media support for awareness to over 300,000 potential new customers.•“Get Hook’t Up” (Skateboarding) - Colorado Springs, CO (FUEL TV). Campaign encompassed premiums,LIVE radio remote, television and print advertising, local vendor partnerships, social media, and grassroot tactics.Largest non-traditional sporting event in Colorado Springs history (1,500+ attendees). FOX Media Costs: $0. All assets were acquired through relationships with key stake holders and partners.•“NHL Dallas Stars Upgrade Campaign” (Hockey) – Dallas, TX (FOX Sports Southwest). Acquired 15,000new/upgraded customers at a media value of $475K. Incremental revenue: $77,000 (upgraded tier fees to support National Geographic Channel, Speed Channel & FOX Soccer Channel). Over 3,000 on-air spots ran at $0 expense to FOX based on vendor negotiation and partner relationships.