Sandipan Basu Email & Phone Number

Dubai, United Arab Emirates

Al Quoz, Dubai, United Arab Emirates

Uae

* Manage the launch of Jotun Way across the region - a unique external sales team program that has been awarded by by ORKLA as the best sales innovation for 2017* Work with the global team to develop and launch the "ColourDesign app" that helps end-consumers visualize the colours on their walls like never before * Worked on a unique shop survey app - "Snapshop" - which helped the local units maintain the shop hygiene and bonus points in an efficient manner* Develop and implement… Show more * Manage the launch of Jotun Way across the region - a unique external sales team program that has been awarded by by ORKLA as the best sales innovation for 2017* Work with the global team to develop and launch the "ColourDesign app" that helps end-consumers visualize the colours on their walls like never before * Worked on a unique shop survey app - "Snapshop" - which helped the local units maintain the shop hygiene and bonus points in an efficient manner* Develop and implement retail concepts to support the launch of any new product in the market Show less

Dubai, Uae

Key result areas:• Responsible for all marketing activities of Videocon brand in UAE and other GCC countries.• Developing ATL/BTL marketing plan based on the approved budget in co-ordination with various media agencies in UAE.• Identifying appropriate opportunities for in-store branding in retails chains, hypermarkets and independent retail outlets through regular market visits and in co-ordination with respective trade partners/distributors. • Conceptualizing and developing… Show more Key result areas:• Responsible for all marketing activities of Videocon brand in UAE and other GCC countries.• Developing ATL/BTL marketing plan based on the approved budget in co-ordination with various media agencies in UAE.• Identifying appropriate opportunities for in-store branding in retails chains, hypermarkets and independent retail outlets through regular market visits and in co-ordination with respective trade partners/distributors. • Conceptualizing and developing all creatives and artworks in co-ordination with agency• Developing and maintaining websites; www.mybhst.com and www.videocon.ae. Developing effective digital marketing campaign for promotion of these websites in co-ordination with digital agency. • Spearheading the roll-out of Videocon’s partnership with various trade partners in UAE and other GCC countries. • Responsible for managing a sales team, developing business plan, meeting agreed targets, controlling expenses and promoting videocon products throughout UAE and other GCC countries.• Responsible for account management of various trade partners. Tasks include; monthly reconciliation of sales figures, co-ordination for various promotional events, follow-up for payment etc.Professional Highlights:• Pioneered in successfully administering an entire gamut of marketing activities for UAE’s biggest electronic industry event – Gitex in Oct’13, Apr’14, Sep’14, Apr’ 15.• Played a key role in obtaining the sales of AED 3 Million in UAE’s biggest Electronic Fair – Gitex 2014 & AED 1.2 Million in Gitex 2015 while heading a team of 20 & 10 Sales Executive respectively• Instrumental in establishing mobile after sales service department for Videocon in UAE from grass root level that helped in effectively servicing the customers and maintaining higher customer satisfaction.• Pivotal in developing & executing Standard Operating Procedure (SOP) for several departments including Marketing, After Sales, Shop Operations and Customer Care. Show less

Dubai

Conceptualizing the market entry strategy for the UAE-wide launch of a novel media product i,e Mobile TV that facilitates aggregation and online distribution of media content. • Primary and secondary research of media industry, media consumption pattern , identify trends, segmentation , pricing model etc.• Development of marketing strategy to exploit the market potential and provide a competitive edge to the client

Mumbai Area, India

E-Learning• Lead the formation of e-learning department that transformed the landscape of conventional learning in the organization and saved training costs to a tune of INR Five million in six months.• Provided innovative e-learning solutions such as Video Learning Modules, Virtual Classrooms, Learning Management System etc. to various R-Infra businesses such as Generation, Transmission, Distribution, Roads, Metros etc.• Managed key internal and external accounts, worked with… Show more E-Learning• Lead the formation of e-learning department that transformed the landscape of conventional learning in the organization and saved training costs to a tune of INR Five million in six months.• Provided innovative e-learning solutions such as Video Learning Modules, Virtual Classrooms, Learning Management System etc. to various R-Infra businesses such as Generation, Transmission, Distribution, Roads, Metros etc.• Managed key internal and external accounts, worked with portfolio of vendors across geographies, and responsible for sales of unique video learning solutions.=================================================Professional Achievements• Awarded Vice Chairman's Commendation Certificate for creating unique video learning modules and attaining the copyright for the same from the Ministry of HRD, India.• Transformed the training department from a cost centre to a revenue centre by achieving sales of worth INR Five hundred thousand with reputed organizations such as L&T, GMR etc. in a span of three months. Show less

Operation & Maintenance• Zonal In-charge for pre-commissioning tests, executed preventive maintenance and regular fault testing & analysis of high voltage electrical distribution equipment.• Part of a team that planned and executed more than fifty electrical distribution projects to a tune of INR 300 million in eight months.=================================================Professional Achievements• Awarded by the O&M head for re-structuring the Asset Management… Show more Operation & Maintenance• Zonal In-charge for pre-commissioning tests, executed preventive maintenance and regular fault testing & analysis of high voltage electrical distribution equipment.• Part of a team that planned and executed more than fifty electrical distribution projects to a tune of INR 300 million in eight months.=================================================Professional Achievements• Awarded by the O&M head for re-structuring the Asset Management department• Awarded by the Divisional Head for extensive high voltage fault analysis that strengthened the HT cable network of the division and reduced fault levels by 10% Show less

Master Of Business Administration (Mba), Marketing, 3.8/4.3

Activities and Societies: Member of PR Committee Member of Cultural Committee Double Dean's List Holder (Gold Medalist)

Mastering Digital Marketing

Online executive program

Bachelor Of Engineering (Be), Electrical Engineering

Electrical Engineering

Class Xi & Xii, Science

Class 11 & 12th

Class Vi To X, Secondary School Education

Class 6 to 10