Key Accounts Management to ensure increase in the share of business from existing clients & develop new clientsImplementing strategies / policies and reaching out to unexplored market segments / customer groups for business expansion.Analyzing business potential, conceptualizing & executing strategies to drive sales, augment turnover and achieve desired targets.Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation.Building & maintaining relations with clients for generating business from the existing accounts and achieving profitability & sales growthMonitoring competitor activities and providing valuable inputs in technological modification & new features addition in the products for fine tuning the selling and marketing strategies.