Jeff Carpenter

Jeff Carpenter Email and Phone Number

SEO/CRO Director | Content Ideation, Project Management, SEO Budgets @ Santee, CA, US
Santee, CA, US
Jeff Carpenter's Location
Santee, California, United States, United States
About Jeff Carpenter

Professional Summary:Skilled SEO expert with a proven track record of optimizing proprietary eCommerce systems, leading dynamic website SEO and managing SEO strategy across industries.Experience Highlights:• Home Franchise Concepts: Developed and executed comprehensive SEO strategies nationally and locally by franchise locations. Monitored and optimized technical SEO aspects with web engineering and marketing teams. Managed relationships with SEO agencies, ensuring effective implementation and performance of SEO programs.• Vizion Interactive: Provided strategic direction for content plans and managed internal and external resources to complete related initiatives. Developed and integrated holistic SEO strategies for on-page SEO, content planning, PR initiatives, social promotion, analytics, PPC synergies, usability, and conversion rate optimization.• AutoAnything: Led all SEO strategies and drove improved organic search performance through technical and content optimizations and external link development. • Neil Patel Digital: Developed and executed SEO strategies to increase organic traffic and improve search rankings for NP Digital’s Fortune 500 and high-revenue client accounts. Grew the SEO department from 1 to 17 full-time specialists, leads, and managers. Managed all aspects of the SEO department, including deliverable scoping, pricing, and contractual language.• iProspect: Developed and implemented SEO strategies for key clients including ADT, Qualcomm, and NetApp. Managed cross-functional teams for day-to-day SEO project execution.• Petco: Developed an SEO strategy achieving 300% growth in organic revenue and successfully managed complex site migrations.• MEA Digital: Led SEO operations for high-profile clients in retail, education, and finance, including Oakley and Mitsubishi.• SEO Inc.: Enhanced SEO for static and dynamic sites across diverse client portfolios.• San Diego Media: Pioneered SEO-friendly development of MaxEXP, a fully dynamic, search engine-friendly eBusiness platform.Industry Engagement: Frequent speaker at SES and SMX conferences.

Jeff Carpenter's Current Company Details
San Diego Web Designs

San Diego Web Designs

SEO/CRO Director | Content Ideation, Project Management, SEO Budgets
Santee, CA, US
Jeff Carpenter Work Experience Details
  • San Diego Web Designs
    San Diego Web Designs
    Santee, Ca, Us
  • Home Franchise Concepts
    Seo/Cro Director
    Home Franchise Concepts Oct 2023 - Nov 2024
    Irvine, California, Us
    SEO:- Develop and execute SEO strategies to improve search engine rankings and drive traffic to HFC's websites.- Monitor and analyze website traffic, rankings, and other KPIs to identify and address areas for improvement.- Manage relationships and day-to-day activities of SEO agencies and their programs.- Manage SEO budgets and forecasts and priorities of external stakeholders and internal teams.- Lead content ideation and project management. Conduct keyword research, fill content gaps, and improve on-page copy to measure the success of SEO content and its impact on demand generation.- Collaborate with brand marketing and IT teams on website launch, redesign, and conversion rate optimization projects.- Collaborate with cross-functional teams to ensure that all digital assets are optimized for search engines.- Monitor and administer web analytics dashboards, reports, and key reporting tools to track SEO performance and identify areas for improvement.- Stay up-to-date with the latest SEO trends, technologies, and industry changes, and ensure that the company's strategies remain current and effective. Create POV statements, webinars, and other communications to inform and educate internal stakeholders and franchisees.- Communicate effectively with a broad spectrum of colleagues and present to large audiences.CRO:- Collaborate with the CRO agency to define CRO goals, strategies, and testing plans.- Oversee the implementation of user behavior analysis, A/B testing, and usability testing conducted by the CRO agency.- Review and provide input on CRO-focused design changes and site improvements proposed by the agency, in partnership with Brand team(s).- Monitor the progress of CRO initiatives and assess their impact on conversion rates and user experiences.- Work closely with brand marketing and IT teams to ensure seamless integration of CRO efforts with website redesign and optimization projects.
  • Vizion Interactive
    Director Of Seo
    Vizion Interactive Jul 2020 - Sep 2023
    Irving, Texas, Us
    - Developed and integrated holistic SEO strategies that were inclusive of on-page SEO, content planning, PR initiatives, social promotion, analytics, PPC synergies, usability, and conversion rate optimization.- Performed keyword research, competitive analysis, site structure and technical analysis, information architecture enhancements, reporting, and project management.- Drafted specific recommendations for on-site SEO modifications including page titles, META descriptions, internal linking optimizations, and anchor text utilization.- Provided strategic direction for content plans and managed internal and external resources to successfully complete related initiatives.- Assisted clients with the identification of KPIs that reinforced the valuation of SEO efforts.- Developed quarterly and annual project plans and related tasks, including the planning required to generate monthly (or quarterly) deliverables and actionable items to fulfill these plans.- Prioritized and tracked campaign recommendations and improved performance against goals and objectives.- When necessary, helped clients determine ROI goals.- Tracked development initiatives and SEO recommendations to ensure timely implementation.
  • Autoanything
    Senior Seo Manager
    Autoanything May 2019 - May 2020
    Houston, Tx, Us
    - Led all SEO strategies and drove improved organic search performance through technical and content optimizations and external link development.- Created and implemented key SEO strategies, including optimizing on-page site elements & structure, content creation, and off-page link-building and awareness tactics.- Ensured all project aspects were in line with search engine objectives and completed in an accurate and timely manner.- Provided relevant reporting data in combination with internal sources in order to analyze marketing campaigns.- Identified ongoing SEO strategies to continually increase visibility in search engines and meet company objectives.- Identified additional keyword categories, media optimization, link building, landing page optimization, etc.- Accomplished Year-over-Year SEO traffic and revenue growth for the first time in the previous 5 years.- Obtained #1 rankings for "seat covers" and "tonneau cover" in the first 4 months.
  • Neil Patel Digital
    Director Of Search Engine Optimization (Seo)
    Neil Patel Digital Nov 2017 - Apr 2019
    San Diego, California, Us
    - Developed and executed SEO strategies that increased organic traffic and improved search engine rankings for NP Digital's Fortune 500 and top revenue-driving client accounts.- Grew department and managed a team of 17 SEO specialists, leads, and managers to ensure that SEO - Stayed up-to-date on the latest SEO trends and best practices to ensure that NP Digital's SEO strategy was effective and efficient.- Grew the SEO department from me to 17 full-time specialists, leads, and managers.- Managed SEO deliverable scoping, pricing, and contractual language.- Provided strategic oversight for NP Digital's Fortune 500 and top revenue-driving client accounts.- Joined and contributed to enterprise sales pitches, RFPs, and client scoping sessions.- Collaborated with the operations department on tools, technology, contracts, security, and process.- Created and implemented search strategies and campaigns across multiple brands for over $10M in annual business.- Worked with multiple departments throughout the office to build engagement with clients to develop extraordinary brand awareness that drove consumer interactions.- Assisted Business Consultants with cultivating client relationships and initial strategy and analysis that led to sales of services.
  • Iprospect
    Sr. Lead Seo
    Iprospect Dec 2014 - Nov 2017
    London, Gb
    • Research, analyze, and translate data from various data sources (web analytics, internal toolset, etc.): This includes collecting data from a variety of sources, such as web analytics, social media, and customer surveys. The data was then analyzed to identify trends and patterns and then translated into actionable insights that can be used to improve SEO performance.• Conducted competitive search marketing analysis: This involved researching the SEO strategies of client competitors to identify opportunities to improve their SEO performance.• Provided strategy and structure for weekly and ongoing reporting: This included creating reports that track SEO performance and identify areas for improvement. The reports were then shared with internal teams so that they can stay up-to-date on SEO progress.• Strengthened cross-functional collaboration and workflow management for day-to-day SEO project execution. Helping grow the largest client service agreement from $1.8M to over $3M after 8 months.
  • Petco Animal Supplies, Inc.
    Seo Manager
    Petco Animal Supplies, Inc. Nov 2008 - Nov 2014
    San Diego, California, Us
    • Established and executed an SEO strategy achieving 300% growth in organic revenue and successfully orchestrated complex site migrations. • Utilized Adobe Analytics to track end-to-end funnel conversion
  • Mea Digital
    Manager Of Seo Operations
    Mea Digital Sep 2004 - Oct 2008
    San Diego, Ca, Us
    • Drove SEO operations for high-profile clients in retail, education, and finance, including Oakley and Mitsubishi. Improved organic search revenue for Oakley from $200k per month to over $2M.I established agency wide strategy and tactics for increasing client online visibility through all aspects of organic search. Published SEO related whitepapers related to on page optimization and dynamic web site optimization best practices. I managed one individual who was also responsible for client side SEO.I reported directly to founder and CEO of agency.
  • Seo Inc
    Seo Engineer
    Seo Inc Dec 2003 - Jun 2004
    Carlsbad, Ca, Us
    Responsibilities included generating keyword analysis reports, reviewing client sites for SEO friendly design and recommending steps for client to take for better results, optimizing client websites for optimum SERP results, and handling all e-commerce and dynamically generated site issues, and developing solutions for those problems.
  • San Diego Media, Inc.
    Seo
    San Diego Media, Inc. Mar 2001 - Nov 2003
    San Diego, Ca, Us
    Responsibilities included the design and developing all aspects of online marketing for the company and their clients Web sites and Shopping Carts. I personally developed the plan for MaxEXP to be 100% SEO friendly, enabling clients with completely dynamically generated websites to get fully indexed and ranked in SERP’s, as well as implementing and managing all client PPC campaigns.
  • Zipwell Online
    Web Designer
    Zipwell Online Apr 2000 - Jun 2001
    Responsibilities included the design and programming of the company and their clients Web sites and Shopping Carts, Intranet and Extranet usability and design, Web site graphics and interface design, and photograph enhancement and compression for the Web.
  • Extreme-E Commerce Development Group Inc
    Web Artist
    Extreme-E Commerce Development Group Inc Dec 1999 - Mar 2000
    Responsibilities included the design and programming of templates for client store Web sites, Intranet and Extranet usability and design, Web site graphics and interface design, and photograph enhancement and compression for the Web.
  • U.S. Coast Guard
    Aviation Maintenance Technician
    U.S. Coast Guard Feb 1995 - Apr 1999
    Washington, Dc, Us

Jeff Carpenter Skills

Seo Online Advertising Ppc Landing Page Optimization Social Media Marketing Online Marketing Link Building E Commerce Google Analytics Web Analytics Organic Search Marketing Website Development Content Strategy Web Design Usability Conversion Optimization Search Advertising Search Engine Optimization Web Marketing Integrated Marketing Search Engine Marketing Seo Copywriting Pay Per Click Google Webmaster Tools Search Analysis Press Releases User Interface Design Mobile Marketing Web Development Google Adwords Digital Marketing Presentations Relationship Building Interpersonal Skills Business Operations Client Presentation Up Selling Subject Matter Experts On Page Optimization Off Page Seo Presenter Strategic Planning Seo Audits E Commerce Seo Training And Development Management Marketing Strategy Budget Management Smo Affiliate Marketing Sem Omniture Blogging Email Marketing

Jeff Carpenter Education Details

  • Academy Of Web Specialists
    Academy Of Web Specialists
    Seo
  • El Cajon Valley High School
    El Cajon Valley High School

Frequently Asked Questions about Jeff Carpenter

What company does Jeff Carpenter work for?

Jeff Carpenter works for San Diego Web Designs

What is Jeff Carpenter's role at the current company?

Jeff Carpenter's current role is SEO/CRO Director | Content Ideation, Project Management, SEO Budgets.

What is Jeff Carpenter's email address?

Jeff Carpenter's email address is sa****@****ail.com

What is Jeff Carpenter's direct phone number?

Jeff Carpenter's direct phone number is +161926*****

What schools did Jeff Carpenter attend?

Jeff Carpenter attended Academy Of Web Specialists, El Cajon Valley High School.

What are some of Jeff Carpenter's interests?

Jeff Carpenter has interest in Boating, Kids, Electronics, Outdoors, Reading, Shooting, Science And Technology, Sports, Human Rights, Animal Welfare.

What skills is Jeff Carpenter known for?

Jeff Carpenter has skills like Seo, Online Advertising, Ppc, Landing Page Optimization, Social Media Marketing, Online Marketing, Link Building, E Commerce, Google Analytics, Web Analytics, Organic Search, Marketing.

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