Top 10 Reasons To Advertise on Radio Reach• Radio is 24/7, reaching over 93% of people age 12+ every week.• Ads are most effective when they remind people of brands they know, when they need a product or service.Targeting• Formats allow advertisers to speak selectively to consumers they want to reach.• Local structure means brands can focus on key marketing areas.Immediacy• Radio ads allow your product or brand to be front and center when people are ready to buy.• Radio reaches consumers close to time of purchase, whether in-store or online.• Radio reaches listeners in-car when they’re driving to stores, restaurants.Loyalty• Radio is the #1 source of music discovery.• People spend more time listening to news on the radio than they do reading newspapers or getting news online. • Listeners listen to few radio stations and are loyal to their favorites.• Radio listeners stay tuned in through commercial breaks.Engaging• Listeners feel an emotional connection with their Radio station.• Radio is capable of stirring emotion, creating demand, and selling products and services.• Radio is a call-to-action mediumIntimacy• Radio affords an uncluttered environment for advertisers. (1/5 of time compared to 1/3 of time devoted to TV commercials)• Radio ads aren’t surrounded by competitors’ spots or buried in the back pages.Synergy• Audio-only medium stimulates a different part of the brain than video, print, online images,• Radio is proven to drive consumers to advertisers’ web sites.Frequency.• Radio’s low cost in relation to other media allows advertisers to use multiple stations to build frequency levels for maximum impact.Creative Flexibility• Affordable production allows tailoring ads, increasing appeal to listeners.• Radio advertisers can adapt quickly to changes.Cost Effectiveness• Radio production costs less than TV, print.• Radio is less expensive to buy than most major media, allowing effective frequency.
Listed skills include Advertising, Radio, Radio Broadcasting, Marketing, and 21 others.