Sandi Hwang Adam Email and Phone Number
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Sandi Hwang Adam personal email
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I am an experienced senior marketing executive, McKinsey-trained consultant and startup veteran. I help CEOs and their teams create high growth strategies and deliver real, measurable results by combining brand and messaging strategies with direct response tactics. I’m experienced in digital and offline channels, and was honored as one of Crain’s Chicago Business 40 Under 40.Clients retain me for: + Brand and growth strategies+ Brand storytelling / VC pitch strategy+ Interim CMO roles+ Marketing strategy optimization+ Marketing organization strategy+ Public relations, corporate and crisis communicationsSpecialties: P&L responsibility, strategy development, e-commerce marketing, display advertising, brand development, user experience, e-commerce strategy, direct response advertising, public relations and crisis communications, customer insights, marketing communications and messaging.
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FounderRender Strategies Jan 2015 - PresentProvide consulting and advisory services in the areas of:• Marketing and brand strategy, including identity development / positioning, audio branding and digital and offline channel marketing• Communications strategy, including internal communications, capital raise, public relations and crisis management• Marketing organization strategy / interim CMO roles
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InvestorStagenext Fund Mar 2022 - PresentStageNext is a strategic co-investor, investing in companies led by seasoned women entrepreneurs. -
Chief Marketing OfficerLot Network Nov 2015 - PresentUs -
Chief MarketerZunum Aero Mar 2017 - PresentRedmond, Wa, Us -
Cmo Zebit Ltd And Vice President, Marketing.; Vp Corporate Marketing; Vp And Cmo, Perchline LtdGlobal Analytics Feb 2011 - Jan 2015San Diego, California, UsLed marketing strategy for $100M venture-backed startup, including brand, user experience, public relations and market research. • Led brand, product / user experience, marketing (online and offline) and communications strategy for products aimed at offering underbanked consumers more respectful and favorable alternatives to payday loans. Company revenues grew from $17M in year 1 of tenure to $100M in year 3.• Developed, implemented and oversaw corporate communications and public relations strategy, including crisis and reputation management. Successfully protected financial brands in one of the world’s most tightly regulated and hotly contested industries. Supported inquiries from regulators and government bodies. Served as customer advocate, ensuring clarity and transparency of communications.• Participated in capital raises totaling $95 million. -
Director, Strategy And MarketingFtd (Proflowers / Redenvelope Family Of Brands) Jan 2006 - Jan 2011Chicago, Illinois, UsDrove consistent and measurable growth in major areas of the business, managing both P&L and functional areas of strategy, branding, public relations and customer insights. • Managed online business unit that constitutes 28% of company’s EBITDA, driving between 20-32% growth each year; exceeded forecast in most recent fiscal year by 59%; oversaw strategy, site optimization, and marketing.• Developed and led teams making strategic recommendations that drive company’s annual objectives.• Conceptualized and implemented ad creative that is the most widely used and highest-converting collateral in the company’s portfolio.• Led and developed strategies for brand identity development, new product launches and cross-sell initiatives.• As head of Public Relations (PR), integrated PR closely with marketing organization and produced measurable impact of media placements through innovative testing. Improved media impressions by 149% over previous management while reducing cost per media impression by 90%.• As head of Customer Insights (CI), maximized impact of research by focusing on research with actionable outcomes. Actions implemented as a result of research contributed $11.5M in directly measurable revenue impact to the business.• Introduced behavioral economics into marketing; team collaborated with Dan Ariely (Professor at MIT and Duke University, and author of Predictably Irrational) on a number of projects. -
Co-Founder And CeoMaven Cosmetics Jan 2001 - Mar 2008Co-founded prestige color cosmetics company and oversaw strategy, finance, marketing and operations.• Raised capital financing and recruited strong board of advisors comprised of top business executives, artists and chemists within the cosmetics and pharmaceutical industries. Was selected to present at the Springboard Venture Capital Forum in 2005.• Grew revenues by 500% within first two years of operating. Exceeded performance expectations by achieving break-even status by Year 2.• Developed and implemented marketing and branding initiatives, including PR management, trade shows and retail promotions. Secured distribution of product line through major retailers such as Sephora and Marshall Fields, as well as placement as the featured cosmetics brand at the 2004 Emmy Awards.• Developed cost-effective and efficient supply chain of manufacturers and fillers.• Recruited and managed team of national sales reps.• Attracted major media attention, including national fashion and beauty publications, CNN, ABC and CBS morning shows and business-related books. Honored as one of 2003 Crain’s Chicago Business 40 under 40 rising stars in business.
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ConsultantMckinsey & Company Sep 1999 - Jan 2001UsProvided strategic consulting services to clients in the financial services, education and energy sectors.• Ranked in top tier of consulting class.• Developed internet marketing curriculum for online university. • Designed and implemented insurance portal e-commerce start-up. Focused on business model definition, marketing, strategy, and business development. Performed COO functions in day-to-day management of development efforts and relationship with systems integrator.• Conducted study of competitive landscape of insurance e-commerce attackers, collaborating with industry CEOs. Synthesized major ideas on winning in the insurance e-commerce space.• Identified $340B market opportunities and developed implementation strategy for large energy company seeking vehicles for growth.• Defined strategy for large insurance client's migration into multi-channel environment, allowing seamless integration between agent, call center and internet channels. -
Summer AssociateMorgan Stanley 1998 - 1998Equity research associate in top-ranked technology group.
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Experienced Consultant, Technology Integration ServicesAndersen Consulting Jan 1994 - Jun 1997Dublin 2, IeProvided management and information technology consulting services to Fortune 500 companies primarily in the telecommunications industry. Acted as team leader on a number of engagements.• Defined strategy for telecommunications client's data distribution approach and data warehousing initiative. Based on analysis of computer technology market trends, devised an innovative approach for metadata management resulting in client cost savings of $100K.• Designed and implemented $5M technical architecture and application for telecommunications client's sales support system, resulting in 30% increase of sales in first quarter.• Served as application team leader for retail client's $500K decision support system design and implementation. Coordinated closely with decision support software vendor to identify product bugs, resolutions, and potential enhancements.• Streamlined large telecommunications client's operations in process reengineering effort. Developed model performing quantitative analysis of company's consequent staffing needs.• Developed comprehensive financial model to maximize profitability of Andersen's Network Expert Solutions Organization. • Participated in the planning and delivery of proposals for both international and domestic opportunities with telecommunications clients. Proposed technical and strategic approaches to address clients' challenges.
Sandi Hwang Adam Skills
Sandi Hwang Adam Education Details
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Cornell University -
Duke UniversityFuqua School Of Business
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Thomas Jefferson High School For Science And Technology
Frequently Asked Questions about Sandi Hwang Adam
What company does Sandi Hwang Adam work for?
Sandi Hwang Adam works for Render Strategies
What is Sandi Hwang Adam's role at the current company?
Sandi Hwang Adam's current role is Marketing Strategy and Communications.
What is Sandi Hwang Adam's email address?
Sandi Hwang Adam's email address is sa****@****net.com
What is Sandi Hwang Adam's direct phone number?
Sandi Hwang Adam's direct phone number is +185848*****
What schools did Sandi Hwang Adam attend?
Sandi Hwang Adam attended Cornell University, Duke University, Thomas Jefferson High School For Science And Technology.
What are some of Sandi Hwang Adam's interests?
Sandi Hwang Adam has interest in Children, Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology, Health.
What skills is Sandi Hwang Adam known for?
Sandi Hwang Adam has skills like Strategy, E Commerce, Online Marketing, Marketing Strategy, Marketing, Brand Development, Entrepreneurship, Leadership, Customer Insight, Digital Marketing, Marketing Communications, Product Development.
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