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Startup Advisor | Product Marketing | GTM Strategy | Growth Marketing | Thought Leadership | Experiential Marketing | Events | PR | Customer Marketing | Reputation Management | Analyst Relations | Content Strategy | Integrated Marketing Campaign Strategy | Dog Mom
Miracle Max Marketing
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Co-FounderMiracle Max Marketing Apr 2023 - Present -
Advisory Board MemberRockies Venture Club Apr 2024 - PresentDenver, Colorado, UsRockies Venture Club accelerates economic development by educating and connecting investors, entrepreneurs, and corporate partners. -
Strategic AdvisorMy-Legacy.Ai Jun 2024 - Present -
MemberCmo Alliance Apr 2024 - PresentSan Francisco, UsThe CMO Alliance exists to create an exclusive center of excellence for current (and aspiring) Chief Marketing Officers all over the world. Through intimate + exclusive small councils, peer-to-peer meetings, articles, podcasts, events, and reports, our mission is to provide CMOs with the content they need to grow their business, hit their targets, learn from other marketing leaders, and level themselves up - personally and professionally. -
MentorLadies Who Launch Jan 2024 - PresentSan Francisco, Ca, UsProvide one-on-one office hours to start-up founders around marketing strategy, community strategy, and website development. Women and non-binary small business owners often lack the funding and resources they need to scale and grow their operations. That's why the Launch Program exists: to remove barriers to access that prevent them from succeeding. The Launch Program provides women and non-binary small business owners capital through a $10,000 grant, mentorship from industry experts, and six months of free education that supports them on their unique journeys. -
FounderVertigo Consulting Llc Jan 2023 - Present
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Director Of Product MarketingLumos Jan 2022 - Feb 2024Silicon Valley, California, UsTechnology gives us superpowers. We believe in equipping everyone with superpowers quickly and securely. That’s why we are building Lumos, the first AppStore for companies. Employees can go to their Company AppStore and receive the right access to the right apps and permissions for the right amount of time.The world’s most modern companies (Skydio, Vox Media, Getaround, Buzzfeed, Dialpad, ...) use Lumos to make their companies more productive and compliant at the same time. We are backed by Andreessen Horowitz (a16z). Learn more at lumos.com. -
Director Of Product MarketingSpekit May 2021 - Jan 2022Denver, Colorado, UsSpekit is a digital adoption & enablement solution that accelerates onboarding, self-sufficiency and remote productivity with in-app learning in any tool. As the only Salesforce certified vendor thanks to our seamless integration, Spekit also comes with a library of customizable free training content on Salesforce Lightning, CPQ, Outreach and other tools to get you started.How it works:Spekit's unique platform allows you to centralize your training and enablement for easy maintenance while acting as a digital companion to your employees by surfacing this information everywhere they work leveraging extensions (Chrome, Edge, Slack, Outlook, Lightning Component and more).Built by former Sales Operations & Enablement professionals to solve for the increasing number of tools, process changes and knowledge employees are expected to master in their roles, Spekit blends the sophistication of a modern digital adoption platform with the simplicity of a contextual knowledge base for a lightweight yet powerful solution to continuous employee training.Spekit is Top 50 Startup to Watch and a High Performer on G2. -
Director Of Product Marketing - Data Integrity SuitePrecisely | Trust In Data Dec 2020 - Apr 2021Burlington, Massachusetts, Us -
Director Of Marketing - ConfirmPrecisely | Trust In Data Jul 2020 - Dec 2020Burlington, Massachusetts, Us -
Sr Product Marketing ManagerModern Hire Feb 2019 - Jul 2020Cleveland , Oh, Us -
Product Marketing ManagerBeyondtrust Jun 2015 - Oct 2018Johns Creek, Georgia, UsFocused on driving go-to-market strategies and field enablement for the global enterprise sales organization. Leads cross-functional teams by selling the overall vision for the product across the company. Drives marketing campaign strategy, monitors key performance indicators to ensure the achievement of annual revenue for the company's privileged password management and endpoint least privilege solutions.Job Responsibilities:• Develop and execute plans to scale go-to-market and sales enablement programs for BeyondTrust’s flagship technology solutions.• Develop positioning and messaging that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to buy.• Cross-functional work across internal teams as well as analyst and press relations to deliver positioning and messaging externally.• Deliver key storylines to both the field (as part of enablement) and customers.• Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process.• Help define the overall marketing strategy by closely understanding the cybersecurity landscape and alignment with BeyondTrust. Partner with the key teams to drive privileged access management solutions.• Work with a cross-functional team (e.g. business development, alliances, product management, sales, marketing, and engineering) to drive successful product launches.• Create sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) -
Marketing DirectorPanorama Consulting Solutions Jul 2014 - Jun 2015Denver, Colorado, Us -
Manager, Content StrategyPing Identity Sep 2013 - Jul 2014Denver, Co, UsDeveloped content marketing strategy through current-state analysis of salesforce.com data, Google Analytics, website user experience testing and sales input on buyer behavior.Conducted content inventory, mapping assets to buyer personas and buyer funnel stage.Collaborated with Product Marketing to identify and prioritize marketing channels, messages and content to be created to support buyer funnel stages and personas.Designed workflows for different publication and content lifecycle processes namely: content acquisition, content creation, review and approval cycles, content publishing, content analysis and content optimization and content archival.Managed team of writers responsible for developing long and short form content based on topic, buyer persona and funnel stage. -
Enterprise Solutions Marketing ManagerPing Identity May 2012 - Sep 2013Denver, Co, UsDeveloped and implemented marketing campaigns encompassing email marketing, webinars and field events to generate qualified leads.Drove programs through initial program conceptualization, development of assets, program execution, and success measurement. Collaborated with digital media agencies and copywriters to build high quality campaign content. -
Channel ManagerMei Computer Technology Group Oct 2011 - May 2012Developed the channel strategy for MEI's SaaS-based trade promotion management system.Researched industry landscape and developed go to market strategy.Identified partner targets in 4 market segments and developed messaging by market segment.Created top line forecast and annual marketing budget for Year 1 and Year 2 for FP&A. Created a 12-month marketing calendar that focused on partner acquisition and new customer acquisition through partnerships simultaneously to ensure achievement of fiscal year goals: 20 partners, 12 marketing events, 15 net new customers.
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Channel Enablement ManagerJohnson & Johnson, Wellness And Prevention Inc. Feb 2010 - Aug 2011New Brunswick, Nj, UsDrove attainment of sales quota and revenue goals for SaaS-based digital health coaching solution.Supported partner channel and direct sales teams through the development and delivery of marketing programs and sales tools.Defined program needs based on stakeholder input from Executive leadership, Sales, Marketing and Product Management, reseller partner requirements and salesforce.com analysis.Created a partner onboarding program that addressed sales readiness by reducing the training timeframe by 30 days.Identified critical sales collateral to optimize for channel partner use. -
Manager, Partner SalesSage Software Dec 1999 - Sep 2009Newcastle Upon Tyne, GbLed a sales and demand generation team of 7 Regional Sales Managers, 5 Business Development Representatives, and 1 Supervisor to achieve a $23MM revenue goal.Delivered coaching and employee development through: active participation in customer-facing sales meetings and individual coaching. Represented the business division by delivering webcasts, attending conference tradeshows and on-site meetings with individual partners and customers.Successfully identified and established territories and quotas.Reviewed and approved annual territory business plans developed by Regional Sales Managers. -
Professional Sales RepSolvay Pharmaceuticals 1997 - 1999Promoted five pharmaceutical products to physicians, nursing staff, and pharmacists to drive market awareness and impact growth. Developed customer relationships with physicians by uncovering patient population needs and positioning products to address them. Created and executed promotional events to capture mind share and market share. Organized and executed targeting marketing campaigns to ensure consistent contact and awareness with all customers.
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Customer Support Project LeaderCegedim Dendrite Oct 1993 - May 1997La Défense, Cedex France, FrResponsible for key account management including daily sales operations, technical support escalations, customer enhancement requests and initiatives and end user training.Managed the launch, national rollout, on-site training, and support of the CRM app. Effectively managed 4 accounts that contributed $13MM in revenue, including the activities of the Technical Support Center.
Sandi G. Skills
Sandi G. Education Details
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Bucknell UniversitySociology
Frequently Asked Questions about Sandi G.
What company does Sandi G. work for?
Sandi G. works for Miracle Max Marketing
What is Sandi G.'s role at the current company?
Sandi G.'s current role is Co-founder @ Miracle Max Marketing | Marketing Co-pilot | Startup Advisor | Growth Marketing | Product Marketing | Website Redesign | SEO | Content Strategy | GTM Strategy.
What is Sandi G.'s email address?
Sandi G.'s email address is sa****@****ire.com
What is Sandi G.'s direct phone number?
Sandi G.'s direct phone number is +148040*****
What schools did Sandi G. attend?
Sandi G. attended Bucknell University.
What skills is Sandi G. known for?
Sandi G. has skills like Enterprise Software, Crm, Go To Market Strategy, Salesforce.com, Saas, Management, Sales Management, Sales Process, Solution Selling, Strategy, Sales, Product Management.
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